---
title: "Tena Wipes — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tena-wipes"
last_updated: "2026-08-11T00:56:20.609Z"
locale: en
meta:
description: "Niche score 42/100 · $78K/yr market · 16K searches/yr · $27.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $78K/yr market · 16K searches/yr · $27.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tena Wipes — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **tena wipes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 23Conversion 99Competition 7Returns 98Price range 83Avg price 95Brand share 0Review moat 76Quality gap 20
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.35–$72.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****485.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$78K**
$78K/yr · 16K searches
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tena wipes is a $78K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tena wipes market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$83K–$110K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- TENA93% - TENA UltraFlush7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
400300Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/tena-wipes/trend)
## **Top tena wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$23K45%$35K60%$47K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TENA Proskin Adult Wipes for Incontinence Unisex 288 ct**TENA**$31.02**4.7★927 rev](https://www.amazon.com/dp/B09LRDD8ZL) [2**Tena ProSkin Ultra Personal Cleansing Wipe 7-9/10 x 12.5 65720 3 Pack 144 Wipes**TENA**$23.52**4.8★862 rev](https://www.amazon.com/dp/B07TXRLF6S) [3**TENA Proskin Adult Wipes for Incontinence Unisex 48 ct**TENA**$5.35**4.7★927 rev](https://www.amazon.com/dp/B015W3DJPM) [4**TENA ProSkin Classic Personal Cleansing Wipe 7-9/10 x 12.5 65724 12 Pack 576 Wipes**TENA**$43.71**4.5★101 rev](https://www.amazon.com/dp/B00SWW27C2) [5**Tena ProSkin Ultra Personal Cleansing Wipe 7-9/10 x 12.5 65720 2 Pack 96 Wipes**TENA**$18.80**4.8★862 rev](https://www.amazon.com/dp/B074G1N8M1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TENA Proskin Adult Wipes for Incontinence Unisex 288 ct**TENA**$31.02**927 rev4y ago](https://www.amazon.com/dp/B09LRDD8ZL) [**TENA Scented Aloe/Vitamin E/Chamomile Cleansing Wipes 96 ct**TENA**$11.63**113 rev6y ago](https://www.amazon.com/dp/B08DDDJ9ZP) [**Tena Ultra Flush Personal Wipe Soft Pack Aloe/Vitamin E/Chamomile Scented 48 Count 65726 - Case of 576**TENA UltraFlush**$72.16**51 rev6y ago](https://www.amazon.com/dp/B07WZPQTXC) [**TENA UltraFlush Washcloth**TENA UltraFlush**$14.29**44 rev6y ago](https://www.amazon.com/dp/B07X3V55RQ) [**Tena ProSkin Ultra Personal Cleansing Wipe 7-9/10 x 12.5 65720 3 Pack 144 Wipes**TENA**$23.52**862 rev7y ago](https://www.amazon.com/dp/B07TXRLF6S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TENA Proskin Adult Wipes for Incontinence Unisex 48 ct**TENA**$5.35**4.7★**▲ 44%**](https://www.amazon.com/dp/B015W3DJPM) [**Tena Ultra Flush Personal Wipe Soft Pack Aloe/Vitamin E/Chamomile Scented 48 Count 65726 - Case of 576**TENA UltraFlush**$72.16**4.6★**— 7%**](https://www.amazon.com/dp/B07WZPQTXC) [**TENA Proskin Adult Wipes for Incontinence Unisex 288 ct**TENA**$31.02**4.7★**— 5%**](https://www.amazon.com/dp/B09LRDD8ZL) [**Tena ProSkin Ultra Personal Cleansing Wipe 7-9/10 x 12.5 65720 3 Pack 144 Wipes**TENA**$23.52**4.8★**— 4%**](https://www.amazon.com/dp/B07TXRLF6S) [**Tena ProSkin Ultra Personal Cleansing Wipe 7-9/10 x 12.5 65720 2 Pack 96 Wipes**TENA**$18.80**4.8★**— 6%**](https://www.amazon.com/dp/B074G1N8M1)
**~~View all trending →~~**
## **What buyers say about tena wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**19%
*“Easy to just get one wipe out”*
**Size-Overall**16%
*“Good size”*
**Smell**12%
*“Cleans thoroughly without a perfumey smell”*
**Quality-Overall**8%
*“As described and excellent quality”*
**Soft Feel**7%
*“Gentle on the skin”*
**Moist/Dry**7%
*“Large enough and lasting moisture”*
**Cleansing**7%
*“Cleans well”*
**Thickness**5%
*“thick”*
**Advertised Vs Actual Product**4%
*“As expected”*
**Value For Money**3%
*“Good deal”*
### **What buyers complain about **
**Size-Overall**13%
*“They are large”*
**Allergies**8%
*“allergy season is the worst”*
**Skin Health**8%
*“I passed the date to return otherwise I would return I gave it several chance cause every time it gave me skin issue in the area”*
**Contamination**8%
*“The batch I got was contaminated with something”*
**Sensitivity-Overall**8%
*“Nothing I love them shin sensitivity and value”*
**Smell**4%
*“Honestly tho, I wish these body wipes had NICE scented options, like, if they collaborated with fragrance houses or skin/body care companies”*
**Thickness**4%
*“thin—maybe too thin for some uses”*
### **Top return reasons **
**Smell**28%
**Advertised Vs Actual Product**25%
**Size-Overall**22%
**Charging**6%
**Moist/Dry**6%
**Dispensing Mechanism**6%
**Ease Of Cleaning**3%
**Maintenance And Repair**3%
## **Common questions**
- **Is tena wipes profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 8 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the tena wipes niche?**
- 2 brands and 28 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tena wipes?**
- Top complaints mined from reviews: Size-Overall, Allergies, Skin Health. The return rate is 0.3%.
- **When does demand for tena wipes peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the tena wipes niche?**
- Listings span $5.35–$72.16; the average listing price is $27.56 (sweet spot $15–$100). The average incumbent carries 486 reviews — the moat a new listing must climb.
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