---
title: "Reviews — tampons - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tampons/reviews"
last_updated: "2026-07-21T10:20:26.644Z"
locale: en
meta:
  description: "tampons clears our launch bar: a $66.1M/yr market growing +23.2% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:description": "tampons clears our launch bar: a $66.1M/yr market growing +23.2% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:title": "Reviews — tampons - Flapen"
---

# **tampons**

**Launch it**

A $66.1M/yr market growing +23.2% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 52Conversion 100Competition 91Returns 99Price range 58Avg price 65Brand share 23Review moat 21Quality gap 20

**Market size**

**Incredible****$66.1M**

$66.1M/yr · 24.8M searches

**Conversion**

**Incredible****19.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Avg price**

**Good****$13.74**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.64–$29.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+23.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****11,333.29**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality