---
title: "Tong Balm — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tong-balm"
last_updated: "2026-08-10T19:39:40.303Z"
locale: en
meta:
description: "Niche score 44/100 · $70K/yr market · 35K searches/yr · $25.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $70K/yr market · 35K searches/yr · $25.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tong Balm — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **tong balm**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 21Conversion 78Competition 0Returns 99Price range 75Avg price 95Brand share 0Review moat 79Quality gap 84
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.70**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****414.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.98–$39.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$70K**
$70K/yr · 35K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tong balm is a $70K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tong balm market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$77K–$103K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#299**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Pau Yuen Tong53% - Generic20% - MORILIAR12% - PYT11% - Golden Star Balm4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
1K750Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/tong-balm/trend)
## **Top tong balm search terms**
- **pyt**13K/yr+17.2%1.8% conv. - **pau yuen tong**5K/yr-9.2%16.8% conv. - **pyt balm**7K/yr-16.5%13.2% conv. - **tong balm**6K/yr-29.9%13.3% conv. - **pau yuen tong balm for men**4K/yr-35.4%17.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/tong-balm/search-terms)
## **Top tong balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$21K45%$32K60%$42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pau Yuen Tong Old Chinese Balm by FH**Pau Yuen Tong**$18.73**4.0★575 rev](https://www.amazon.com/dp/B00MSYJKKM) [2**Original PAU Yuen Tong Balm | Old Chinese Balm (Pack of 2)**Generic**$35.90**3.9★51 rev](https://www.amazon.com/dp/B0DG3SCJZ3) [3**Original Pau Yuen Tong balm - 3 Boxes by HFS**MORILIAR**$39.33**4.1★88 rev](https://www.amazon.com/dp/B0C3YG597B) [4**Pau Yuen Tong X 2 Boxes**PYT**$27.56**4.1★285 rev](https://www.amazon.com/dp/B084RQZMB9) [5**Cao Sao Vang 3 X New Golden Star Balm Vietnam 3g Each/9g Total (Natural)**Golden Star Balm**$6.98**4.7★1,075 rev](https://www.amazon.com/dp/B01BWJGLJG)
### **Newest**
by launch date
[**Original PAU Yuen Tong Balm | Old Chinese Balm (Pack of 2)**Generic**$35.90**51 rev1y ago](https://www.amazon.com/dp/B0DG3SCJZ3) [**Original Pau Yuen Tong balm - 3 Boxes by HFS**MORILIAR**$39.33**88 rev3y ago](https://www.amazon.com/dp/B0C3YG597B) [**Cao Sao Vang 3 X New Golden Star Balm Vietnam 3g Each/9g Total (Natural)**Golden Star Balm**$6.98**1,075 rev10y ago](https://www.amazon.com/dp/B01BWJGLJG) [**Pau Yuen Tong Old Chinese Balm by FH**Pau Yuen Tong**$18.73**575 rev11y ago](https://www.amazon.com/dp/B00MSYJKKM) [**Pau Yuen Tong X 2 Boxes**PYT**$27.56**285 rev14y ago](https://www.amazon.com/dp/B084RQZMB9)
### **Trending**
90-day click momentum
[**Original Pau Yuen Tong balm - 3 Boxes by HFS**MORILIAR**$39.33**4.1★**▲ 45%**](https://www.amazon.com/dp/B0C3YG597B) [**Original PAU Yuen Tong Balm | Old Chinese Balm (Pack of 2)**Generic**$35.90**3.9★**▲ 15%**](https://www.amazon.com/dp/B0DG3SCJZ3) [**Pau Yuen Tong Old Chinese Balm by FH**Pau Yuen Tong**$18.73**4.0★**— 3%**](https://www.amazon.com/dp/B00MSYJKKM) [**Cao Sao Vang 3 X New Golden Star Balm Vietnam 3g Each/9g Total (Natural)**Golden Star Balm**$6.98**4.7★**▼ 33%**](https://www.amazon.com/dp/B01BWJGLJG) [**Pau Yuen Tong X 2 Boxes**PYT**$27.56**4.1★**▼ 38%**](https://www.amazon.com/dp/B084RQZMB9)
## **What buyers say about tong balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Very powerful and pleasant smell with a very nice cooling effect on the skin”*
**Advertised Vs Actual Product**25%
*“Works perfectly as described”*
**Ease Of Use**13%
*“Once you know how to use it it's great”*
**Efficiency**10%
*“It really works”*
**Value For Money**10%
*“Very well worth it”*
**Allergies**5%
*“No skin irritation afterwards either”*
### **What buyers complain about **
**Advertised Vs Actual Product**19%
*“False advertisement”*
**Value For Money**13%
*“Get a cheaper one”*
**Strength**13%
*“Not as potent as I would have expected”*
**Smell**6%
*“The smell is not pleasant- so if I apply this is going straight to action correct”*
**Ingredients-Overall**6%
*“Doesnt not contain clove as shown for ingredient”*
**Dosage**6%
*“Do not use too much at once though”*
**Instructions/User Manual/Troubleshooting**6%
*“The pink slip instructions doesnt mention any about how to use it”*
**Size-Overall**6%
*“They are so small”*
**Ease Of Use**6%
*“Impossible to open”*
**Skin Health**3%
*“I've suffered from PE my whole life”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Functionality-Overall**30%
**Smell**13%
**Material Quality**10%
**Size-Overall**8%
**Certifications**5%
**Ingredients-Overall**3%
## **Common questions**
- **Is tong balm profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 5 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the tong balm niche?**
- 5 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tong balm?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Strength. The return rate is 0.3%.
- **When does demand for tong balm peak?**
- Demand peaks in Sep–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the tong balm niche?**
- Listings span $6.98–$39.33; the average listing price is $25.70 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.
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