---
title: "Trend — tissue paper - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tissue-paper/trend"
last_updated: "2026-07-21T09:47:01.901Z"
locale: en
meta:
  description: "tissue paper clears our launch bar: a $6.1M/yr market growing +10.0% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:description": "tissue paper clears our launch bar: a $6.1M/yr market growing +10.0% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:title": "Trend — tissue paper - Flapen"
---

# **tissue paper**

**Launch it**

A $6.1M/yr market growing +10.0% this quarter with returns at 0.2% — clears our launch bar.

Market size 98Growth 37Conversion 96Competition 78Returns 99Price range 50Avg price 24Brand share 82Review moat 23Quality gap 19

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$6.1M**

$6.1M/yr · 5.1M searches

**Conversion**

**Incredible****13.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Good****$3.77–$26.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.63**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****7,429.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality