---
title: "Teal Napkins — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/teal-napkins"
last_updated: "2026-08-11T02:42:57.901Z"
locale: en
meta:
description: "Niche score 50/100 · $42K/yr market · 78K searches/yr · $16.00 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $42K/yr market · 78K searches/yr · $16.00 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Teal Napkins — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **teal napkins**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($42K/yr) keeps it on the watch list.
Market size 11Growth 42Conversion 42Competition 89Returns 24Price range 75Avg price 78Brand share 95Review moat 43Quality gap 33
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.98–$42.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,160.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$42K**
$42K/yr · 78K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, teal napkins is a $42K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **teal napkins market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#411**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**54 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**39%**
Top 20: 79%
**Top-5 click share**
**26%**
Top 20: 60%
**Open market**
**56%**
- Party Solids11% - Generic9% - Stxy's8% - ESKAY PRODUCTS5% - Perfect Stix5% - JAM Paper5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.
2K2KBlack Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/teal-napkins/trend)
## **Top teal napkins search terms**
- **teal napkins**31K/yr+21.2%3.8% conv. - **turquoise napkins**12K/yr+29.2%3.0% conv. - **teal cloth napkins**9K/yr-14.6%2.0% conv. - **teal paper napkins**6K/yr+19.6%3.5% conv. - **teal napkins cloth**7K/yr-20.7%2.3% conv. - **teal cocktail napkins**4K/yr+49.2%6.4% conv. - **aqua napkins**4K/yr+10.9%2.5% conv. - **teal napkins disposable**4K/yr+1.8%4.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/teal-napkins/search-terms)
## **Top teal napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8424%$2K6%$3K8%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Teal Dinner Napkins | 2-Ply | 15 x 17 | 100/pack**Generic**$16.22**4.4★37 rev](https://www.amazon.com/dp/B0FML7WZ75) [2**Perfect Stix- 2ply Turquoise Beverage Napkins -5 x 5-Pack of 100ct**Perfect Stix**$8.82**4.7★20 rev](https://www.amazon.com/dp/B0DX7GFFPN) [3**JAM PAPER Small Beverage Napkins - 5 x 5 - Sea Blue/Electric Blue - 50/Pack**JAM Paper**$6.84**4.6★3,339 rev](https://www.amazon.com/dp/B00LV586HC) [4**Party Solids Turquoise Napkins Disposable Everyday 50 Pcs 2 Ply Turquoise Cocktail Napkins Paper Everyday For Parties & Party Supplies**Party Solids**$8.43**4.6★799 rev](https://www.amazon.com/dp/B07TH9LQNT) [5**Stxys 3ply Teal Napkins Disposable with (Non-Toxic Ink) Beverage Turquoise napkins Aqua Blue Paper Cocktail Napkin set (60ct) 5 x 5**Stxy's**$11.47**4.3★21 rev](https://www.amazon.com/dp/B0FCWK1JQW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DeZerlor 20 Pack Teal Green Cheesecloth Napkins Summer Cloth Napkins Set of 20 Dinner Napkins Bulk 21x21 Inches for Wedding Bridal Shower Baby Shower Parties**DeZerlor**$16.72**1,246 rev4mo ago](https://www.amazon.com/dp/B0GLMP8ZGK) [**Stxys Striped Teal Napkins (Non-Toxic Ink) Turquoise Aqua Paper Cocktail Napkins Teal and White Disposable Napkin set (50ct) 5 x 5**Stxy's**$10.32**1 rev8mo ago](https://www.amazon.com/dp/B0G2TZDGXP) [**Party Solids Turquoise Paper Napkins Disposable Everyday 200 Pcs 2 Ply Turquoise Cocktail Napkins Paper Everyday For Parties & Party Supplies**Party Solids**$17.46**89 rev9mo ago](https://www.amazon.com/dp/B0FX3D19ZZ) [**FOLINS&HOME Teal Heavy Duty Cloth Napkins Set of 4 - Decorative 17x17 Inch Polyester Napkins with Hemmed Edges 210GSM Washable & Reusable for Dinner Wedding Party Banquet & Everyday Use**FOLINS&HOME**$7.76**342 rev10mo ago](https://www.amazon.com/dp/B0FGJT5768) [**Teal Dinner Napkins | 2-Ply | 15 x 17 | 100/pack**Generic**$16.22**37 rev11mo ago](https://www.amazon.com/dp/B0FML7WZ75)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMERICAN HOMESTEAD Cocktail Napkins - Premium 4.75x4.75 Disposable Linen-Like Beverage Napkins - Bulk Square Party Bar Serviettes for Weddings Parties Events and Daily Use - 100 Count - Sea Blue**AH AMERICAN HOMESTEAD**$18.20**4.7★**▲ 258%**](https://www.amazon.com/dp/B0CGSQVP77) [**DeZerlor 20 Pack Teal Green Cheesecloth Napkins Summer Cloth Napkins Set of 20 Dinner Napkins Bulk 21x21 Inches for Wedding Bridal Shower Baby Shower Parties**DeZerlor**$16.72**4.6★**▲ 231%**](https://www.amazon.com/dp/B0GLMP8ZGK) [**Stxys Striped Teal Napkins (Non-Toxic Ink) Turquoise Aqua Paper Cocktail Napkins Teal and White Disposable Napkin set (50ct) 5 x 5**Stxy's**$10.32**5.0★**▲ 160%**](https://www.amazon.com/dp/B0G2TZDGXP) [**Surprisist Mint Blue Cocktail Napkins 5 * 5inch Disposable Beverage Napkin Paper for Cocktail Wedding Dinner Birthday Party Dessert Wine Paper Napkins 120 Count**Surprisist**$9.85**4.4★**▲ 119%**](https://www.amazon.com/dp/B0CNK7RLL7) [![Utopia Kitchen Teal Cloth Napkins [12 Pack 18x18 Inch] Absorbent Cotton Blend Washable and Reusable for Dinner Restaurant Lunch Wedding and Hotel](https://m.media-amazon.com/images/I/41xk+zImfWL.jpg)**Utopia Kitchen Teal Cloth Napkins \[12 Pack 18x18 Inch\] Absorbent Cotton Blend Washable and Reusable for Dinner Restaurant Lunch Wedding and Hotel**Utopia Kitchen**$15.02**4.6★**▲ 107%**](https://www.amazon.com/dp/B0B3R7VSWB)
**~~View all trending →~~**
## **What buyers say about teal napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“the color is beautiful”*
**Quality-Overall**24%
*“Good quality”*
**Value For Money**8%
*“These are cost-effective and beautiful”*
**Soft Feel**5%
*“Nice and soft too”*
**Design-Overall**4%
*“Beautiful decor add”*
**Upholstery/Fabric Quality**3%
*“Good fabric and perfect teal blue color”*
**Size-Overall**3%
*“The size is great”*
**Shape/Style**3%
*“Elegant”*
**Thickness**2%
*“a good thickness”*
**Durability**2%
*“They are the perfect durability and weight”*
### **What buyers complain about **
**Color**21%
*“Incorrect color”*
**Size-Overall**14%
*“Small”*
**Thickness**9%
*“Could be thicker”*
**Advertised Vs Actual Product**9%
*“not as described”*
**Stain Resistance**6%
*“food stains remain”*
**Material Quality**6%
*“The cloth is not cotton”*
**Smell**6%
*“Horrible smell”*
**Quality-Overall**3%
*“I am very disappointed with the quality of your product”*
**Color Fading/Discoloration**3%
*“the color bleeds if they get wet”*
**Shape/Style**2%
*“NOT SQUARE”*
### **Top return reasons **
**Color**67%
**Size-Overall**9%
**Material Quality**6%
**Display Colors**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**2%
**Value For Money**2%
**Thin**1%
**Weight Light**1%
**Brightness/Shine/Glow**0%
## **Common questions**
- **Is teal napkins profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 77 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the teal napkins niche?**
- 54 brands and 64 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in teal napkins?**
- Top complaints mined from reviews: Color, Size-Overall, Thickness. The return rate is 5.3% — above our launch gate.
- **When does demand for teal napkins peak?**
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the teal napkins niche?**
- Listings span $5.98–$42.15; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 2,161 reviews — the moat a new listing must climb.
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