---
title: "Terbinafine — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/terbinafine"
last_updated: "2026-08-06T16:56:35.799Z"
locale: en
meta:
description: "Niche score 45/100 · $1.7M/yr market · 967K searches/yr · $13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $1.7M/yr market · 967K searches/yr · $13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Terbinafine — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **terbinafine**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 89Growth 24Conversion 95Competition 0Returns 100Price range 36Avg price 64Brand share 0Review moat 21Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.7M**
$1.7M/yr · 967K searches
**Avg price**
**Good****$13.72**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$10.40–$17.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,163.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, terbinafine is a $1.7M/yr Amazon United States market (967K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **terbinafine market data**
- **Units sold / yr**
- **100K–125K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- TARO61% - Curist21% - Lamisil14% - Lotrimin4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
40K30KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/terbinafine/trend)
## **Top terbinafine search terms**
- **terbinafine**451K/yr+3.5%10.4% conv. - **terbinafine cream antifungal extra strength**151K/yr-4.0%15.9% conv. - **terbinafine cream**85K/yr+6.9%12.5% conv. - **terbinafina**59K/yr-24.7%2.6% conv. - **terbinafina crema para hongos**58K/yr-36.2%3.9% conv. - **terbinafine hydrochloride**21K/yr+19.9%11.0% conv. - **terbinafina 8%**6K/yr+557.8%0.2% conv. - **terbinafina para hongos**17K/yr-40.1%1.4% conv. - **terbinafine 1% cream**11K/yr+50.3%17.3% conv. - **terminafina para hongos en crema**16K/yr-14.6%2.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/terbinafine/search-terms)
## **Top terbinafine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$332K40%$665K60%$997K80%$1.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TARO Terbinafine Hydrochloride antifungal Cream 1% - Athletes Foot Cream Extra Strength relieves itching & Burning Cures Most Athletes Foot Jock Itch & Ringworm**TARO**$12.14**4.6★10,332 rev](https://www.amazon.com/dp/B004P53HI8) [2**Curist Terbinafine Cream Antifungal 1oz (30g) Foot Fungus Treatment 1% - Anti Fungal Foot Care Ring Worm & Jock Itch Treatment - Athletes Foot Cream Terbinafine Hydrochloride**Curist**$10.40**4.7★444 rev](https://www.amazon.com/dp/B0FJV9N34B) [3**Lamisil Athletes Foot Cream 1 Week Treatment Prescription Strength Terbinafine Hydrochloride Fast Symptom Relief Cures Most Athletes Foot 30 g (1 oz) - 1 pk**Lamisil**$14.80**4.6★3,776 rev](https://www.amazon.com/dp/B0114LO6W6) [4**Lotrimin Ultra 1 Week Athletes Foot Treatment Prescription Strength Butenafine Hydrochloride 1% Cures Most Athletes Foot Between Toes Cream 1.1 Oz**Lotrimin**$17.56**4.6★30,102 rev](https://www.amazon.com/dp/B00O302HNQ)
### **Newest**
by launch date
[**Curist Terbinafine Cream Antifungal 1oz (30g) Foot Fungus Treatment 1% - Anti Fungal Foot Care Ring Worm & Jock Itch Treatment - Athletes Foot Cream Terbinafine Hydrochloride**Curist**$10.40**444 rev11mo ago](https://www.amazon.com/dp/B0FJV9N34B) [**Lamisil Athletes Foot Cream 1 Week Treatment Prescription Strength Terbinafine Hydrochloride Fast Symptom Relief Cures Most Athletes Foot 30 g (1 oz) - 1 pk**Lamisil**$14.80**3,776 rev11y ago](https://www.amazon.com/dp/B0114LO6W6) [**Lotrimin Ultra 1 Week Athletes Foot Treatment Prescription Strength Butenafine Hydrochloride 1% Cures Most Athletes Foot Between Toes Cream 1.1 Oz**Lotrimin**$17.56**30,102 rev11y ago](https://www.amazon.com/dp/B00O302HNQ) [**TARO Terbinafine Hydrochloride antifungal Cream 1% - Athletes Foot Cream Extra Strength relieves itching & Burning Cures Most Athletes Foot Jock Itch & Ringworm**TARO**$12.14**10,332 rev15y ago](https://www.amazon.com/dp/B004P53HI8)
### **Trending**
90-day click momentum
[**Curist Terbinafine Cream Antifungal 1oz (30g) Foot Fungus Treatment 1% - Anti Fungal Foot Care Ring Worm & Jock Itch Treatment - Athletes Foot Cream Terbinafine Hydrochloride**Curist**$10.40**4.7★**▲ 29%**](https://www.amazon.com/dp/B0FJV9N34B) [**Lotrimin Ultra 1 Week Athletes Foot Treatment Prescription Strength Butenafine Hydrochloride 1% Cures Most Athletes Foot Between Toes Cream 1.1 Oz**Lotrimin**$17.56**4.6★**▲ 19%**](https://www.amazon.com/dp/B00O302HNQ) [**TARO Terbinafine Hydrochloride antifungal Cream 1% - Athletes Foot Cream Extra Strength relieves itching & Burning Cures Most Athletes Foot Jock Itch & Ringworm**TARO**$12.14**4.6★**— 6%**](https://www.amazon.com/dp/B004P53HI8) [**Lamisil Athletes Foot Cream 1 Week Treatment Prescription Strength Terbinafine Hydrochloride Fast Symptom Relief Cures Most Athletes Foot 30 g (1 oz) - 1 pk**Lamisil**$14.80**4.6★**— 9%**](https://www.amazon.com/dp/B0114LO6W6)
## **What buyers say about terbinafine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**31%
*“Works well”*
**Quality-Overall**12%
*“Excellent product”*
**Advertised Vs Actual Product**9%
*“Performs as expected”*
**Value For Money**8%
*“Well worth it”*
**Itch Relief**7%
*“Itch be gone”*
**Allergies**4%
*“Gets rid of skin rash”*
**Smell**3%
*“The scent is normal”*
**Ease Of Use**3%
*“easy to use”*
**Strength**3%
*“Effective”*
**Ease Of Application**2%
*“It is easy to you - the application is easy - there is no scent - you can leave this product on all day for the duration”*
### **What buyers complain about **
**Functionality-Overall**30%
*“Did not work”*
**Allergies**15%
*“itchy gave this a try”*
**Smell**4%
*“doesn't have a strong smell”*
**Ingredients-Overall**3%
*“No one else thinks its sketchy that this item only says one ingredient which is 1% of the product”*
**Value For Money**3%
*“cheaper here”*
**Ease Of Use**3%
*“impossible to align”*
**Strength**3%
*“Lotramin or other stuff is too weak I feel”*
**Sensitivity-Overall**2%
*“my sensitive skin”*
**Pain Relief-Overall**2%
*“they're the worst on my feet”*
**Moist/Dry**2%
*“Thick cream takes a while to dry down”*
## **Common questions**
- **Is terbinafine profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the terbinafine niche?**
- 4 brands and 68 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in terbinafine?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.0%.
- **When does demand for terbinafine peak?**
- Demand peaks in May–Jun; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the terbinafine niche?**
- Listings span $10.40–$17.56; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 11,164 reviews — the moat a new listing must climb.
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