---
title: "Toilet Tank — $609K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toilet-tank"
last_updated: "2026-08-10T23:39:56.176Z"
locale: en
meta:
description: "Niche score 59/100 · $609K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $609K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toilet Tank — $609K/yr Amazon US Niche (2026) - Flapen"
---
# **toilet tank**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 65Growth 40Conversion 83Competition 31Returns 100Price range 85Avg price 95Brand share 27Review moat 10Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$39.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.77–$93.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$609K**
$609K/yr · 171K searches
**Growth**
**Okay****+12.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****32,245.39**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, toilet tank is a $609K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet tank market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$600K–$799K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **78%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**8%**
- PROFLO34% - Angel Soft31% - Cottonelle11% - American Standard9% - Charmin4% - Amazon Basics4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.0% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/toilet-tank/trend)
## **Top toilet tank search terms**
- **toilet tank**62K/yr+10.1%1.4% conv. - **toilet paper 4 pack**25K/yr+15.5%21.2% conv. - **toilet paper 4 rolls**8K/yr+75.5%23.4% conv. - **4 pack toilet paper**8K/yr+40.8%16.3% conv. - **toilet tank replacement**7K/yr+12.8%1.0% conv. - **$4 item**6K/yr-6.7%0.9% conv. - **glacier bay toilet tank**6K/yr-18.7%0.4% conv. - **toilet paper small pack**5K/yr+45.0%25.3% conv. - **toilet water tank**5K/yr+20.8%1.0% conv. - **toilet tanks only**4K/yr+33.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/toilet-tank/search-terms)
## **Top toilet tank products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$61K20%$122K30%$183K40%$243K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Angel Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Soft and Strong Toilet Tissue**Angel Soft**$4.21**4.8★104,295 rev](https://www.amazon.com/dp/B09NW7ZP8H) [2**PROFLO PF6112 Calhoun Toilet Tank Only - Less Seat - White**PROFLO**$63.95**4.4★151 rev](https://www.amazon.com/dp/B00SMO5PPG) [3**PROFLO PF5112BHE Jerritt 1.28 GPF Low Profile Single Flush Toilet Tank Only with Left-Hand Trip Lever - White**PROFLO**$54.98**3.5★18 rev](https://www.amazon.com/dp/B0833D3SMJ) [4**American Standard 4000101.020 Cadet 3 Flowise 12-inch Rough In Toilet Tank for Concealed Trap Bowl 1.28 GPF White**American Standard**$81.03**4.1★189 rev](https://www.amazon.com/dp/B004CIWRY8) [5**Cottonelle Ultra Clean Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary**Cottonelle**$4.92**4.8★113,523 rev](https://www.amazon.com/dp/B0CV9LDGDQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls**Charmin**$7.99**29,556 rev9mo ago](https://www.amazon.com/dp/B0FLFR269F) [**PROFLO PF3712DFP Camden 1.28 GPF Dual Flush Toilet Tank Only with Push Button Flush - White**PROFLO**$82.71**2 rev1y ago](https://www.amazon.com/dp/B0F9QZ2PLR) [**Cottonelle Ultra Soft Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary**Cottonelle**$4.99**115,504 rev2y ago](https://www.amazon.com/dp/B0D4GCDXWN) [**Cottonelle Ultra Clean Toilet Paper 4 Mega Rolls = 16 Regular Rolls Packaging May Vary**Cottonelle**$4.92**113,523 rev2y ago](https://www.amazon.com/dp/B0CV9LDGDQ) [**Amazon Basics 2-Ply Soft Toilet Paper 6 Rolls 350 Sheets per Roll Equivalent to 37 Regular Rolls Septic Safe**Amazon Basics**$5.90**100,509 rev2y ago](https://www.amazon.com/dp/B0CGWF2BRF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Charmin Essentials Strong Toilet Paper 6 Mega Rolls 429 sheets per roll**Charmin**$5.19**4.5★**▲ 237%**](https://www.amazon.com/dp/B0BDSP6WPS) [**PROFLO PF3712DFP Camden 1.28 GPF Dual Flush Toilet Tank Only with Push Button Flush - White**PROFLO**$82.71**3.0★**▲ 84%**](https://www.amazon.com/dp/B0F9QZ2PLR) [**PROFLO PF5112BHE Jerritt 1.28 GPF Low Profile Single Flush Toilet Tank Only with Left-Hand Trip Lever - White**PROFLO**$54.98**3.5★**▲ 84%**](https://www.amazon.com/dp/B0833D3SMJ) [**PROFLO PF5112NHE Jerrit Toilet Tank Only - Less Seat - White**PROFLO**$54.55**4.1★**▲ 55%**](https://www.amazon.com/dp/B07F6TKZG4) [**Gerber 28-990 WHITE Maxwell Tank 1.28 White**Gerber**$83.53**4.2★**▲ 53%**](https://www.amazon.com/dp/B005CIRA44)
**~~View all trending →~~**
## **What buyers say about toilet tank**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**21%
*“Soft and reliable”*
**Value For Money**19%
*“Good Value for the money”*
**Quality-Overall**15%
*“the quality is consistent”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Cleaning**4%
*“Cleans great”*
**Durability**4%
*“The pieces are relatively durable”*
**Thickness**3%
*“Good thickness”*
**Strength**3%
*“This toilet paper is so strong”*
**Size-Overall**2%
*“perfect fit”*
**Absorbency**2%
*“Thick and absorbent”*
### **What buyers complain about **
**Size-Overall**12%
*“It was to big”*
**Hard Feel**12%
*“Not Soft”*
**Quality-Overall**10%
*“Bad quality”*
**Thickness**9%
*“although somewhat thinner than expected”*
**Value For Money**7%
*“more expensive”*
**Durability**5%
*“breaks apart while using”*
**Ease Of Cleaning**3%
*“messy”*
**Color**3%
*“it was pink”*
**Smell**3%
*“Terrible smell”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**14%
**Value For Money**7%
**Compatibility-Overall**6%
**Leak-Proof**4%
**Quality-Overall**4%
**Smell**3%
**Defective Material/Parts**3%
**Ease Of Use**2%
**Color**2%
## **Common questions**
- **Is toilet tank profitable to sell on Amazon United States?**
- The niche generates $609K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the toilet tank niche?**
- 9 brands and 84 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in toilet tank?**
- Top complaints mined from reviews: Size-Overall, Hard Feel, Quality-Overall. The return rate is 0.1%.
- **When does demand for toilet tank peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the toilet tank niche?**
- Listings span $3.77–$93.73; the average listing price is $39.97 (sweet spot $15–$100). The average incumbent carries 32,245 reviews — the moat a new listing must climb.
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