---
title: "Toothbrush and Toothpaste Set — $642K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toothbrush-and-toothpaste-set"
last_updated: "2026-08-10T15:16:16.516Z"
locale: en
meta:
description: "Niche score 57/100 · $642K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $642K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toothbrush and Toothpaste Set — $642K/yr Amazon US Niche (2026) - Flapen"
---
# **toothbrush and toothpaste set**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 31Conversion 74Competition 66Returns 99Price range 6Avg price 92Brand share 69Review moat 22Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$52.05**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$642K**
$642K/yr · 180K searches
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,415.65**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$1.97–$1344.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, toothbrush and toothpaste set is a $642K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothbrush and toothpaste set market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$651K–$781K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#443**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **79%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**63%**
Top 20: 99%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**31%**
- GuruNanda27% - Reach12% - Colgate11% - Lilingsty7% - Navona6% - Malisseladi6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +4.5% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/toothbrush-and-toothpaste-set/trend)
## **Top toothbrush and toothpaste set search terms**
- **toothbrush and toothpaste**22K/yr+85.3%6.6% conv. - **travel dental kit**23K/yr+0.7%2.4% conv. - **toothbrush and toothpaste set**20K/yr-40.8%2.7% conv. - **dental travel kit**12K/yr+7.6%1.7% conv. - **toothpaste and toothbrush set**10K/yr-6.2%4.3% conv. - **travel toothbrush set with toothpaste**10K/yr+15.6%3.1% conv. - **tooth brush and toothpaste set**10K/yr+4.2%3.7% conv. - **travel oral care kit**7K/yr+32.1%2.2% conv. - **tooth brush kit**9K/yr-10.5%2.1% conv. - **toothbrush toothpaste set**10K/yr+3.0%4.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/toothbrush-and-toothpaste-set/search-terms)
## **Top toothbrush and toothpaste set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$64K20%$128K30%$193K40%$257K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GuruNanda Folding Toothbrush with Built-in Cover & Toothpaste with Hydroxyapatite Perfect for Travel Compact & Portable On-The-go - Soft Bristles & Ergonomic Handle for Adults & Kids (1 Count)**GuruNanda**$3.01**4.6★1,783 rev](https://www.amazon.com/dp/B0DH6D3KFF) [2**Reach Ultraclean Travel Kit Toothbrush with Toothbrush Cap and Toothpaste Multi-Angled Soft Bristles TSA-Airport Friendly Resealable Portable and Reusable Bag**Reach**$1.98**4.7★3,490 rev](https://www.amazon.com/dp/B07DPV3LGM) [3**Lilingsty Toothbrush Travel kit Portable Toothbrush kit (4-Pack)**Lilingsty**$9.98**4.5★72 rev](https://www.amazon.com/dp/B0DFGWVSWV) [4**7-in-1 Travel Oral Care Kit with Case Toothbrush Tongue Scraper Wisdom Toothbrush Dental Floss Floss Threaders Interdental Brush Dental Wax Portable Hygiene Set for Daily Use Travel (Pink)**Ceonam**$9.42**4.9★26 rev](https://www.amazon.com/dp/B0FRSZTPQN) [5**Toothbrush Travel Case Kit Portable Folding Tooth Brush Holder and Toothpaste Cover Container with Mouthwash Cup Oral Clean Tools Organizer for Traveling Bathroom Camping Business Trip(1Pack**netceem**$14.87**4.5★107 rev](https://www.amazon.com/dp/B0DQB36WZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SmileGoods Adult Dental Care Kit Travel Size Bundle w/Toothbrush with Cover Toothpaste and Floss TSA Compliant Oral Care Kit**SmileGoods**$5.88**35 rev7mo ago](https://www.amazon.com/dp/B0G36KQPS5) [**7-in-1 Travel Oral Care Kit with Case Toothbrush Tongue Scraper Wisdom Toothbrush Dental Floss Floss Threaders Interdental Brush Dental Wax Portable Hygiene Set for Daily Use Travel (Pink)**Ceonam**$9.42**26 rev9mo ago](https://www.amazon.com/dp/B0FRSZTPQN) [**7-in-1 Travel Oral Care Kit with Case Toothbrush Tongue Scraper Wisdom Toothbrush Dental Floss Floss Threaders Interdental Brush Dental Wax Portable Hygiene Set for Daily Use Travel (Blue)**Ceonam**$9.03**26 rev9mo ago](https://www.amazon.com/dp/B0FRSYR8NF) [**Toothbrush Travel Case Kit Portable Folding Tooth Brush Holder and Toothpaste Cover Container with Mouthwash Cup Oral Clean Tools Organizer for Traveling Bathroom Camping Business Trip(1Pack**netceem**$14.87**107 rev1y ago](https://www.amazon.com/dp/B0DQB36WZH) [**Malisseladi Mini Disposable Toothbrushes with Toothpaste and Toothpick Tongue Cleaners Reduce Bad Breath Tongue Scraper Prepasted Toothbrush Pick for Work or Travel (Mint 20pcs)**Malisseladi**$8.46**1,023 rev1y ago](https://www.amazon.com/dp/B0DNZ4GBYV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SmileGoods Adult Dental Care Kit Travel Size Bundle w/Toothbrush with Cover Toothpaste and Floss TSA Compliant Oral Care Kit**SmileGoods**$5.88**4.7★**▲ 239%**](https://www.amazon.com/dp/B0G36KQPS5) [**Handy Solutions Oral Care 3-Piece Travel Size Set w/Mouthwash Toothpaste & Folding Toothbrush (Pack of 6) TSA Approved**Handy Solutions**$23.33**4.4★**▲ 118%**](https://www.amazon.com/dp/B001HX39TI) [**Malisseladi Mini Disposable Toothbrushes with Toothpaste and Toothpick Tongue Cleaners Reduce Bad Breath Tongue Scraper Prepasted Toothbrush Pick for Work or Travel (Mint 20pcs)**Malisseladi**$8.46**4.5★**▲ 99%**](https://www.amazon.com/dp/B0DNZ4GBYV) [**7-in-1 Travel Oral Care Kit with Case Toothbrush Tongue Scraper Wisdom Toothbrush Dental Floss Floss Threaders Interdental Brush Dental Wax Portable Hygiene Set for Daily Use Travel (Pink)**Ceonam**$9.42**4.9★**▲ 71%**](https://www.amazon.com/dp/B0FRSZTPQN) [**Reach Essentials Toothbrush with Toothbrush Covers Multi-Angled Medium Bristles Contoured Handle Tongue Scraper 6 Count**Reach**$4.00**4.7★**▲ 63%**](https://www.amazon.com/dp/B09HSS29YD)
**~~View all trending →~~**
## **What buyers say about toothbrush and toothpaste set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great deal”*
**Ease Of Use**16%
*“Ease to use”*
**Quality-Overall**14%
*“Excellent product”*
**Soft Feel**6%
*“Soft and effective”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Size-Overall**5%
*“Great fit in the go”*
**Tooth Brightening**4%
*“Teeth whiten”*
**Cleansing**4%
*“My teeth feel clean”*
**Ease Of Cleaning**4%
*“Great cleaning”*
**Breathability**3%
*“freshens my breath”*
### **What buyers complain about **
**Hard Feel**16%
*“Not Soft”*
**Size-Overall**14%
*“seems bigger”*
**Quality-Overall**8%
*“Not a quality item”*
**Ease Of Use**6%
*“difficult to hold”*
**Value For Money**6%
*“Grossly expensive”*
**Ease Of Cleaning**4%
*“It's also a bit hard to clean”*
**Durability**4%
*“Break apart easily”*
**Advertised Vs Actual Product**3%
*“Not as stated”*
**Functionality-Overall**2%
*“Not super effective”*
**Adhesion/Stickiness**2%
*“Not enough paste on the brushes”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**14%
**Value For Money**7%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Product Condition**3%
**Hard Feel**3%
**Leak-Proof**3%
**Dispensing Mechanism**3%
## **Common questions**
- **Is toothbrush and toothpaste set profitable to sell on Amazon United States?**
- The niche generates $642K/yr across 34 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the toothbrush and toothpaste set niche?**
- 21 brands and 98 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in toothbrush and toothpaste set?**
- Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.2%.
- **When does demand for toothbrush and toothpaste set peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the toothbrush and toothpaste set niche?**
- Listings span $1.97–$1344.94; the average listing price is $52.05 (sweet spot $15–$100). The average incumbent carries 9,416 reviews — the moat a new listing must climb.
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