---
title: "Togo Cups with Lids — $99K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/togo-cups-with-lids"
last_updated: "2026-08-11T05:30:33.785Z"
locale: en
meta:
description: "Niche score 42/100 · $99K/yr market · 21K searches/yr · $35.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $99K/yr market · 21K searches/yr · $35.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Togo Cups with Lids — $99K/yr Amazon US Niche (2026) - Flapen"
---
# **togo cups with lids**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 18Conversion 96Competition 28Returns 98Price range 67Avg price 95Brand share 0Review moat 23Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$35.49**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.87–$130.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$99K**
$99K/yr · 21K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,718.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, togo cups with lids is a $99K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **togo cups with lids market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$106K–$142K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#747**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**163**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Dixie67% - Georgia-Pacific23% - Hefty8% - Paper Plates/Bowls2% - DuraCasa1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -13.0% search growth over the last 90 days.
1K750Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/togo-cups-with-lids/trend)
## **Top togo cups with lids search terms**
- **dixie coffee cups 16 oz**9K/yr-23.7%11.9% conv. - **dixie cups 16 oz**4K/yr+10.8%13.2% conv. - **dixie 16 oz coffee cups with lids**4K/yr-16.8%9.3% conv. - **dixie 16 oz coffee cups**4K/yr-5.5%18.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/togo-cups-with-lids/search-terms)
## **Top togo cups with lids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dixie Perfectouch Insulated Paper Hot Cup Coffee Haze Design 75 Count 16oz**Dixie**$20.39**4.5★1,005 rev](https://www.amazon.com/dp/B01J2BGZT2) [2**Dixie PerfecTouch 16 oz Paper Coffee Cups By GP PRO Coffee Haze Design 500 Count (25 Disposable Cups Per Sleeve 20 Sleeves Per Case) 5356DX**Georgia-Pacific**$78.48**4.7★5,888 rev](https://www.amazon.com/dp/B00F2P95R2) [3**Dixie To Go Paper Coffee Cups With Lids 16 oz 108 Count (6 packs of 18 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$32.93**4.7★15,555 rev](https://www.amazon.com/dp/B0BV5CTHP6) [4**Dixie To Go Large Paper Coffee Cups With Lids 16 Oz 132 Count (6 packs of 22 cups) Disposable Cups For On-The-Go Hot Beverages**Dixie**$37.21**4.6★2,093 rev](https://www.amazon.com/dp/B07WNS65TR) [5**Dixie PerfecTouch Insulated Hot/Cold Paper Cups Coffee Haze 16 Oz (144 Count)**Dixie**$27.35**4.6★66 rev](https://www.amazon.com/dp/B0B46TB5GS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dixie To Go Paper Coffee Cups With Lids 16 oz 108 Count (6 packs of 18 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$32.93**15,555 rev3y ago](https://www.amazon.com/dp/B0BV5CTHP6) [**Dixie PerfecTouch Insulated Hot/Cold Paper Cups Coffee Haze 16 Oz (144 Count)**Dixie**$27.35**66 rev4y ago](https://www.amazon.com/dp/B0B46TB5GS) [**Dixie To Go Large Paper Coffee Cups With Lids 16 Oz 132 Count (6 packs of 22 cups) Disposable Cups For On-The-Go Hot Beverages**Dixie**$37.21**2,093 rev6y ago](https://www.amazon.com/dp/B07WNS65TR) [**Dixie Perfectouch Insulated Paper Hot Cup 300 Count 16oz Packing May Vary**Dixie**$52.30**190 rev6y ago](https://www.amazon.com/dp/B08299PW71) [**16oz 100 Paper Coffee Cup with Lids Insulating Cups**Paper Plates/Bowls**$29.85**71 rev7y ago](https://www.amazon.com/dp/B07N8SX4XT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**16oz 100 Paper Coffee Cup with Lids Insulating Cups**Paper Plates/Bowls**$29.85**4.4★**▲ 204%**](https://www.amazon.com/dp/B07N8SX4XT) [**DuraCasa Straws and Coffee Design Insulated Paper Cup 16oz Cups Lids and Drinking/Stirring Sticks Set (16 oz 50 Cups 50 Lids 50 Straws)**DuraCasa**$31.60**4.6★**▲ 78%**](https://www.amazon.com/dp/B07QDR2547) [**Dixie Perfectouch Insulated Paper Hot Cup Coffee Haze Design 140 Count**Dixie**$26.86**4.6★**▲ 78%**](https://www.amazon.com/dp/B0041MVPS4) [**Hefty Disposable Hot Cups with Lids Insulated Paper Coffee Cups for Tea Cocoa and Hot Beverages Leak Resistant Single Use Drink Cups 16 Ounce 20 Count**Hefty**$11.38**4.6★**▲ 53%**](https://www.amazon.com/dp/B06Y5B4YY3) [**Dixie To Go Paper Coffee Cups With Lids 12 oz 156 Count (6 packs of 26 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$25.78**4.7★**▲ 52%**](https://www.amazon.com/dp/B008R6LOBS)
**~~View all trending →~~**
## **What buyers say about togo cups with lids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Good For The Price”*
**Color**15%
*“Colors are bright”*
**Quality-Overall**11%
*“Its Dixie so its a good brand”*
**Size-Overall**8%
*“These fit”*
**Advertised Vs Actual Product**8%
*“Just as advertised”*
**Durability**8%
*“Durable and the lids stay on”*
**Strength**7%
*“Very sturdy”*
**Temperature Retention**6%
*“Great for hot liquids as well as cold”*
**Ease Of Use**5%
*“So convenient”*
**Thickness**2%
*“they feel thicker than some other disposable cups”*
### **What buyers complain about **
**Leak-Proof**40%
*“Cups Leak”*
**Quality-Overall**9%
*“my note is that quality control is lacking”*
**Size-Overall**9%
*“they do not fit”*
**Thickness**6%
*“Very thin lid”*
**Strength**5%
*“The cups are flimsy”*
**Taste-Overall**3%
*“tasted the unpleasant bitterness”*
**Value For Money**2%
*“better price”*
**Ease Of Cleaning**2%
*“I hated cleaning it”*
**Heating**1%
*“Does not keep hot drinks hot long at all”*
**Advertised Vs Actual Product**1%
*“Its not clear that that is the case from the description”*
### **Top return reasons **
**Size-Overall**41%
**Value For Money**13%
**Advertised Vs Actual Product**8%
**Color**7%
**Leak-Proof**7%
**Smell**3%
**Quality-Overall**3%
**Material Quality**2%
**Ease Of Use**2%
**Strength**2%
## **Common questions**
- **Is togo cups with lids profitable to sell on Amazon United States?**
- The niche generates $99K/yr across 15 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the togo cups with lids niche?**
- 5 brands and 163 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in togo cups with lids?**
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 0.4%.
- **When does demand for togo cups with lids peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the togo cups with lids niche?**
- Listings span $3.87–$130.31; the average listing price is $35.49 (sweet spot $15–$100). The average incumbent carries 7,719 reviews — the moat a new listing must climb.
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