---
title: "Toilet Paper 6 Pack — $21.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/toilet-paper-6-pack"
last_updated: "2026-08-10T23:57:13.675Z"
locale: en
meta:
description: "Niche score 57/100 · $21.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $21.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toilet Paper 6 Pack — $21.6M/yr Amazon US Niche (2026) - Flapen"
---
# **toilet paper 6 pack**
**Worth a look**
Shows a $21.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 100Competition 59Returns 100Price range 77Avg price 92Brand share 3Review moat 0Quality gap 14
**Market size**
**Incredible****$21.6M**
$21.6M/yr · 4.5M searches
**Conversion**
**Incredible****22.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.88–$42.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****67,974.15**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toilet paper 6 pack is a $21.6M/yr Amazon United States market (4.5M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet paper 6 pack market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$21.6M–$21.6M**
- units × avg price
- **Conversion rate**
- **22.3%**
- **Avg BSR**
- **#510**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**99%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**0%**
- Charmin84% - Quilted Northern15% - --1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/toilet-paper-6-pack/trend)
## **Top toilet paper 6 pack search terms**
- **charmin ultra soft toilet paper**1.4M/yr-1.5%24.3% conv. - **charmin toilet paper**783K/yr-2.6%17.8% conv. - **toilet paper charmin**676K/yr-22.1%25.2% conv. - **charmin**550K/yr+9.1%17.5% conv. - **quilted northern toilet paper**445K/yr+8.6%17.2% conv. - **northern toilet paper**128K/yr+0.1%15.7% conv. - **quilted northern**77K/yr+10.9%15.3% conv. - **charmin ultra soft**85K/yr-3.6%17.9% conv. - **northern**75K/yr-6.2%1.4% conv. - **toilet paper charmin ultra soft**53K/yr-28.2%21.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/toilet-paper-6-pack/search-terms)
## **Top toilet paper 6 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1.1M10%$2.2M15%$3.2M20%$4.3M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls**Charmin**$7.99**4.8★29,556 rev](https://www.amazon.com/dp/B0FLFR269F) [2**Charmin Ultra Soft Cushiony Touch Toilet Paper 24 Family Mega = 123 Regular Rolls White**Charmin**$33.79**4.8★126,364 rev](https://www.amazon.com/dp/B0798DVT68) [3**Charmin Ultra Soft Cushiony Touch Toilet Paper 18 Family Mega XL = 126 Regular Rolls 2-Ply White**Charmin**$33.86**4.8★126,364 rev](https://www.amazon.com/dp/B0D87QKHHP) [4**Charmin Ultra Soft Cushiony Touch Toilet Paper 12 Family Mega XL Rolls = 84 Regular Rolls**Charmin**$24.40**4.8★126,364 rev](https://www.amazon.com/dp/B0FLFDV8LK) [5**Quilted Northern Ultra Plush Toilet Paper 24 Mega Rolls = 96 Regular Rolls 4X More Absorbent* 3-Ply Soft Toilet Tissue**Quilted Northern**$21.88**4.8★97,897 rev](https://www.amazon.com/dp/B0CQMJFR1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quilted Northern Ultra Soft & Strong Toilet Paper 18 Mega Rolls = 72 Regular Rolls 4X Stronger* Premium Soft Toilet Tissue**Quilted Northern**$18.14**89,160 rev2mo ago](https://www.amazon.com/dp/B0FQK412R6) [**Quilted Northern Ultra Soft & Strong Toilet Paper 24 Mega Rolls = 96 Regular Rolls 4X Stronger* Premium Soft Toilet Tissue**Quilted Northern**$21.31**89,160 rev2mo ago](https://www.amazon.com/dp/B0FQK32FL7) [**Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls**Charmin**$7.99**29,556 rev9mo ago](https://www.amazon.com/dp/B0FLFR269F) [**Charmin Ultra Soft Cushiony Touch Toilet Paper 12 Family Mega XL Rolls = 84 Regular Rolls**Charmin**$24.40**126,364 rev9mo ago](https://www.amazon.com/dp/B0FLFDV8LK) [**Charmin Ultra Soft Cushiony Touch Toilet Paper 6 Family Mega XL Rolls = 42 Regular Rolls**Charmin**$14.73**126,364 rev9mo ago](https://www.amazon.com/dp/B0FLFT5LFZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Quilted Northern Ultra Soft & Strong Toilet Paper 24 Mega Rolls = 96 Regular Rolls 4X Stronger* Premium Soft Toilet Tissue**Quilted Northern**$21.31**4.7★**▲ 264%**](https://www.amazon.com/dp/B0FQK32FL7) [**Quilted Northern Ultra Soft & Strong Toilet Paper 18 Mega Rolls = 72 Regular Rolls 4X Stronger* Premium Soft Toilet Tissue**Quilted Northern**$18.14**4.7★**▲ 262%**](https://www.amazon.com/dp/B0FQK412R6) [**Charmin Ultra Soft Toilet Paper 12 Mega Rolls = 24 Regular Rolls 2-ply Bath Tissue**Charmin**$15.14**4.8★**▲ 132%**](https://www.amazon.com/dp/B0FFPF97RV) [**Charmin Ultra Soft Toilet Paper 12 Mega XL Rolls = 72 Regular Rolls**Charmin**$19.53**4.8★**▲ 119%**](https://www.amazon.com/dp/B0FFPK1SQC) [**Charmin Ultra Soft Cushiony Touch Toilet Paper 12 Family Mega XL Rolls = 84 Regular Rolls**Charmin**$24.40**4.8★**▲ 111%**](https://www.amazon.com/dp/B0FLFDV8LK)
**~~View all trending →~~**
## **What buyers say about toilet paper 6 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**26%
*“Soft to the touch”*
**Quality-Overall**17%
*“the quality is consistent”*
**Value For Money**16%
*“Great Deal”*
**Advertised Vs Actual Product**5%
*“Works as it should”*
**Durability**5%
*“Durable and works great”*
**Strength**4%
*“This toilet paper is so strong”*
**Thickness**4%
*“The sheets are thick”*
**Comfort-Overall**3%
*“Soft and comfortable”*
**Absorbency**2%
*“Great absorbency”*
**Size-Overall**2%
*“Fit”*
### **What buyers complain about **
**Size-Overall**14%
*“I consider it too narrow”*
**Value For Money**11%
*“Too expensive”*
**Thickness**9%
*“Too thick”*
**Quality-Overall**9%
*“Bad quality”*
**Hard Feel**5%
*“it was rough”*
**Advertised Vs Actual Product**5%
*“not as advertised”*
**Smell**3%
*“Gross smell”*
**Durability**3%
*“Not durable”*
**Ease Of Cleaning**2%
*“Dont expect a clean wipe”*
**Jamming/Clogging**2%
*“But IF you not careful it clogged my pipes”*
### **Top return reasons **
**Size-Overall**23%
**Value For Money**22%
**Advertised Vs Actual Product**17%
**Leak-Proof**3%
**Smell**3%
**Quality-Overall**3%
**Moist/Dry**2%
**Contamination**2%
**Ease Of Cleaning**2%
**Functionality-Overall**2%
## **Common questions**
- **Is toilet paper 6 pack profitable to sell on Amazon United States?**
- The niche generates $21.6M/yr across 27 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the toilet paper 6 pack niche?**
- 2 brands and 140 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in toilet paper 6 pack?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.1%.
- **When does demand for toilet paper 6 pack peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the toilet paper 6 pack niche?**
- Listings span $6.88–$42.15; the average listing price is $21.61 (sweet spot $15–$100). The average incumbent carries 67,974 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)