---
title: "Thorne Boron — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/thorne-boron"
last_updated: "2026-08-10T18:22:52.776Z"
locale: en
meta:
description: "Niche score 43/100 · $151K/yr market · 52K searches/yr · $17.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $151K/yr market · 52K searches/yr · $17.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thorne Boron — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **thorne boron**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 37Conversion 98Competition 0Returns 100Price range 83Avg price 81Brand share 0Review moat 48Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$13.54–$23.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.55**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,652**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$151K**
$151K/yr · 52K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thorne boron is a $151K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thorne boron market data**
- **Units sold / yr**
- **10K–13K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$176K–$219K**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- THORNE48% - Pure Encapsulations45% - Pure Therapro Rx7%
## **Demand**
Weekly Amazon search volume, last 26 weeks — +9.5% search growth over the last 90 days.
2K1KSpike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/thorne-boron/trend)
## **Top thorne boron search terms**
- **thorne trace minerals**15K/yr+12.7%17.6% conv. - **pure boron**7K/yr+18.4%18.1% conv. - **thorne boron**8K/yr-11.1%8.2% conv. - **pure encapsulations boron**7K/yr+16.8%20.9% conv. - **boron pure encapsulation**3K/yr+14.7%24.3% conv. - **thorne trace minerals supplement**3K/yr+30.3%17.9% conv. - **pure boron supplement**3K/yr+6.7%14.3% conv. - **boron thorne**3K/yr-2.4%6.5% conv. - **thorne minerals**3K/yr+4.7%8.6% conv. - **boron pure**2K/yr+33.2%10.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/thorne-boron/search-terms)
## **Top thorne boron products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$23K30%$45K45%$68K60%$90K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THORNE - Trace Minerals - Optimally Absorbed Chelated Mineral Supplement with Zinc Boron Selenium Chromium & Manganese - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Capsules**THORNE**$23.04**4.6★769 rev](https://www.amazon.com/dp/B003JJRNLS) [2**Pure Encapsulations Boron (Glycinate) | Supplement for Hormone Balance Bone Strength and Health Connective Tissue and Nutrient Metabolism* | 60 Capsules**Pure Encapsulations**$13.54**4.6★2,251 rev](https://www.amazon.com/dp/B003PR0U7I) [3**Bio Boron 10mg/Capsule Bororganic Glycine Boron Supplements for Men & Women Vegan Mineral Supplements for Bones Cardiovascular Function & Immunity Support 90 Vegetarian Capsules**Pure Therapro Rx**$17.54**4.7★2,423 rev](https://www.amazon.com/dp/B08ZC8L2NH) [4**Pure Encapsulations Trace Minerals - Multimineral Supplement - Mineral Supplement - Supports Metabolism & Cellular Function* - Gluten Free & Vegan - 60 Capsules**Pure Encapsulations**$16.06**4.7★1,165 rev](https://www.amazon.com/dp/B00U37CWFG)
### **Newest**
by launch date
[**Bio Boron 10mg/Capsule Bororganic Glycine Boron Supplements for Men & Women Vegan Mineral Supplements for Bones Cardiovascular Function & Immunity Support 90 Vegetarian Capsules**Pure Therapro Rx**$17.54**2,423 rev5y ago](https://www.amazon.com/dp/B08ZC8L2NH) [**Pure Encapsulations Trace Minerals - Multimineral Supplement - Mineral Supplement - Supports Metabolism & Cellular Function* - Gluten Free & Vegan - 60 Capsules**Pure Encapsulations**$16.06**1,165 rev10y ago](https://www.amazon.com/dp/B00U37CWFG) [**Pure Encapsulations Boron (Glycinate) | Supplement for Hormone Balance Bone Strength and Health Connective Tissue and Nutrient Metabolism* | 60 Capsules**Pure Encapsulations**$13.54**2,251 rev18y ago](https://www.amazon.com/dp/B003PR0U7I) [**THORNE - Trace Minerals - Optimally Absorbed Chelated Mineral Supplement with Zinc Boron Selenium Chromium & Manganese - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Capsules**THORNE**$23.04**769 rev18y ago](https://www.amazon.com/dp/B003JJRNLS)
### **Trending**
90-day click momentum
[**Bio Boron 10mg/Capsule Bororganic Glycine Boron Supplements for Men & Women Vegan Mineral Supplements for Bones Cardiovascular Function & Immunity Support 90 Vegetarian Capsules**Pure Therapro Rx**$17.54**4.7★**▲ 10%**](https://www.amazon.com/dp/B08ZC8L2NH) [**Pure Encapsulations Boron (Glycinate) | Supplement for Hormone Balance Bone Strength and Health Connective Tissue and Nutrient Metabolism* | 60 Capsules**Pure Encapsulations**$13.54**4.6★**— 2%**](https://www.amazon.com/dp/B003PR0U7I) [**THORNE - Trace Minerals - Optimally Absorbed Chelated Mineral Supplement with Zinc Boron Selenium Chromium & Manganese - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Capsules**THORNE**$23.04**4.6★**— 0%**](https://www.amazon.com/dp/B003JJRNLS) [**Pure Encapsulations Trace Minerals - Multimineral Supplement - Mineral Supplement - Supports Metabolism & Cellular Function* - Gluten Free & Vegan - 60 Capsules**Pure Encapsulations**$16.06**4.7★**▼ 25%**](https://www.amazon.com/dp/B00U37CWFG)
## **What buyers say about thorne boron**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Excellent product”*
**Value For Money**10%
*“They are affordable”*
**Vitamin**9%
*“Seems like a good vitamin”*
**Joint Pain**5%
*“Great for strong bones and bone health”*
**Advertised Vs Actual Product**4%
*“Product is as advertised”*
**Ease Of Chewing/Swallowing**3%
*“Easy to swallow”*
**Side Effects**3%
*“wasn't hurting as bad”*
**Efficiency**3%
*“Seems to be working well”*
**Inflammation**2%
*“Helps with inflammation in my body”*
**Minerals**2%
*“These minerals were recommended to me from my holistic doctor”*
### **What buyers complain about **
**Dosage**16%
*“I dont take daily”*
**Allergies**9%
*“If Pure supplements are hypoallergenic why does every Pure product Ive tried cause sinusitis”*
**Acid Regulator/Stomach Ache Relief**9%
*“have had horrific stomach cramps for several hours now”*
**Size-Overall**6%
*“is not the same size as the pills from the previous bottle”*
**Nutritional Content**6%
*“I'm sure we are missing some of these critical components in our daily diets”*
**Functionality-Overall**6%
*“Not working have not seen any results”*
**Value For Money**6%
*“Expensive”*
**Vitamin**3%
*“I guess this is why they tell you not to buy vitamins”*
**Pain Relief-Overall**3%
*“My knees were so bad that I could barely walk with my walker”*
**Taste-Overall**3%
*“No taste easy to take”*
### **Top return reasons **
**Dosage**50%
**Functionality-Overall**50%
## **Common questions**
- **Is thorne boron profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 4 tracked products. 90-day search growth is +9.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the thorne boron niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thorne boron?**
- Top complaints mined from reviews: Dosage, Allergies, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- **What does it cost to enter the thorne boron niche?**
- Listings span $13.54–$23.04; the average listing price is $17.55 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.
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