---
title: "Search terms — test - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/test/search-terms"
last_updated: "2026-08-10T21:33:30.839Z"
locale: en
meta:
  description: "Niche score 45/100 · $125K/yr market · 289K searches/yr · $30.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $125K/yr market · 289K searches/yr · $30.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — test - Flapen"
---

# **test**

**Skip it**

A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 63Conversion 18Competition 14Returns 99Price range 85Avg price 95Brand share 14Review moat 18Quality gap 65

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$30.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.56–$69.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+41.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$125K**

$125K/yr · 289K searches

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****16,090.4**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Search terms