---
title: "Tongue Retaining Device — $269K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tongue-retaining-device"
last_updated: "2026-08-10T18:38:15.147Z"
locale: en
meta:
description: "Niche score 55/100 · $269K/yr market · 168K searches/yr · $36.49 avg price. Soft demand (-44.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $269K/yr market · 168K searches/yr · $36.49 avg price. Soft demand (-44.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tongue Retaining Device — $269K/yr Amazon US Niche (2026) - Flapen"
---
# **tongue retaining device**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but soft demand (-44.9% this quarter) keeps it on the watch list.
Market size 49Growth 3Conversion 53Competition 54Returns 79Price range 62Avg price 95Brand share 52Review moat 51Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$36.49**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.07–$143.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,474.52**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$269K**
$269K/yr · 168K searches
**Growth**
**Bad****-44.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, tongue retaining device is a $269K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tongue retaining device market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$219K–$292K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **18.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 99%
**Open market**
**22%**
- MFANBLAS31% - Good Morning Snore Solution13% - IFGZQU11% - Leaxluv11% - SnoreLessNow8% - Awiaub4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.9% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/health-household/tongue-retaining-device/trend)
## **Top tongue retaining device search terms**
- **tongue retaining device**33K/yr-27.8%1.6% conv. - **tongue stabilizing device**23K/yr-32.3%2.3% conv. - **snoregrip pro sweden**4K/yr+296.1%0.7% conv. - **snore grip pro from sweden**4K/yr+238.0%1.2% conv. - **tongue retainer**13K/yr-50.5%1.4% conv. - **tongue guards for sleep**11K/yr-30.6%1.6% conv. - **snore grip pro tongue device**5K/yr+1.4%0.5% conv. - **tongue stabilizer for snoring**5K/yr-32.9%1.6% conv. - **sleep apnea tongue holder**9K/yr-58.5%1.9% conv. - **tongue suction snoring device**7K/yr-59.8%2.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/tongue-retaining-device/search-terms)
## **Top tongue retaining device products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$22K12%$32K16%$43K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF88**MFANBLAS**$29.73**2.8★14 rev](https://www.amazon.com/dp/B0GS567W4L) [2**IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)**IFGZQU**$39.90**5.0★5 rev](https://www.amazon.com/dp/B0H33126GK) [3**Anti-Snoring Devices Comfortable Snore Mouthipece Stopper for Men and Women Snore Tongue Retaining Anti Snoring Devices Stopper - LS22**Leaxluv**$29.80**2.3★8 rev](https://www.amazon.com/dp/B0G7FHB8RN) [4**Good Morning Snore Solution Mouth Guard Anti Snoring Devices Regular**Good Morning Snore Solution**$76.88**3.2★376 rev](https://www.amazon.com/dp/B0924ZTRBN) [5**Somnofit-S Anti-Snore Mouth Guard by SnoreLessNow | Made in Switzerland | FDA Cleared | Most Comfortable Anti Snoring Mouthpiece | Sleep Tight Mouth Guard | Adjustable Snoring Solution for Men & Women**SnoreLessNow**$143.89**4.0★1,222 rev](https://www.amazon.com/dp/B0D47W3PGH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)**IFGZQU**$39.90**5 rev1mo ago](https://www.amazon.com/dp/B0H33126GK) [**Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69**MFANBLAS**$29.57**2 rev1mo ago](https://www.amazon.com/dp/B0GYJK4ZY6) [**Snoring Solution - Anti-Snoring Devices 2Pack Snore Device Stopper for Men and Women - H89**Awiaub**$28.02**9 rev1mo ago](https://www.amazon.com/dp/B0GWD6MQ9B) [**Douzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)**Douzino**$49.92**2 rev2mo ago](https://www.amazon.com/dp/B0GVJCC37N) [**Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF84**MFANBLAS**$27.57**5 rev2mo ago](https://www.amazon.com/dp/B0GS5G1J38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Douzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)**Douzino**$49.92**5.0★**▲ 126%**](https://www.amazon.com/dp/B0GVJCC37N) [**Ocptiy 14G Clear Plasic Tongue Ring Nipple Piercing Pregnancy Belly Button Navel Ring Maternity Flexible Acrylic Long Silicone Industrial Barbell Earring Retainer Piercing Jewelry Surgery Sport Women**Ocptiy**$12.09**4.3★**▲ 126%**](https://www.amazon.com/dp/B0F5B49XC2) [**Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69**MFANBLAS**$29.57**1.0★**▲ 125%**](https://www.amazon.com/dp/B0GYJK4ZY6) [**Anti Snoring Device - Snoring Solution Mouth Guard for Men and Women -VV10**RSHUYIN**$27.51**3.8★**▲ 125%**](https://www.amazon.com/dp/B0G4L78NTL) [**IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)**IFGZQU**$39.90**5.0★**▲ 125%**](https://www.amazon.com/dp/B0H33126GK)
**~~View all trending →~~**
## **What buyers say about tongue retaining device**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Snore Relief**11%
*“Helps my snoring”*
**Quality-Overall**9%
*“the build quality was excellent”*
**Comfort-Overall**9%
*“Comfortable to wear”*
**Sleep Quality**8%
*“Restful sleep”*
**Size-Overall**7%
*“Comfortable fit”*
**Ease Of Use**6%
*“Easy to take”*
**Value For Money**5%
*“Worth every penny”*
**Instructions/User Manual/Troubleshooting**4%
*“clear instructions”*
**Efficiency**4%
*“This product is effective”*
**Oral Hygiene**4%
*“My dentist was great”*
### **What buyers complain about **
**Size-Overall**14%
*“Did not fit”*
**Functionality-Overall**10%
*“Never worked”*
**Comfort-Overall**7%
*“Gets uncomfy at times”*
**Value For Money**5%
*“Expensive and ineffective”*
**Sleep Quality**5%
*“which made it hard to go back to sleep”*
**Durability**4%
*“broke after about 2 weeks”*
**Oral Hygiene**4%
*“Falls out of mouth”*
**Quality-Overall**4%
*“Poor Quality”*
**Pain Relief-Overall**3%
*“Painful”*
**Ease Of Use**2%
*“Impossible to Use”*
### **Top return reasons **
**Size-Overall**37%
**Functionality-Overall**14%
**Advertised Vs Actual Product**10%
**Comfort-Overall**9%
**Product Condition**5%
**Material Quality**4%
**Defective Material/Parts**4%
**Shape/Style**2%
**Instructions/User Manual/Troubleshooting**2%
**Durability**1%
## **Common questions**
- **Is tongue retaining device profitable to sell on Amazon United States?**
- The niche generates $269K/yr across 21 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -44.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the tongue retaining device niche?**
- 17 brands and 51 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in tongue retaining device?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Comfort-Overall. The return rate is 1.8%.
- **When does demand for tongue retaining device peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the tongue retaining device niche?**
- Listings span $7.07–$143.89; the average listing price is $36.49 (sweet spot $15–$100). The average incumbent carries 1,475 reviews — the moat a new listing must climb.
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