---
title: "tissue paper — $6.1M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tissue-paper"
last_updated: "2026-07-20T19:47:24.525Z"
locale: en
meta:
description: "tissue paper clears our launch bar: a $6.1M/yr market growing +10.0% this quarter with returns at 0.2%. Data updated Jul 2026."
"og:description": "tissue paper clears our launch bar: a $6.1M/yr market growing +10.0% this quarter with returns at 0.2%. Data updated Jul 2026."
"og:title": "tissue paper — $6.1M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **tissue paper**
**Launch it**
A $6.1M/yr market growing +10.0% this quarter with returns at 0.2% — clears our launch bar.
Market size 98Growth 37Conversion 96Competition 78Returns 99Price range 50Avg price 24Brand share 82Review moat 23Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$6.1M**
$6.1M/yr · 5.1M searches
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Good****$3.77–$26.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.63**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,429.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, tissue paper is a $6.1M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Dec. Verdict: Launch it — 67/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **600K–800K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$5.2M–$6.9M**
- units × avg price
- **Launch success**
- **83%**
- 5 of 6 new (360d)
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **158 days**
## **Competition**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**53%**
Top 20: 97%
**Top-5 click share**
**37%**
Top 20: 80%
**Open market**
**42%**
- TUXIYA21% - Jkopsnr9% - Simetufy8% - 3 otters7% - Shindel7% - BEISHIDA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/health-household/tissue-paper/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$183K6%$366K9%$550K12%$733K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 42 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**200 Sheets Tissue Paper 20 Colors 14 X 20 Tissue Papers for Gift Bags Birthday Party Flower Decoration Colored Tissue Paper Bulk for Packaging**TUXIYA**$9.94**4.8★880 rev](https://www.amazon.com/dp/B0D9S6GQKB) [2**Jkopsnr 100 Sheets White Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Tissue Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative**Jkopsnr**$7.02**4.7★959 rev](https://www.amazon.com/dp/B0CGRGGR4N) [3**3 Otters 150 Sheets Tissue Paper 14x20 Inch Tissue Paper for Gift Bags 30 Colors Gift Wrap Supplies Bulk for Crafts Party Decorations Art Projects**3 otters**$8.23**4.8★2,542 rev](https://www.amazon.com/dp/B088R2KHZZ) [4**400 Sheets Tissue Paper 20 Colors 10 X 14 Tissue Papers for Gift Bags Birthday Party Flower Decoration Colored Tissue Paper Bulk for Packaging**TUXIYA**$10.12**4.6★221 rev](https://www.amazon.com/dp/B0FWK4W9X2) [5**Shindel 330 Sheets Tissue Paper Bulk 14x10 Inch Colored Wrapping Tissue Paper for Gift Bags DIY Crafts Birthday Wedding Holidays Decor 20 Colors**Shindel**$9.66**4.5★1,463 rev](https://www.amazon.com/dp/B0C1GFBYZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yokodaza 150 Sheets Tissue Paper Bulk 30 Colors 14x20 Inch Colored Tissue Paper for Gift Bags DIY Crafts Gift Wrapping Party Decorations & Packaging Supplies**Yokodaza**$6.72**242 rev5mo ago](https://www.amazon.com/dp/B0GDTS9LSC) [**150 Sheets Tissue Paper Bulk 30 Colors 14x20 Inch Colored Tissue Paper**Alotpower**$7.96**59 rev6mo ago](https://www.amazon.com/dp/B0GBX2YZ8C) [**400 Sheets Tissue Paper 20 Colors 10 X 14 Tissue Papers for Gift Bags Birthday Party Flower Decoration Colored Tissue Paper Bulk for Packaging**TUXIYA**$10.12**221 rev7mo ago](https://www.amazon.com/dp/B0FWK4W9X2) [**800 Sheets Tissue Paper 20 Colors 10 X 14 Tissue Papers for Gift Bags Birthday Party Flower Decoration Colored Tissue Paper Bulk for Packaging**TUXIYA**$19.42**221 rev7mo ago](https://www.amazon.com/dp/B0FWK4SCXJ) [**PSISO 360 Sheets Tissue Paper for Gift Bags 40 Colors 14x10 Inch Bulk Gift Paper for Crafts Packaging Wrapping Supplies Birthday Party Wedding Flower Decorations DIY Art Projects**PSISO**$7.72**99 rev8mo ago](https://www.amazon.com/dp/B0FTFJKJ59)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yokodaza 150 Sheets Tissue Paper Bulk 30 Colors 14x20 Inch Colored Tissue Paper for Gift Bags DIY Crafts Gift Wrapping Party Decorations & Packaging Supplies**Yokodaza**$6.72**4.6★**▲ 264%**](https://www.amazon.com/dp/B0GDTS9LSC) [**Angel Soft Toilet Paper 12 Mega Rolls = 48 Regular Rolls Soft and Strong Toilet Tissue**Angel Soft**$8.76**4.8★**▲ 256%**](https://www.amazon.com/dp/B09SRTJR9Z) [**SUNCOLOR Glitter Rainbow Tissue Paper for Gift Bags 36 Sheets 9 Assorted Colors 20 x 20 Inch Sparkly Wrapping Paper for Gifts Party Decor DIY Crafts**SUNCOLOR**$4.98**4.7★**▲ 217%**](https://www.amazon.com/dp/B0FCD34G4N) [**30 Sheets Pink Tissue Paper for Gift Bags Assorted Pink Tissue Paper Wrap Bulk for Decoration Weddings Birthday DIY Project Valentines Day Christmas Wrapping Crafts Decor 14 X 20 Inches**Hlonon**$5.01**4.8★**▲ 186%**](https://www.amazon.com/dp/B0D2N2CBYM) [**BEISHIDA 100 Sheets White Tissue Paper Bulk for Gift Wrapping and Gift Bags**BEISHIDA**$6.05**4.8★**▲ 169%**](https://www.amazon.com/dp/B0D11JCXBG)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“fair price”*
**Quality-Overall**16%
*“Good quality not flimsy”*
**Color**10%
*“Beautiful color”*
**Soft Feel**8%
*“Soft as cotton”*
**Advertised Vs Actual Product**6%
*“As described”*
**Thickness**4%
*“Surprised at the ply thickness”*
**Durability**3%
*“Excellent Durability”*
**Size-Overall**3%
*“Size was good”*
**Comfort-Overall**2%
*“Affordable comfort”*
**Gifting Purpose**2%
*“Really good for gifts”*
### **What buyers complain about **
**Size-Overall**34%
*“just too large for me”*
**Thickness**11%
*“It needs to be thicker”*
**Quality-Overall**6%
*“Want higher quality”*
**Value For Money**6%
*“Waste of money”*
**Advertised Vs Actual Product**5%
*“Misleading description”*
**Hard Feel**5%
*“not soft”*
**Durability**4%
*“breaks easily”*
**Strength**2%
*“Not a strong product”*
**Thin**1%
*“Product seems to have changed super thin and rough”*
**Color**1%
*“I think the colors are dull”*
### **Top return reasons **
**Size-Overall**40%
**Advertised Vs Actual Product**13%
**Value For Money**11%
**Color**7%
**Quality-Overall**4%
**Material Quality**4%
**Thin**3%
**Leak-Proof**2%
**Smell**1%
**Thickness**1%
## **Common questions**
- **Is tissue paper profitable to sell on Amazon United States?**
- The niche generates $6.1M/yr across 42 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Launch it (67/100).
- **How competitive is the tissue paper niche?**
- 25 brands and 56 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in tissue paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.2%.
- **When does demand for tissue paper peak?**
- Demand peaks in Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the tissue paper niche?**
- Listings span $3.77–$26.40; the average listing price is $8.63 (sweet spot $15–$100). The average incumbent carries 7,430 reviews — the moat a new listing must climb.
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