---
title: "Thorne Gaba — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/thorne-gaba"
last_updated: "2026-08-10T17:31:33.325Z"
locale: en
meta:
description: "Niche score 46/100 · $71K/yr market · 37K searches/yr · $30.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $71K/yr market · 37K searches/yr · $30.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thorne Gaba — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **thorne gaba**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 21Conversion 70Competition 24Returns 100Price range 85Avg price 95Brand share 15Review moat 67Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.25–$63.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****805.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$71K**
$71K/yr · 37K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thorne gaba is a $71K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thorne gaba market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$122K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#1,108**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**2%**
- THORNE72% - Pure Encapsulations7% - Natural Factors6% - Superior Source5% - Life Extension5% - Nature's Way3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -7.1% search growth over the last 90 days.
1K800Spike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/thorne-gaba/trend)
## **Top thorne gaba search terms**
- **thorne sleep**15K/yr-6.9%6.8% conv. - **gaba 100mg**10K/yr-8.6%7.6% conv. - **thorne sleep supplements**7K/yr-4.7%6.9% conv. - **gaba 250 mg**4K/yr-8.7%5.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/thorne-gaba/search-terms)
## **Top thorne gaba products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$21K45%$32K60%$43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules**THORNE**$51.16**3.8★88 rev](https://www.amazon.com/dp/B0FVJWVPNK) [2**THORNE - Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism* - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings**THORNE**$25.39**4.7★2,847 rev](https://www.amazon.com/dp/B0F5XYHRPV) [3**THORNE - Perimenopause Complete - Supports Mood Balance & Restful Sleep - Relief from Hot Flashes Night Sweats & Vaginal Dryness* - Contains Herbal Ingredients - NSF Certified for Sport - 60 Capsules**THORNE**$49.83**4.2★30 rev](https://www.amazon.com/dp/B0GMYXQJTN) [4**Natural Factors Pharma GABA - Dietary Supplement Supports Calm Sleep & Sleep Quality - Natural Fast-Working Supplement Aids Focus & Brain Health - 60 Chewable Tablets (30 Servings)**Natural Factors**$19.47**4.6★866 rev](https://www.amazon.com/dp/B006L7TD0O) [5**Superior Source GABA 100 mg - Brain & Nervous System Support Supplement - Gamma-Aminobutyric Acid Supplement Aids Healthy & Relaxed Sleep - Bariatric Friendly - 100 Sublingual Dissolving Tablets**Superior Source**$11.11**4.3★1,328 rev](https://www.amazon.com/dp/B0049FL0O2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THORNE - Perimenopause Complete - Supports Mood Balance & Restful Sleep - Relief from Hot Flashes Night Sweats & Vaginal Dryness* - Contains Herbal Ingredients - NSF Certified for Sport - 60 Capsules**THORNE**$49.83**30 rev5mo ago](https://www.amazon.com/dp/B0GMYXQJTN) [**THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules**THORNE**$51.16**88 rev7mo ago](https://www.amazon.com/dp/B0FVJWVPNK) [**THORNE - Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism* - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings**THORNE**$25.39**2,847 rev1y ago](https://www.amazon.com/dp/B0F5XYHRPV) [**Life Extension GABA Stress Support GABA Supplement Mood Support Sleep Relaxation Gluten-Free Non-GMO Vegetarian 60 Capsules**Life Extension**$19.51**84 rev1y ago](https://www.amazon.com/dp/B0F4FQJY6Q) [**THORNE - Valerian Root - Natural Sleep Supplement - Supports Sleep Quality & Helps You Fall Asleep Faster* - Melatonin-Free - Third-Party Certified - Gluten Dairy & Soy-Free - 30 Capsules**THORNE**$29.53**70 rev1y ago](https://www.amazon.com/dp/B0FXY11SK6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THORNE - Perimenopause Complete - Supports Mood Balance & Restful Sleep - Relief from Hot Flashes Night Sweats & Vaginal Dryness* - Contains Herbal Ingredients - NSF Certified for Sport - 60 Capsules**THORNE**$49.83**4.2★**▲ 162%**](https://www.amazon.com/dp/B0GMYXQJTN) [**THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules**THORNE**$51.16**3.8★**▲ 15%**](https://www.amazon.com/dp/B0FVJWVPNK) [**Natures Way GABA 250mg 60 Vegan Capsules**Nature's Way**$11.43**4.4★**— 0%**](https://www.amazon.com/dp/B0008F5IR2) [**Pure Encapsulations Best-Rest Formula - Supports Restful Sleep - for Relaxation* - Restful Sleep Supplement - Non-GMO & Vegan - 120 Capsules**Pure Encapsulations**$63.51**4.2★**— 3%**](https://www.amazon.com/dp/B0015SXPI0) [**Life Extension GABA Stress Support GABA Supplement Mood Support Sleep Relaxation Gluten-Free Non-GMO Vegetarian 60 Capsules**Life Extension**$19.51**4.7★**— 8%**](https://www.amazon.com/dp/B0F4FQJY6Q)
**~~View all trending →~~**
## **What buyers say about thorne gaba**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**30%
*“Helps me sleep”*
**Quality-Overall**20%
*“the quality has been very consistent”*
**Magnesium**7%
*“Best magnesium Ive ever taken”*
**Vitamin**4%
*“Good supplement”*
**Stress/Anxiety**4%
*“Helps with anxiety and stress”*
**Efficiency**3%
*“Effective”*
**Soothing Effect**3%
*“It really helps me relax”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Regulates Digestion**2%
*“Easy to digest”*
**Muscle Pain Relief**2%
*“muscle comfort”*
### **What buyers complain about **
**Sleep Quality**16%
*“Didnt help me sleep at all”*
**Functionality-Overall**8%
*“Didn't work for me”*
**Side Effects**6%
*“Three people in my family, all adults, have taken this and with terrible results”*
**Value For Money**6%
*“Overpriced”*
**Magnesium**5%
*“this reaction seems very unusual for a magnesium supplement”*
**Size-Overall**5%
*“These are huge”*
**Dosage**4%
*“100 tabs 100mg too weak over priced”*
**Quality-Overall**3%
*“Please better quality control”*
**Acid Regulator/Stomach Ache Relief**3%
*“Caused stomach cramping and pain, a less common”*
**Allergies**3%
*“This caused major allergic reaction”*
### **Top return reasons **
**Advertised Vs Actual Product**12%
**Sleep Quality**11%
**Taste-Overall**10%
**Functionality-Overall**10%
**Size-Overall**8%
**Certifications**7%
**Value For Money**5%
**Vitamin**5%
**Side Effects**4%
**Ease Of Chewing/Swallowing**4%
## **Common questions**
- **Is thorne gaba profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the thorne gaba niche?**
- 7 brands and 19 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in thorne gaba?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Side Effects. The return rate is 0.0%.
- **When does demand for thorne gaba peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the thorne gaba niche?**
- Listings span $8.25–$63.51; the average listing price is $30.49 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.
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