---
title: "Tissues — $48.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tissues"
last_updated: "2026-08-10T23:41:53.793Z"
locale: en
meta:
description: "Niche score 57/100 · $48.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $48.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tissues — $48.8M/yr Amazon US Niche (2026) - Flapen"
---
# **tissues**
**Worth a look**
Shows a $48.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 18Conversion 100Competition 61Returns 99Price range 80Avg price 72Brand share 0Review moat 10Quality gap 20
**Market size**
**Incredible****$48.8M**
$48.8M/yr · 14.9M searches
**Conversion**
**Incredible****22.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$2.48–$69.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.65**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****32,162.11**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tissues is a $48.8M/yr Amazon United States market (14.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tissues market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 125,000–150,000/product
- **Revenue / yr**
- **$14.7M–$14.7M**
- units × avg price
- **Conversion rate**
- **22.4%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**188**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**0%**
- Kleenex54% - Puffs22% - Amazon Basics12% - Presto!11% - Scott1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
350K250KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/tissues/trend)
## **Top tissues search terms**
- **tissues**4.0M/yr-17.0%21.1% conv. - **kleenex**2.7M/yr-8.2%22.0% conv. - **kleenex tissues boxes**2.4M/yr-17.0%24.0% conv. - **tissue**1.2M/yr-5.4%13.2% conv. - **kleenex tissues cube boxes**862K/yr-14.8%26.1% conv. - **facial tissue**795K/yr-10.8%12.8% conv. - **tissue box**565K/yr-8.3%11.5% conv. - **tissues cube boxes 4 pack**499K/yr-17.0%31.2% conv. - **tissues cube boxes 12 pack**133K/yr+53.4%22.2% conv. - **tissues boxes**318K/yr-33.1%22.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/tissues/search-terms)
## **Top tissues products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1.5M6%$2.9M9%$4.4M12%$5.9M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kleenex Ultra Soft Facial Tissues 4 Cube Boxes 60 Tissues per Box 3-Ply (240 Total) Packaging May Vary**Kleenex**$6.41**4.8★29,869 rev](https://www.amazon.com/dp/B09M5XF6JV) [2**Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary**Kleenex**$16.53**4.8★29,869 rev](https://www.amazon.com/dp/B0CTD36YKK) [3**Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary**Presto!**$5.13**4.5★22,853 rev](https://www.amazon.com/dp/B0846PGGMM) [4**Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary**Kleenex**$5.99**4.8★115,923 rev](https://www.amazon.com/dp/B09M6JWHV5) [5**Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)**Amazon Basics**$6.74**4.2★12,187 rev](https://www.amazon.com/dp/B09C2ZVVHJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary**Presto!**$5.13**22,853 rev6mo ago](https://www.amazon.com/dp/B0846PGGMM) [**Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.40**15,360 rev1y ago](https://www.amazon.com/dp/B0DHHGL8P9) [**Puffs Facial Tissues Ultra Soft 4 Mega Cube Boxes 72 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.34**15,085 rev1y ago](https://www.amazon.com/dp/B0DHHGF2WS) [**Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary**Kleenex**$16.53**29,869 rev2y ago](https://www.amazon.com/dp/B0CTD36YKK) [**Kleenex Ultra Soft Facial Tissues 8 Flat Boxes 180 Tissues per Box 3-Ply Packaging May Vary**Kleenex**$18.97**115,923 rev2y ago](https://www.amazon.com/dp/B0CTD3M2HD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Puffs Facial Tissues Plus Lotion 10 Cube Boxes 56 Facial Tissues per Box Allergies and Colds (Packaging May Vary) (Packaging May Vary)**Puffs**$17.19**4.8★**▲ 60%**](https://www.amazon.com/dp/B09YLMRM4Y) [**Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.40**4.8★**▲ 52%**](https://www.amazon.com/dp/B0DHHGL8P9) [**Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary**Presto!**$5.13**4.5★**▲ 45%**](https://www.amazon.com/dp/B0846PGGMM) [**Puffs Facial Tissues Plus Lotion 4 Mega Cube Boxes 72 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.27**4.8★**▲ 40%**](https://www.amazon.com/dp/B09YVS6PVY) [**Kleenex Professional Facial Tissue Bulk (21400) 2-Ply White Flat Boxed Format Designed for Business (100 Tissues/Box 36 Boxes 3 600 Sheets/Case)**Kleenex**$55.43**4.5★**▲ 29%**](https://www.amazon.com/dp/B0040ZOF2A)
**~~View all trending →~~**
## **What buyers say about tissues**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Decent price”*
**Soft Feel**19%
*“Soft tissues”*
**Quality-Overall**14%
*“Excellent product”*
**Advertised Vs Actual Product**4%
*“As Described”*
**Size-Overall**4%
*“Fits in car cup holder”*
**Thickness**3%
*“Good thickness”*
**Ease Of Use**3%
*“easy to carry”*
**Durability**3%
*“do not break easily at all”*
**Sinus Relief**2%
*“They help keep my nose less irritated”*
**Comfort-Overall**2%
*“Affordable comfort”*
### **What buyers complain about **
**Hard Feel**17%
*“not soft”*
**Size-Overall**14%
*“SMALLER THAN EXPECTED”*
**Quality-Overall**8%
*“Cheap quality”*
**Thickness**7%
*“To thick”*
**Value For Money**5%
*“too expensive”*
**Smell**4%
*“Awful smell”*
**Allergies**3%
*“For me, Bit irritated me”*
**Advertised Vs Actual Product**3%
*“False Advertisement”*
**Durability**2%
*“they just fall apart”*
**Ease Of Use**2%
*“Difficult to get out of the box”*
### **Top return reasons **
**Size-Overall**39%
**Advertised Vs Actual Product**18%
**Value For Money**7%
**Smell**5%
**Shape/Style**4%
**Material Quality**4%
**Moist/Dry**3%
**Leak-Proof**2%
**Quality-Overall**2%
**Hard Feel**2%
## **Common questions**
- **Is tissues profitable to sell on Amazon United States?**
- The niche generates $48.8M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the tissues niche?**
- 5 brands and 188 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tissues?**
- Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for tissues peak?**
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tissues niche?**
- Listings span $2.48–$69.46; the average listing price is $14.65 (sweet spot $15–$100). The average incumbent carries 32,162 reviews — the moat a new listing must climb.
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