---
title: "Tattoo Vaseline — $9.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tattoo-vaseline"
last_updated: "2026-08-11T03:59:34.055Z"
locale: en
meta:
description: "Niche score 46/100 · $9.7M/yr market · 7.3M searches/yr · $9.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $9.7M/yr market · 7.3M searches/yr · $9.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tattoo Vaseline — $9.7M/yr Amazon US Niche (2026) - Flapen"
---
# **tattoo vaseline**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 15Conversion 97Competition 19Returns 97Price range 34Avg price 26Brand share 0Review moat 23Quality gap 19
**Market size**
**Incredible****$9.7M**
$9.7M/yr · 7.3M searches
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$3.43–$20.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.13**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,294.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tattoo vaseline is a $9.7M/yr Amazon United States market (7.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Dec. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tattoo vaseline market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 50,000–60,000/product
- **Revenue / yr**
- **$7.3M–$9.1M**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Vaseline78% - Amazon Basics22%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
200K150KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 49.4×
[**Open Trend **](https://flapen.com/research/us/health-household/tattoo-vaseline/trend)
## **Top tattoo vaseline search terms**
- **vaseline**5.1M/yr-18.8%11.3% conv. - **vaseline petroleum jelly**1.0M/yr-30.2%14.8% conv. - **petroleum jelly**578K/yr-10.9%11.1% conv. - **vaselina**113K/yr-0.6%3.8% conv. - **vasoline**79K/yr-8.5%16.0% conv. - **vasaline**68K/yr-10.6%13.1% conv. - **vaseline petroleum jelly original**109K/yr-59.3%16.3% conv. - **vaseline healing jelly**36K/yr-14.3%7.7% conv. - **vaselina natural**22K/yr-8.4%6.1% conv. - **vasline**28K/yr-8.0%7.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/tattoo-vaseline/search-terms)
## **Top tattoo vaseline products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$971K20%$1.9M30%$2.9M40%$3.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Jelly Original 13 Oz Jar**Vaseline**$5.29**4.8★2,151 rev](https://www.amazon.com/dp/B000052XQO) [2**Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Chapped Lips and Irritated Skin Unscented 3.75 oz 1-Pack (Previously Solimo)**Amazon Basics**$3.43**4.7★10,953 rev](https://www.amazon.com/dp/B09HHBYQXY) [3**Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz**Vaseline**$13.79**4.8★20,158 rev](https://www.amazon.com/dp/B001ECQ4L2) [4**Vaseline Cocoa Butter Healing Jelly Variety Pack 2 Sizes (7.5 Oz & 1.75 Oz) Rich Moisturizing Ointment Protectant & Moisturizer for Dry Skin**Vaseline**$10.06**4.8★4,982 rev](https://www.amazon.com/dp/B0756HP1D6) [5**Vaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz**Vaseline**$5.16**4.8★20,158 rev](https://www.amazon.com/dp/B007E62538)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.15**259 rev6mo ago](https://www.amazon.com/dp/B0FWKW898Q) [**Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz**Vaseline**$13.79**20,158 rev7mo ago](https://www.amazon.com/dp/B001ECQ4L2) [**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**2,533 rev11mo ago](https://www.amazon.com/dp/B0FD8VWSNJ) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**2,661 rev12mo ago](https://www.amazon.com/dp/B0FD8W456T) [**Amazon Basics Petroleum Jelly Skin Protectant and Moisturizer for Dry Cracked Skin Chapped Lips Minor Cuts Unscented 7.5 oz 1-Pack (Previously Solimo)**Amazon Basics**$3.95**10,953 rev2y ago](https://www.amazon.com/dp/B09HHH2Z9Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Jelly Original 13 Oz Jar**Vaseline**$5.29**4.8★**▲ 231%**](https://www.amazon.com/dp/B000052XQO) [**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.15**4.6★**▲ 207%**](https://www.amazon.com/dp/B0FWKW898Q) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**4.5★**▲ 88%**](https://www.amazon.com/dp/B0FD8W456T) [**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**4.5★**▲ 18%**](https://www.amazon.com/dp/B0FD8VWSNJ) [**Vaseline Petroleum Jelly Travel-Size 2-Pack Hypoallergenic Skin Protectant Unscented Healing Ointment for Beauty & Personal Care 1.75 Oz Ea**Vaseline**$8.45**4.6★**▼ 15%**](https://www.amazon.com/dp/B01M1V84CY)
**~~View all trending →~~**
## **What buyers say about tattoo vaseline**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“Smells absolutely divine”*
**Brightness/Shine/Glow**12%
*“Nice shimmer,”*
**Moist/Dry**10%
*“Good moisturizing”*
**Quality-Overall**10%
*“The quality is consistent”*
**Value For Money**8%
*“Excellent value”*
**Advertised Vs Actual Product**5%
*“Exactly what I ordered”*
**Suitability Combination Skin**5%
*“works great on sensitive skin”*
**Soft Feel**5%
*“Goes on smoothly”*
**Suitability Dry Skin**4%
*“Good for dry skin”*
**Size-Overall**4%
*“Good size”*
### **What buyers complain about **
**Size-Overall**10%
*“Very tiny container”*
**Oily/Greasy**9%
*“too greasy”*
**Smell**8%
*“weird smell or scent”*
**Product Condition**5%
*“Received used item”*
**Allergies**4%
*“Allergic reaction”*
**Brightness/Shine/Glow**4%
*“Less of a shine”*
**Leak-Proof**4%
*“it will leak”*
**Ease Of Use**3%
*“A bit hard to squeeze”*
**Thickness**3%
*“Too thick to squeeze”*
**Moist/Dry**3%
*“not moisturizing”*
### **Top return reasons **
**Size-Overall**35%
**Leak-Proof**13%
**Product Condition**10%
**Oily/Greasy**9%
**Advertised Vs Actual Product**7%
**Smell**7%
**Value For Money**3%
**Adhesion/Stickiness**2%
**Brightness/Shine/Glow**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is tattoo vaseline profitable to sell on Amazon United States?**
- The niche generates $9.7M/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tattoo vaseline niche?**
- 2 brands and 69 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tattoo vaseline?**
- Top complaints mined from reviews: Size-Overall, Oily/Greasy, Smell. The return rate is 0.5%.
- **When does demand for tattoo vaseline peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Dec; the busiest month runs 49.4× the quietest.
- **What does it cost to enter the tattoo vaseline niche?**
- Listings span $3.43–$20.86; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 8,295 reviews — the moat a new listing must climb.
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