---
title: "Tissues with Lotion — $2.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tissues-with-lotion"
last_updated: "2026-08-10T21:21:43.831Z"
locale: en
meta:
description: "Niche score 46/100 · $2.9M/yr market · 1.0M searches/yr · $11.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $2.9M/yr market · 1.0M searches/yr · $11.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tissues with Lotion — $2.9M/yr Amazon US Niche (2026) - Flapen"
---
# **tissues with lotion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 8Conversion 100Competition 17Returns 99Price range 59Avg price 49Brand share 0Review moat 17Quality gap 14
**Conversion**
**Incredible****23.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 1.0M searches
**Price range**
**Good****$5.89–$28.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.92**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****18,995.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-33.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tissues with lotion is a $2.9M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Apr–May. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tissues with lotion market data**
- **Units sold / yr**
- **250K–300K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$3.0M–$3.6M**
- units × avg price
- **Conversion rate**
- **23.6%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**62**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Puffs83% - Kleenex14% - Amazon Basics3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/tissues-with-lotion/trend)
## **Top tissues with lotion search terms**
- **puffs plus lotion facial tissues**495K/yr-31.5%26.8% conv. - **kleenex with lotion**96K/yr-32.9%23.0% conv. - **tissues with lotion**98K/yr-60.1%23.3% conv. - **lotion tissues**51K/yr-37.5%18.7% conv. - **puffs plus lotion**49K/yr-22.3%20.4% conv. - **puffs plus**33K/yr-20.0%22.8% conv. - **tissue with lotion**26K/yr-21.4%14.8% conv. - **kleenex lotion**27K/yr-19.3%23.2% conv. - **puffs with lotion**24K/yr-18.8%17.8% conv. - **tissues lotion**19K/yr-15.8%18.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/tissues-with-lotion/search-terms)
## **Top tissues with lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$286K20%$572K30%$858K40%$1.1M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Puffs Facial Tissues Plus Lotion 8 Family Rectangle Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$12.86**4.8★35,820 rev](https://www.amazon.com/dp/B09YKRZR22) [2**Puffs Facial Tissues Plus Lotion 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.40**4.8★35,820 rev](https://www.amazon.com/dp/B0DHHH71QB) [3**Puffs Facial Tissues Plus Lotion 4 Mega Cube Boxes 72 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.27**4.8★15,897 rev](https://www.amazon.com/dp/B09YVS6PVY) [4**Puffs Facial Tissues Plus Lotion 10 Cube Boxes 56 Facial Tissues per Box Allergies and Colds (Packaging May Vary) (Packaging May Vary)**Puffs**$17.19**4.8★15,897 rev](https://www.amazon.com/dp/B09YLMRM4Y) [5**Puffs Facial Tissues Plus Lotion 18 Cube Boxes 56 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$28.26**4.8★15,897 rev](https://www.amazon.com/dp/B0D47N69XM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Puffs Facial Tissues Plus Lotion 18 Cube Boxes 56 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$28.26**15,897 rev1y ago](https://www.amazon.com/dp/B0D47N69XM) [**Kleenex Lotion Facial Tissues with Coconut Oil 8 Cube Boxes 80 Tissues Per Box 3-Ply**Kleenex**$15.93**27,267 rev2y ago](https://www.amazon.com/dp/B0CTD23MJG) [**Kleenex Lotion Facial Tissues with Coconut Oil 8 Flat Boxes 180 Tissues Per Box 3-Ply**Kleenex**$17.87**10,466 rev2y ago](https://www.amazon.com/dp/B0CTD31XYF) [**Kleenex Lotion Facial Tissues with Coconut Oil 3 Flat Boxes 120 Tissues Per Box 3-Ply**Kleenex**$6.04**10,466 rev2y ago](https://www.amazon.com/dp/B09RY35M4S) [![Puffs Plus Lotion with Vicks Facial Tissues 4 Cubes 48 Tissues per Box (192 Tissues) [Packaging May Vary]](https://m.media-amazon.com/images/I/41RZyVQqJPL.jpg)**Puffs Plus Lotion with Vicks Facial Tissues 4 Cubes 48 Tissues per Box (192 Tissues) \[Packaging May Vary\]**Puffs**$6.85**9,559 rev2y ago](https://www.amazon.com/dp/B0CCYXX839)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kleenex Lotion Facial Tissues with Coconut Oil 8 Flat Boxes 180 Tissues Per Box 3-Ply**Kleenex**$17.87**4.8★**▲ 44%**](https://www.amazon.com/dp/B0CTD31XYF) [**Puffs Facial Tissues Plus Lotion 8 Family Rectangle Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$12.86**4.8★**▲ 22%**](https://www.amazon.com/dp/B09YKRZR22) [**Amazon Basics Facial Tissues with Lotion 2-Ply 300 Count (4 Boxes 75 Tissues per Box) Packaging May Vary**Amazon Basics**$5.89**4.5★**▲ 10%**](https://www.amazon.com/dp/B09C31HJYF) [**Kleenex Lotion Facial Tissues with Coconut Oil 4 Cube Boxes 60 Tissues Per Box 3-Ply**Kleenex**$6.42**4.8★**— 4%**](https://www.amazon.com/dp/B09M67JL2N) [**Puffs Facial Tissues Plus Lotion 4 Mega Cube Boxes 72 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.27**4.8★**— 4%**](https://www.amazon.com/dp/B09YVS6PVY)
**~~View all trending →~~**
## **What buyers say about tissues with lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**24%
*“Soft tissues”*
**Value For Money**16%
*“Decent price”*
**Quality-Overall**11%
*“the quality is surprisingly solid”*
**Sinus Relief**7%
*“Sinus relief”*
**Allergies**5%
*“Allergy friendly”*
**Cold Relief**4%
*“which is especially helpful during cold”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Smell**3%
*“has a very pleasurable scent”*
**Thickness**3%
*“The 2-ply thickness feels durable”*
**Durability**2%
*“Strong and Durable: They hold up well without tearing easily”*
### **What buyers complain about **
**Smell**15%
*“Chemical smell”*
**Hard Feel**12%
*“Not soft at all”*
**Allergies**8%
*“For me, Bit irritated me”*
**Quality-Overall**6%
*“Poor quality control”*
**Thickness**6%
*“They are thick and rough”*
**Size-Overall**4%
*“Too big”*
**Value For Money**4%
*“To expensive”*
**Moist/Dry**3%
*“Half the boxes were wet”*
**Sinus Relief**2%
*“I have frequent sinus issues”*
**Ease Of Use**2%
*“Unable to use it”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**16%
**Smell**11%
**Shape/Style**8%
**Moist/Dry**4%
**Value For Money**4%
**Material Quality**2%
**Leak-Proof**1%
**Functionality-Overall**1%
**Hard Feel**1%
## **Common questions**
- **Is tissues with lotion profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 12 tracked products. 90-day search growth is -33.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tissues with lotion niche?**
- 3 brands and 62 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tissues with lotion?**
- Top complaints mined from reviews: Smell, Hard Feel, Allergies. The return rate is 0.1%.
- **When does demand for tissues with lotion peak?**
- Demand peaks in Jan–Feb–Apr–May; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the tissues with lotion niche?**
- Listings span $5.89–$28.26; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 18,995 reviews — the moat a new listing must climb.
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