---
title: "Tissues 2 Pack — $232K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tissues-2-pack"
last_updated: "2026-08-10T21:48:30.008Z"
locale: en
meta:
description: "Niche score 49/100 · $232K/yr market · 184K searches/yr · $9.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $232K/yr market · 184K searches/yr · $9.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tissues 2 Pack — $232K/yr Amazon US Niche (2026) - Flapen"
---
# **tissues 2 pack**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 61Conversion 96Competition 41Returns 100Price range 51Avg price 30Brand share 4Review moat 14Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+36.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$2.24–$28.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$232K**
$232K/yr · 184K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.63**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****25,090.45**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tissues 2 pack is a $232K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tissues 2 pack market data**
- **Units sold / yr**
- **50K–60K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$482K–$578K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**155**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Kleenex71% - Puffs13% - Amazon Basics8% - Presto!4% - Yinder3% - TaoBary1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +36.8% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 38.1×
[**Open Trend **](https://flapen.com/research/us/health-household/tissues-2-pack/trend)
## **Top tissues 2 pack search terms**
- **small kleenex boxes**16K/yr-6.3%10.9% conv. - **kleenex small box**5K/yr-12.7%12.2% conv. - **tissues 2 pack**43K/yr+73.9%12.3% conv. - **kleenex 3 pack**12K/yr+31.6%15.0% conv. - **3 boxes of tissues**7K/yr+437.8%9.7% conv. - **1 box of tissues**6K/yr+163.5%7.3% conv. - **2 boxes of kleenex**7K/yr+559.8%8.8% conv. - **kleenex tissues boxes 2 pack**42K/yr+216.3%11.5% conv. - **kleenex 2 pack**9K/yr+90.9%11.3% conv. - **tissues 3 pack**15K/yr+58.6%12.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/tissues-2-pack/search-terms)
## **Top tissues 2 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$70K40%$93K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary**Kleenex**$5.99**4.8★115,923 rev](https://www.amazon.com/dp/B09M6JWHV5) [2**Kleenex Trusted Care Facial Tissues 3 Flat Boxes 160 Tissues per Box 2-Ply (480 Total) Packaging May Vary**Kleenex**$6.45**4.7★44,235 rev](https://www.amazon.com/dp/B00KA25G7A) [3**Kleenex Ultra Soft Facial Tissues 4 Cube Boxes 60 Tissues per Box 3-Ply (240 Total) Packaging May Vary**Kleenex**$6.41**4.8★29,869 rev](https://www.amazon.com/dp/B09M5XF6JV) [4**Puffs Facial Tissues Ultra Soft 1 Rectangle Box 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$2.24**4.8★15,360 rev](https://www.amazon.com/dp/B00LO2KXUU) [5**Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary**Kleenex**$16.53**4.8★29,869 rev](https://www.amazon.com/dp/B0CTD36YKK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kleenex Snap & Go Ultra Soft Facial Tissues 4 On-the-Go Packs 25 Tissues per Pack 3-Ply Packaging May Vary**Kleenex**$7.09**990 rev5mo ago](https://www.amazon.com/dp/B0G1VCK27R) [**Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary**Presto!**$5.13**22,853 rev6mo ago](https://www.amazon.com/dp/B0846PGGMM) [**Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.40**15,360 rev1y ago](https://www.amazon.com/dp/B0DHHGL8P9) [**Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary**Kleenex**$16.53**29,869 rev2y ago](https://www.amazon.com/dp/B0CTD36YKK) [**Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary**Kleenex**$5.99**115,923 rev2y ago](https://www.amazon.com/dp/B09M6JWHV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kleenex Snap & Go Ultra Soft Facial Tissues 4 On-the-Go Packs 25 Tissues per Pack 3-Ply Packaging May Vary**Kleenex**$7.09**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0G1VCK27R) [**Kleenex Trusted Care Facial Tissues 4 Cube Boxes 70 Tissues per Box 2-Ply (280 Total) Packaging May Vary**Kleenex**$8.18**4.7★**▲ 944%**](https://www.amazon.com/dp/B07Q2M9GV8) [**Kleenex(R) 2-Ply Facial Tissue Flat 100 Count (Pack of 5)**Kleenex**$18.00**4.6★**▲ 629%**](https://www.amazon.com/dp/B00006IAUQ) [**TaoBary 24 Packs Flower Small Boxes of Tissues Car Facial Tissue Boxes Disposable Tissue Packs Cube Facial Tissues 2 Ply 960 Sheets for Holiday Party Bathroom Office Floral Home Decor**TaoBary**$28.14**4.2★**▲ 576%**](https://www.amazon.com/dp/B0BVB28V1F) [**Kleenex Tissues 230 Count 460 Facial Tissues Total 2-ply Pack of 2**Kleenex**$12.78**4.7★**▲ 546%**](https://www.amazon.com/dp/B07Z8TSNXB)
**~~View all trending →~~**
## **What buyers say about tissues 2 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**21%
*“Extremely soft”*
**Value For Money**18%
*“Decent price”*
**Quality-Overall**13%
*“the quality is surprisingly solid”*
**Size-Overall**5%
*“Fits great in the cup holder”*
**Ease Of Use**4%
*“Easy to remove”*
**Advertised Vs Actual Product**4%
*“As described”*
**Sinus Relief**3%
*“Good for your nose”*
**Thickness**3%
*“Good thickness”*
**Durability**3%
*“Hold up Well”*
**Allergies**2%
*“Does not irritate skin”*
### **What buyers complain about **
**Hard Feel**26%
*“Extremely hard”*
**Quality-Overall**8%
*“Cheap quality”*
**Smell**6%
*“Horrible smell”*
**Thickness**5%
*“They are thicker than expected”*
**Value For Money**5%
*“Not worth it”*
**Size-Overall**4%
*“Too small”*
**Allergies**4%
*“For me, Bit irritated me”*
**Sinus Relief**2%
*“Red irritated nose”*
**Material Quality**2%
*“Materially worse than name brands”*
**Texture/Consistency-Overall**2%
*“Horrible texture”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**14%
**Smell**8%
**Value For Money**6%
**Material Quality**5%
**Shape/Style**4%
**Hard Feel**4%
**Moist/Dry**3%
**Leak-Proof**3%
**Quality-Overall**2%
## **Common questions**
- **Is tissues 2 pack profitable to sell on Amazon United States?**
- The niche generates $232K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the tissues 2 pack niche?**
- 6 brands and 155 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in tissues 2 pack?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Smell. The return rate is 0.1%.
- **When does demand for tissues 2 pack peak?**
- Demand peaks in Jul–Aug; the busiest month runs 38.1× the quietest.
- **What does it cost to enter the tissues 2 pack niche?**
- Listings span $2.24–$28.14; the average listing price is $9.63 (sweet spot $15–$100). The average incumbent carries 25,090 reviews — the moat a new listing must climb.
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