---
title: "Trend — toilet paper box - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toilet-paper-box/trend"
last_updated: "2026-08-11T00:05:05.047Z"
locale: en
meta:
  description: "Niche score 58/100 · $482K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $482K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — toilet paper box - Flapen"
---

# **toilet paper box**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 20Conversion 79Competition 49Returns 99Price range 85Avg price 95Brand share 63Review moat 9Quality gap 48

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$41.49**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.92–$78.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$482K**

$482K/yr · 145K searches

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****33,823**

avg incumbent reviews — the moat a new listing must climb

## Trend