---
title: "Toothbrush Battery — $11.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrush-battery"
last_updated: "2026-08-10T16:12:32.857Z"
locale: en
meta:
description: "Niche score 63/100 · $11.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $11.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toothbrush Battery — $11.3M/yr Amazon US Niche (2026) - Flapen"
---
# **toothbrush battery**
**Worth a look**
Shows a $11.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 78Competition 75Returns 95Price range 3Avg price 70Brand share 33Review moat 24Quality gap 76
**Market size**
**Incredible****$11.3M**
$11.3M/yr · 1.3M searches
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Avg price**
**Good****$113.52**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,674.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$6.43–$3093.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, toothbrush battery is a $11.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothbrush battery market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$11.4M–$14.2M**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **62%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**553**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 80%
**Open market**
**12%**
- Oral-B29% - Spinbrush22% - Pulsar Gaming Gears15% - Colgate13% - Generic6% - ARM & HAMMER3% - Open — no brand owns it (8 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -3.9% search growth over the last 90 days.
45K35KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/toothbrush-battery/trend)
## **Top toothbrush battery search terms**
- **spinbrush toothbrush**239K/yr-16.2%5.7% conv. - **pulsar mouse**139K/yr+28.4%0.3% conv. - **spinbrush**127K/yr+3.6%4.6% conv. - **spin brush toothbrushes**111K/yr+22.0%5.3% conv. - **pulsar**123K/yr+25.7%0.5% conv. - **colgate electric toothbrush**70K/yr-21.6%9.4% conv. - **spin toothbrush**54K/yr+8.3%4.4% conv. - **oral b battery toothbrush**71K/yr-5.1%11.2% conv. - **pulsar toothbrush**39K/yr-9.5%21.7% conv. - **oral b pulsar**46K/yr-9.4%17.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothbrush-battery/search-terms)
## **Top toothbrush battery products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$340K6%$680K9%$1.0M12%$1.4M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spinbrush Smart Clean Battery Powered Electric Toothbrush for Adults with Dual Action Head Pacer & Timer Midnight Blue Soft Bristles 1 Count**Spinbrush**$16.30**3.4★501 rev](https://www.amazon.com/dp/B0DPRF3B3G) [2**Oral-B 3D White Action Power Toothbrush 1 Count (Colors May Vary) Multi-colored**Oral-B**$8.74**4.6★31,454 rev](https://www.amazon.com/dp/B008I2IKI6) [3**Spinbrush PRO CLEAN Battery Powered Toothbrush Soft Bristles 1 Count Gold or Blue Color May Vary**Spinbrush**$16.10**4.6★13,104 rev](https://www.amazon.com/dp/B001J4ID5K) [4**Oral-B Pulsar Pro-Health Expert Clean Battery electric toothbrush 2 count MEDIUM toothbrush pack removes plaque travel essentials tooth brush**Oral-B**$11.54**4.6★3,426 rev](https://www.amazon.com/dp/B003CP12QG) [5**Colgate 360 Vibrate Deep Clean Battery Operated Toothbrush Pack Soft with 1 AAA Battery Included 2 Count**Colgate**$7.78**4.6★16,540 rev](https://www.amazon.com/dp/B0787G4D3Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spinbrush Pro Whiten Battery Powered Electric Toothbrush Bundle (2) Toothbrushes + (4) Replacement Heads Whiter Teeth in 1 Week Dual Action Whitening Cup & Soft Bristles ADA Accepted Family Pack**Generic**$52.07**42 rev4mo ago](https://www.amazon.com/dp/B0GSC9K9HQ) [**Spinbrush Simply Battery Powered Toothbrush Medium Bristles Oscillating Head 4 500 Sweeps/Min Ergonomic Handle Electric Toothbrush for Adults**Generic**$29.90**30 rev4mo ago](https://www.amazon.com/dp/B0GNTPXC8X) [**Colgate 360 Vibrate Deep Clean Battery Powered Electric Toothbrush with Medium Bristles 2 Pack Sonic Powered**Colgate**$9.94**222 rev5mo ago](https://www.amazon.com/dp/B0GJFW4MZC) [**Oral-B Toothbrush Vibrating Plaque Remover Pulsar Vibrating Battery Toothbrush Soft 4 Count**Oral-B**$20.46**607 rev6mo ago](https://www.amazon.com/dp/B0FZVBBM44) [**Pulsar Gaming Gears Xlite Crazylight Wireless Gaming Mouse Ultra Lightweight 1.55 oz (44g) Optical Switch 32000 DPI 750 IPS XS-1 Sensor 8k Compatible (Medium Jet Black)**Pulsar Gaming Gears**$99.88**48 rev7mo ago](https://www.amazon.com/dp/B0G5Y7BYF1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate 360 Vibrate Deep Clean Battery Powered Electric Toothbrush with Medium Bristles 2 Pack Sonic Powered**Colgate**$9.94**4.4★**▲ 244%**](https://www.amazon.com/dp/B0GJFW4MZC) [**Pulsar Gaming Gears Xlite Crazylight Wireless Gaming Mouse Ultra Lightweight 1.55 oz (44g) Optical Switch 32000 DPI 750 IPS XS-1 Sensor 8k Compatible (Medium Jet Black)**Pulsar Gaming Gears**$99.88**4.6★**▲ 215%**](https://www.amazon.com/dp/B0G5Y7BYF1) [**Pulsar Gaming Gears X2 Crazylight Wireless Gaming Mouse Ultra Lightweight 1.38 oz (39g) Optical Switch 32000 DPI 750 IPS XS-1 Sensor 8k Compatible (Medium Jet Black)**Pulsar Gaming Gears**$99.40**4.2★**▲ 182%**](https://www.amazon.com/dp/B0FVKKP2T8) [**Pulsar Gaming Gears X2H Crazylight Wireless Gaming Mouse Ultra Lightweight 1.30 oz (37g) Optical Switch 32000 DPI 750 IPS XS-1 Sensor 8k Compatible (Jet Black)**Pulsar Gaming Gears**$102.06**4.4★**▲ 145%**](https://www.amazon.com/dp/B0FQV5YXDS) [**Spinbrush Pro Whiten Battery Powered Electric Toothbrush Bundle (2) Toothbrushes + (4) Replacement Heads Whiter Teeth in 1 Week Dual Action Whitening Cup & Soft Bristles ADA Accepted Family Pack**Generic**$52.07**4.0★**▲ 136%**](https://www.amazon.com/dp/B0GSC9K9HQ)
**~~View all trending →~~**
## **What buyers say about toothbrush battery**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Great Buy”*
**Quality-Overall**14%
*“The build quality is excellent”*
**Battery Life**7%
*“BATTERY LAST A LONG TIME”*
**Charging**6%
*“Charging is quick”*
**Ease Of Cleaning**5%
*“Cleans great”*
**Ease Of Use**5%
*“They are very easy to handle”*
**Efficiency**5%
*“Functionality is good”*
**Brush Quality**4%
*“Good brush”*
**Tooth Brightening**4%
*“My teeth are whiter as well”*
**Advertised Vs Actual Product**4%
*“As described”*
### **What buyers complain about **
**Durability**18%
*“Didn't last”*
**Battery Life**11%
*“Bad battery life”*
**Charging**9%
*“Will not charge”*
**Quality-Overall**7%
*“over all cheap/poor quality”*
**Size-Overall**7%
*“Too small”*
**Functionality-Overall**5%
*“Barely works”*
**Value For Money**5%
*“Very expensive”*
**Ease Of Use**4%
*“hard to handle”*
**Ease Of Cleaning**3%
*“Not feeling clean”*
**Strength**3%
*“Very weak”*
### **Top return reasons **
**Size-Overall**23%
**Functionality-Overall**15%
**Advertised Vs Actual Product**12%
**Charging**9%
**Value For Money**6%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Color**3%
**Compatibility-Overall**3%
**Comfort-Overall**2%
## **Common questions**
- **Is toothbrush battery profitable to sell on Amazon United States?**
- The niche generates $11.3M/yr across 42 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the toothbrush battery niche?**
- 14 brands and 553 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in toothbrush battery?**
- Top complaints mined from reviews: Durability, Battery Life, Charging. The return rate is 1.0%.
- **What does it cost to enter the toothbrush battery niche?**
- Listings span $6.43–$3093.15; the average listing price is $113.52 (sweet spot $15–$100). The average incumbent carries 6,675 reviews — the moat a new listing must climb.
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