---
title: "Tartar Control Toothpaste — $285K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tartar-control-toothpaste"
last_updated: "2026-08-10T21:48:34.879Z"
locale: en
meta:
description: "Niche score 55/100 · $285K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $285K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tartar Control Toothpaste — $285K/yr Amazon US Niche (2026) - Flapen"
---
# **tartar control toothpaste**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 50Growth 51Conversion 85Competition 36Returns 98Price range 55Avg price 69Brand share 6Review moat 43Quality gap 68
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.29–$27.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+21.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$285K**
$285K/yr · 212K searches
**Review moat**
**Okay****2,196.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tartar control toothpaste is a $285K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tartar control toothpaste market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$356K–$427K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#498**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **45%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**129**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**1%**
- Crest67% - TARTAREND20% - LIVFRESH8% - Colgate2% - Periogen2% - IZKUT1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jul · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/us/health-household/tartar-control-toothpaste/trend)
## **Top tartar control toothpaste search terms**
- **crest tartar control toothpaste**34K/yr+28.7%5.3% conv. - **tartar control toothpaste**32K/yr+21.6%6.2% conv. - **crest baking soda and peroxide whitening toothpaste fresh mint**24K/yr+3.9%21.7% conv. - **crest tartar protection regular paste**14K/yr+43.2%3.4% conv. - **crest tarter control toothpaste**10K/yr+37.8%5.1% conv. - **tartarend toothpaste**11K/yr+26.0%7.6% conv. - **tarter control toothpaste**11K/yr+17.6%7.6% conv. - **tartar toothpaste**11K/yr+16.9%5.4% conv. - **tartarend**8K/yr+34.5%8.0% conv. - **tartar end toothpaste**10K/yr+18.8%6.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/tartar-control-toothpaste/search-terms)
## **Top tartar control toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$28K15%$43K20%$57K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TartarEnd Toothpaste for Tartar Removal - Tartar Control Toothpaste to Remove Tartar and Plaque from Teeth at Home and Prevent Tartar and Plaque Buildup - 3.4 oz Tube 1-Pack (Minty Wintergreen)**TARTAREND**$27.89**4.0★472 rev](https://www.amazon.com/dp/B0CCQ3WNZT) [2**Baking Soda & Peroxide Whitening Toothpaste Fresh Mint 5.7 oz Pack of 2**Crest**$6.10**4.7★2,818 rev](https://www.amazon.com/dp/B0C5NT72GS) [3**Crest Tartar Protection & Anticavity Toothpaste with Fluoride Regular Paste 2.4oz (Pack of 3)**Crest**$8.65**4.6★490 rev](https://www.amazon.com/dp/B0BKF9F9H1) [4**Crest Tartar Control Toothpaste 4 Count**Crest**$21.86**4.3★14 rev](https://www.amazon.com/dp/B07DQ3D6BP) [5**Crest Tartar Protection Whitening Cool Mint Flavor Toothpaste 8.2 Oz (Pack of 4)**Crest**$20.15**4.6★1,738 rev](https://www.amazon.com/dp/B003F8A2BQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plaque & Tartar Remover Toothpaste for Teeth: Removes Plaque & Controls Tartar Build-up - Long-Lasting Fresh Breath Deep Cleansing & Gum-Friendly Formula Wintergreen**IZKUT**$19.95**824 rev2mo ago](https://www.amazon.com/dp/B0GXQ8T2B8) [**TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack**TheraBreath**$11.71**1,702 rev12mo ago](https://www.amazon.com/dp/B0FFVFJBCZ) [**Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 2.6 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum and Enamel Protection Plaque Control**Crest**$4.91**3,186 rev2y ago](https://www.amazon.com/dp/B0CMWFWH7N) [**TartarEnd Toothpaste for Tartar Removal - Tartar Control Toothpaste to Remove Tartar and Plaque from Teeth at Home and Prevent Tartar and Plaque Buildup - 3.4 oz Tube 1-Pack (Minty Wintergreen)**TARTAREND**$27.89**472 rev2y ago](https://www.amazon.com/dp/B0CCQ3WNZT) [**Baking Soda & Peroxide Whitening Toothpaste Fresh Mint 5.7 oz Pack of 2**Crest**$6.10**2,818 rev3y ago](https://www.amazon.com/dp/B0C5NT72GS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plaque & Tartar Remover Toothpaste for Teeth: Removes Plaque & Controls Tartar Build-up - Long-Lasting Fresh Breath Deep Cleansing & Gum-Friendly Formula Wintergreen**IZKUT**$19.95**4.1★**▲ 254%**](https://www.amazon.com/dp/B0GXQ8T2B8) [**TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack**TheraBreath**$11.71**4.6★**▲ 148%**](https://www.amazon.com/dp/B0FFVFJBCZ) [**Crest Tartar Control Toothpaste 4 Count**Crest**$21.86**4.3★**▲ 122%**](https://www.amazon.com/dp/B07DQ3D6BP) [**Crest Fluoride Anticavity Toothpaste Prevents Cavities Before They Start Regular Paste 8.2 Ounce (Pack of 5)**Crest**$17.65**4.7★**▲ 81%**](https://www.amazon.com/dp/B082VHXPQJ) [**Crest Cavity & Tartar Protection Toothpaste Whitening Baking Soda & Peroxide 5.7 Ounce (Pack of 2)**Crest**$4.29**4.6★**▲ 71%**](https://www.amazon.com/dp/B07XY8TB5F)
**~~View all trending →~~**
## **What buyers say about tartar control toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**16%
*“whitening my teeth”*
**Quality-Overall**13%
*“No complaints”*
**Value For Money**11%
*“Excellent value”*
**Cleansing**10%
*“Good clean feeling”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Breathability**7%
*“It makes my breath so fresh”*
**Tooth Sensitivity**6%
*“It is great for my sensitive teeth”*
**Efficiency**5%
*“Does the job well”*
**Size-Overall**2%
*“Good size”*
**Ease Of Cleaning**2%
*“Great clean”*
### **What buyers complain about **
**Value For Money**27%
*“It is expensive”*
**Functionality-Overall**10%
*“Didn't work for me”*
**Size-Overall**9%
*“tube smaller than expected”*
**Advertised Vs Actual Product**8%
*“Not as advertised”*
**Ease Of Cleaning**3%
*“I don't get that clean”*
**Allergies**3%
*“it said due the peroxide it could cause irritation”*
**Breathability**3%
*“Doesnt help with breath”*
**Quality-Overall**2%
*“I understand that quality products cost more because they're more expensive to produce”*
**Sensitivity-Overall**2%
*“the inside of my lips feel like a chemicals burn”*
**Texture/Consistency-Overall**2%
*“I didnt like the texture of the product”*
### **Top return reasons **
**Advertised Vs Actual Product**31%
**Size-Overall**13%
**Functionality-Overall**12%
**Value For Money**9%
**Ingredients-Overall**5%
**Leak-Proof**5%
**Product Condition**3%
**Defective Material/Parts**3%
**Dilute/Watery**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is tartar control toothpaste profitable to sell on Amazon United States?**
- The niche generates $285K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the tartar control toothpaste niche?**
- 7 brands and 129 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in tartar control toothpaste?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.4%.
- **When does demand for tartar control toothpaste peak?**
- Demand peaks in Apr–Jul; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the tartar control toothpaste niche?**
- Listings span $4.29–$27.89; the average listing price is $14.22 (sweet spot $15–$100). The average incumbent carries 2,197 reviews — the moat a new listing must climb.
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