---
title: "Tide Original — $212K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tide-original"
last_updated: "2026-08-10T20:14:11.851Z"
locale: en
meta:
description: "Niche score 40/100 · $212K/yr market · 555K searches/yr · $14.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $212K/yr market · 555K searches/yr · $14.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tide Original — $212K/yr Amazon US Niche (2026) - Flapen"
---
# **tide original**
**Skip it**
Soft demand (-52.0% this quarter) — this niche doesn't clear our bar today.
Market size 41Growth 0Conversion 34Competition 50Returns 99Price range 70Avg price 69Brand share 36Review moat 0Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$2.63–$44.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.22**
avg listing price — sweet spot $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$212K**
$212K/yr · 555K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-52.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****128,827.16**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, tide original is a $212K/yr Amazon United States market (555K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Jul–Oct. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tide original market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$178K–$213K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**119**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 86%
**Open market**
**13%**
- Tide54% - Amazon Basics19% - BAMBOO COOL4% - Gain3% - Amazon Essentials3% - Hefty3% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -52.0% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/tide-original/trend)
## **Top tide original search terms**
- **ship and sold by amazon items only**77K/yr-18.4%0.6% conv. - **vendido y enviado por amazon**173K/yr-79.9%0.1% conv. - **tide original**40K/yr-8.3%14.1% conv. - **sold by amazon items only**62K/yr-64.8%0.4% conv. - **items sold and shipped by amazon.com only**32K/yr-26.7%0.5% conv. - **items sold by amazon and shipped by amazon**31K/yr-27.0%0.3% conv. - **vendido por amazon**27K/yr-69.3%0.1% conv. - **amazon shipped and sold items only**18K/yr-34.4%0.3% conv. - **most sold items on amazon**7K/yr-33.5%0.1% conv. - **sold and fulfilled by amazon products only**9K/yr+16.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/tide-original/search-terms)
## **Top tide original products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$42K30%$63K40%$85K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap**Tide**$17.65**4.8★70,363 rev](https://www.amazon.com/dp/B0BNWCTNYN) [2**Tide Laundry Detergent Liquid Original Scent 64 Loads 80 FL OZ Works on 100% of Common Stains Laundry Soap Liquid Laundry Detergent**Tide**$12.70**4.8★70,363 rev](https://www.amazon.com/dp/B085V5PPP8) [3**Tide Laundry Detergent Liquid Original Scent 80 Loads 100 FL OZ Works on 100% of Common Stains Laundry Soap Liquid Laundry Detergent**Tide**$14.69**4.8★70,363 rev](https://www.amazon.com/dp/B0CQ42Q5J9) [4**Tide Liquid Laundry Detergent Original Scent 126 Loads 158 fl oz Boosted Clean even in cold water laundry soap concentrated liquid detergent**Tide**$21.58**4.8★305 rev](https://www.amazon.com/dp/B0FQ7XJ7QP) [5**Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care Cotton Versatile Baby Safe 500 Count**Amazon Basics**$2.63**4.7★77,044 rev](https://www.amazon.com/dp/B09541P9WH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tide Liquid Laundry Detergent Original Scent 126 Loads 158 fl oz Boosted Clean even in cold water laundry soap concentrated liquid detergent**Tide**$21.58**305 rev10mo ago](https://www.amazon.com/dp/B0FQ7XJ7QP) [**Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack (US Alpha Medium Regular Regular A-5 Pack 5 Colors)**Vevmon**$14.76**4,297 rev1y ago](https://www.amazon.com/dp/B0FD771S38) [**Tide Laundry Detergent Liquid Original Scent 80 Loads 100 FL OZ Works on 100% of Common Stains Laundry Soap Liquid Laundry Detergent**Tide**$14.69**70,363 rev2y ago](https://www.amazon.com/dp/B0CQ42Q5J9) [**Amazon Basics 2-Ply Soft Toilet Paper 6 Rolls 350 Sheets per Roll Equivalent to 37 Regular Rolls Septic Safe**Amazon Basics**$5.90**100,509 rev2y ago](https://www.amazon.com/dp/B0CGWF2BRF) [**BAMBOO COOL Mens Underwear Breathable Boxer Briefs with Fly Moisture-Wicking Lightweight Underwear**BAMBOO COOL**$44.50**4,306 rev2y ago](https://www.amazon.com/dp/B0CGLWQVWR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BAMBOO COOL Moisture-Wicking Soft Mens Underwear Boxer Briefs for Men With Open Fly Pouch (6 pack) L**BAMBOO COOL**$41.10**4.7★**▲ 433%**](https://www.amazon.com/dp/B0CGLY2BPZ) [**BAMBOO COOL Mens Underwear Breathable Boxer Briefs with Fly Moisture-Wicking Lightweight Underwear**BAMBOO COOL**$44.50**4.7★**▲ 416%**](https://www.amazon.com/dp/B0CGLWQVWR) [**Amazon Essentials Womens Slim-Fit Camisole for Layering and Everyday Wear Pack of 4 Black/Grey/Navy/Olive Large**Amazon Essentials**$18.88**4.5★**▲ 400%**](https://www.amazon.com/dp/B08XQZYK9B) [**Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack (US Alpha Medium Regular Regular A-5 Pack 5 Colors)**Vevmon**$14.76**4.3★**▲ 400%**](https://www.amazon.com/dp/B0FD771S38) [**Amazon Essentials Womens Slim-Fit Camisole for Layering and Everyday Wear Pack of 4 Black/Charcoal Heather/Light Grey Heather/White X-Large**Amazon Essentials**$19.29**4.5★**▲ 156%**](https://www.amazon.com/dp/B07767NKJ1)
**~~View all trending →~~**
## **What buyers say about tide original**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Not expensive”*
**Quality-Overall**15%
*“Affordable quality”*
**Battery Life**7%
*“Batteries last long”*
**Smell**7%
*“Fresh Scent”*
**Ease Of Cleaning**5%
*“cleans really well”*
**Durability**4%
*“The bags feel durable”*
**Advertised Vs Actual Product**4%
*“As described”*
**Size-Overall**4%
*“Smooth fit”*
**Soft Feel**4%
*“They are smooth”*
**Strength**3%
*“Good bags - sturdy”*
### **What buyers complain about **
**Battery Life**10%
*“Bad batteries”*
**Size-Overall**10%
*“Not a Good Fit”*
**Durability**10%
*“died after two uses”*
**Quality-Overall**8%
*“Poor Quality Control”*
**Leak-Proof**5%
*“Containers leaked”*
**Thickness**4%
*“They are thicker than I expected”*
**Value For Money**4%
*“expensive”*
**Smell**4%
*“The smell is overpowering”*
**Strength**3%
*“Not sturdy”*
**Hard Feel**3%
*“Not Soft”*
### **Top return reasons **
**Size-Overall**33%
**Leak-Proof**20%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Smell**5%
**Value For Money**5%
**Waist Fit**3%
**Quality-Overall**2%
**Thin**2%
**Functionality-Overall**2%
## **Common questions**
- **Is tide original profitable to sell on Amazon United States?**
- The niche generates $212K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the tide original niche?**
- 14 brands and 119 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in tide original?**
- Top complaints mined from reviews: Battery Life, Size-Overall, Durability. The return rate is 0.2%.
- **When does demand for tide original peak?**
- Demand peaks in Jan–Jul–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the tide original niche?**
- Listings span $2.63–$44.50; the average listing price is $14.22 (sweet spot $15–$100). The average incumbent carries 128,827 reviews — the moat a new listing must climb.
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