---
title: "Thieves Laundry Detergent — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/thieves-laundry-detergent"
last_updated: "2026-08-10T20:21:12.680Z"
locale: en
meta:
description: "Niche score 39/100 · $142K/yr market · 48K searches/yr · $37.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $142K/yr market · 48K searches/yr · $37.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thieves Laundry Detergent — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **thieves laundry detergent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 21Conversion 79Competition 3Returns 98Price range 92Avg price 95Brand share 0Review moat 22Quality gap 30
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.18–$95.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$142K**
$142K/yr · 48K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,032.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thieves laundry detergent is a $142K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thieves laundry detergent market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$112K–$150K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**600**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Young Living53% - THE CLEAN PEOPLE37% - Mrs. MEYER'S9%
## **Top thieves laundry detergent search terms**
- **thieves laundry detergent**42K/yr-2.0%5.6% conv. - **thieves laundry soap**3K/yr-58.7%4.9% conv. - **thieves laundry**2K/yr-25.0%4.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/thieves-laundry-detergent/search-terms)
## **Top thieves laundry detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$21K30%$43K45%$64K60%$85K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Young Living Thieves Laundry Soap | 32oz | Concentrated Laundry Detergent | Plant Based Formula with Essential Oils | Lemon Cinnamon & Rosemary Oil | Made for Sensitive Skin | Cleaning Supplies**Young Living**$49.17**4.6★746 rev](https://www.amazon.com/dp/B01AYM2OJ8) [2**The Clean People Liquid Laundry Detergent - Recyclable Packaging Stain Fighting - Ultra Concentrated Laundry Soap - Fragrance Free 50 fl oz**THE CLEAN PEOPLE**$25.76**4.5★1,690 rev](https://www.amazon.com/dp/B0D465P1XS) [3**The Clean People Laundry Detergent Sheets - Laundry Soap - Ultra Concentrated Recyclable Packaging Stain Fighting - Fresh Scent 32 Pack**THE CLEAN PEOPLE**$12.18**4.5★31,586 rev](https://www.amazon.com/dp/B095J2SZWV) [4**MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Biodegradable Formula Infused with Essential Oils Lavender 64 oz (64 Loads)**Mrs. MEYER'S**$15.64**4.7★23,737 rev](https://www.amazon.com/dp/B00CRATW32) [5**The Clean People Liquid Laundry Detergent - Recyclable Packaging Stain Fighting - Ultra Concentrated Laundry Soap - Fresh Scent 50 fl oz**THE CLEAN PEOPLE**$25.75**4.5★1,690 rev](https://www.amazon.com/dp/B0D466RWNY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Clean People Liquid Laundry Detergent - Recyclable Packaging Stain Fighting - Ultra Concentrated Laundry Soap - Fragrance Free 50 fl oz**THE CLEAN PEOPLE**$25.76**1,690 rev2y ago](https://www.amazon.com/dp/B0D465P1XS) [**The Clean People Liquid Laundry Detergent - Recyclable Packaging Stain Fighting - Ultra Concentrated Laundry Soap - Fresh Scent 50 fl oz**THE CLEAN PEOPLE**$25.75**1,690 rev2y ago](https://www.amazon.com/dp/B0D466RWNY) [**The Clean People Laundry Detergent Sheets - Laundry Soap - Ultra Concentrated Recyclable Packaging Stain Fighting - Fresh Scent 32 Pack**THE CLEAN PEOPLE**$12.18**31,586 rev3y ago](https://www.amazon.com/dp/B095J2SZWV) [**Young Living Thieves Laundry Detergent Concentrated Plant-Based Formula with Enzymes Fresh Citrus Scent For HE and Standard Washers 32 fl oz - 2 Pack**Young Living**$95.89**746 rev10y ago](https://www.amazon.com/dp/B01I1TB712) [**Young Living Thieves Laundry Soap | 32oz | Concentrated Laundry Detergent | Plant Based Formula with Essential Oils | Lemon Cinnamon & Rosemary Oil | Made for Sensitive Skin | Cleaning Supplies**Young Living**$49.17**746 rev10y ago](https://www.amazon.com/dp/B01AYM2OJ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Clean People Liquid Laundry Detergent - Recyclable Packaging Stain Fighting - Ultra Concentrated Laundry Soap - Fragrance Free 50 fl oz**THE CLEAN PEOPLE**$25.76**4.5★**▲ 170%**](https://www.amazon.com/dp/B0D465P1XS) [**The Clean People Laundry Detergent Sheets - Laundry Soap - Ultra Concentrated Recyclable Packaging Stain Fighting - Fresh Scent 32 Pack**THE CLEAN PEOPLE**$12.18**4.5★**▲ 37%**](https://www.amazon.com/dp/B095J2SZWV) [**MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Biodegradable Formula Infused with Essential Oils Lavender 64 oz (64 Loads)**Mrs. MEYER'S**$15.64**4.7★**— 9%**](https://www.amazon.com/dp/B00CRATW32) [**Young Living Thieves Laundry Soap | 32oz | Concentrated Laundry Detergent | Plant Based Formula with Essential Oils | Lemon Cinnamon & Rosemary Oil | Made for Sensitive Skin | Cleaning Supplies**Young Living**$49.17**4.6★**— 3%**](https://www.amazon.com/dp/B01AYM2OJ8) [**Young Living Thieves Laundry Detergent Concentrated Plant-Based Formula with Enzymes Fresh Citrus Scent For HE and Standard Washers 32 fl oz - 2 Pack**Young Living**$95.89**4.6★**▼ 43%**](https://www.amazon.com/dp/B01I1TB712)
**~~View all trending →~~**
## **What buyers say about thieves laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**23%
*“Cleans great”*
**Smell**16%
*“refreshing scent”*
**Quality-Overall**9%
*“Excellent Product”*
**Ease Of Use**7%
*“Convenient to use”*
**Cleansing**6%
*“it cleans really well”*
**Washability**4%
*“Works as well as any other laundry detergent”*
**Eco Friendliness**3%
*“Eco-friendly”*
**Efficiency**3%
*“They do a decent job”*
**Residue**2%
*“doesnt leave any residue behind. unlike pods”*
**Advertised Vs Actual Product**2%
*“Works as advertised”*
### **What buyers complain about **
**Smell**26%
*“smells weird”*
**Ease Of Cleaning**10%
*“Did not clean”*
**Value For Money**7%
*“Too expensive”*
**Solubility**4%
*“Don't Dissolve Consistently”*
**Leak-Proof**3%
*“Bottle leaks”*
**Allergies**3%
*“Caused a rash”*
**Washability**3%
*“That load had a weird smell than before it was washed”*
**Size-Overall**3%
*“The box they come in is SMALL”*
**Residue**2%
*“Residue”*
**Stain Resistance**2%
*“Stained my clothes after first use”*
### **Top return reasons **
**Smell**48%
**Leak-Proof**21%
**Advertised Vs Actual Product**7%
**Size-Overall**7%
**Value For Money**4%
**Functionality-Overall**2%
**Moist/Dry**1%
**Ease Of Cleaning**1%
**Washability**1%
**Stain Resistance**1%
## **Common questions**
- **Is thieves laundry detergent profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 6 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the thieves laundry detergent niche?**
- 3 brands and 600 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thieves laundry detergent?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the thieves laundry detergent niche?**
- Listings span $12.18–$95.89; the average listing price is $37.40 (sweet spot $15–$100). The average incumbent carries 10,033 reviews — the moat a new listing must climb.
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