---
title: "Thorne Vitamin E — $249K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/thorne-vitamin-e"
last_updated: "2026-08-10T23:25:56.520Z"
locale: en
meta:
description: "Niche score 45/100 · $249K/yr market · 38K searches/yr · $49.82 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 45/100 · $249K/yr market · 38K searches/yr · $49.82 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Thorne Vitamin E — $249K/yr Amazon US Niche (2026) - Flapen"
---
# **thorne vitamin e**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 25Conversion 96Competition 0Returns 100Price range 95Avg price 93Brand share 0Review moat 69Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Incredible****$37.21–$67.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****731.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$249K**
$249K/yr · 38K searches
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thorne vitamin e is a $249K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul. Verdict: Skip it — 45/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thorne vitamin e market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$199K–$249K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#683**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **103 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- THORNE63% - Pure Encapsulations34% - Codeage4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +0.1% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/thorne-vitamin-e/trend)
## **Top thorne vitamin e search terms**
- **thorne vitamin e**12K/yr+5.7%11.9% conv. - **pure encapsulations vitamin e**9K/yr-7.6%10.4% conv. - **dr berg vitamin e**5K/yr-6.9%1.1% conv. - **liposomal vitamin e**3K/yr+3.7%3.8% conv. - **vitamin e thorne**3K/yr+11.3%13.3% conv. - **thorne ultimate e**3K/yr+7.5%27.1% conv. - **vitamin e pure encapsulations**4K/yr-18.6%12.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/thorne-vitamin-e/search-terms)
## **Top thorne vitamin e products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$50K40%$99K60%$149K80%$199K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THORNE Ultimate-E Vitamin E from Mixed Tocopherols Supplement 60 Softgels**THORNE**$56.23**4.7★688 rev](https://www.amazon.com/dp/B000FGWDRW) [2**Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules**Pure Encapsulations**$37.21**4.7★1,054 rev](https://www.amazon.com/dp/B0017QCEFK) [3**Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 180 Softgel Capsules**Pure Encapsulations**$67.48**4.7★1,054 rev](https://www.amazon.com/dp/B002HZ9BJW) [4**Codeage Liposomal Vitamin E Supplement - All Vitamin E Tocopherols - 3-Month Supply - Alpha Tocopherols Beta Gamma and Delta - Liposomal Mixed Tocopherols - Non-GMO Phospholipid - 90 Capsules**Codeage**$38.37**4.6★129 rev](https://www.amazon.com/dp/B0C99RBKX5)
### **Newest**
by launch date
[**Codeage Liposomal Vitamin E Supplement - All Vitamin E Tocopherols - 3-Month Supply - Alpha Tocopherols Beta Gamma and Delta - Liposomal Mixed Tocopherols - Non-GMO Phospholipid - 90 Capsules**Codeage**$38.37**129 rev3y ago](https://www.amazon.com/dp/B0C99RBKX5) [**Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules**Pure Encapsulations**$37.21**1,054 rev16y ago](https://www.amazon.com/dp/B0017QCEFK) [**Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 180 Softgel Capsules**Pure Encapsulations**$67.48**1,054 rev18y ago](https://www.amazon.com/dp/B002HZ9BJW) [**THORNE Ultimate-E Vitamin E from Mixed Tocopherols Supplement 60 Softgels**THORNE**$56.23**688 rev21y ago](https://www.amazon.com/dp/B000FGWDRW)
### **Trending**
90-day click momentum
[**Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 180 Softgel Capsules**Pure Encapsulations**$67.48**4.7★**▲ 40%**](https://www.amazon.com/dp/B002HZ9BJW) [**Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules**Pure Encapsulations**$37.21**4.7★**▲ 39%**](https://www.amazon.com/dp/B0017QCEFK) [**THORNE Ultimate-E Vitamin E from Mixed Tocopherols Supplement 60 Softgels**THORNE**$56.23**4.7★**▼ 12%**](https://www.amazon.com/dp/B000FGWDRW) [**Codeage Liposomal Vitamin E Supplement - All Vitamin E Tocopherols - 3-Month Supply - Alpha Tocopherols Beta Gamma and Delta - Liposomal Mixed Tocopherols - Non-GMO Phospholipid - 90 Capsules**Codeage**$38.37**4.6★**▼ 17%**](https://www.amazon.com/dp/B0C99RBKX5)
## **What buyers say about thorne vitamin e**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**42%
*“Best vitamin E. My daily pill”*
**Quality-Overall**25%
*“Good quality”*
**Absorbency**8%
*“Quality ingredients with liposomal fast absorption”*
**Locally Manufactured**8%
*“as I just found out another excellent US domestic brand. NOW”*
**Soft Feel**8%
*“Better skin softness”*
### **What buyers complain about **
**Contamination**25%
*“E had blue gooey stuff on top”*
**Ease Of Chewing/Swallowing**25%
*“Cant swallow them”*
**Size-Overall**25%
*“Pills too large”*
**Smell**13%
*“Made with rapeseed oil. smells like biodiesel fuel”*
### **Top return reasons **
**Value For Money**50%
**Vitamin**50%
## **Common questions**
- **Is thorne vitamin e profitable to sell on Amazon United States?**
- The niche generates $249K/yr across 4 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the thorne vitamin e niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thorne vitamin e?**
- Top complaints mined from reviews: Contamination, Ease Of Chewing/Swallowing, Size-Overall. The return rate is 0.0%.
- **When does demand for thorne vitamin e peak?**
- Demand peaks in Jan–Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the thorne vitamin e niche?**
- Listings span $37.21–$67.48; the average listing price is $49.82 (sweet spot $15–$100). The average incumbent carries 731 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)