---
title: "Tampons Super Plus — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/tampons-super-plus"
last_updated: "2026-08-10T21:25:37.436Z"
locale: en
meta:
description: "Niche score 47/100 · $1.1M/yr market · 359K searches/yr · $13.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $1.1M/yr market · 359K searches/yr · $13.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tampons Super Plus — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **tampons super plus**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 79Growth 22Conversion 100Competition 19Returns 99Price range 42Avg price 59Brand share 4Review moat 26Quality gap 20
**Conversion**
**Incredible****23.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.1M**
$1.1M/yr · 359K searches
**Avg price**
**Good****$13.09**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.27–$20.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,904.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tampons super plus is a $1.1M/yr Amazon United States market (359K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tampons super plus market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **23.5%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Tampax71% - Playtex16% - Kotex7% - Cora3% - This is L.2% - LOLA1%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -5.8% search growth over the last 90 days.
8K6KPrime Day '25Spike '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/tampons-super-plus/trend)
## **Top tampons super plus search terms**
- **super plus tampons**138K/yr-1.5%22.2% conv. - **tampons super plus**137K/yr-9.2%19.6% conv. - **super plus tampons for women**29K/yr-12.7%23.7% conv. - **tampons super and super plus**10K/yr+46.0%21.1% conv. - **tampons for women super plus**13K/yr-18.6%17.8% conv. - **tampon super plus**9K/yr-12.3%20.5% conv. - **tampons super plus ultra**11K/yr-40.7%12.3% conv. - **super and super plus tampons**7K/yr-0.2%20.3% conv. - **heavy flow tampons**5K/yr+29.5%6.9% conv. - **super plus tampons heavy flow**736/yr+124.6%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/tampons-super-plus/search-terms)
## **Top tampons super plus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$110K20%$221K30%$331K40%$441K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)**Tampax**$20.62**4.9★3,995 rev](https://www.amazon.com/dp/B093LV37NM) [2**Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 50 Count**Tampax**$11.16**4.8★9,398 rev](https://www.amazon.com/dp/B01K9TAWFO) [3**Playtex Sport Tampons Super Plus Absorbency Fragrance-Free - 36ct | Super Plus Tampons for Women Feminine Care Playtex Tampon with 360 Leak Defense**Playtex**$7.80**4.8★2,721 rev](https://www.amazon.com/dp/B004WPJBF4) [4**Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count**Tampax**$8.75**4.8★176 rev](https://www.amazon.com/dp/B0DVMY38RN) [5**U by Kotex Tampons Click Compact Super Plus Absorbency Unscented 45 Count**Kotex**$10.06**4.7★11,592 rev](https://www.amazon.com/dp/B08QL1B9XL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count**This is L.**$13.77**197 rev4mo ago](https://www.amazon.com/dp/B0GFXF98YS) [**Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count**Tampax**$8.75**176 rev1y ago](https://www.amazon.com/dp/B0DVMY38RN) [**Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count**Tampax**$14.38**8,683 rev1y ago](https://www.amazon.com/dp/B0BZZRR2LC) [**LOLA Super Plus Tampons - 32 Count Plastic Applicator - Non-Toxic Leak Protection Tampons for Women - Clean Feminine Care**LOLA**$17.80**1,956 rev2y ago](https://www.amazon.com/dp/B0D5PFLDFS) [**Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)**Tampax**$20.62**3,995 rev5y ago](https://www.amazon.com/dp/B093LV37NM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count**This is L.**$13.77**4.8★**▲ 235%**](https://www.amazon.com/dp/B0GFXF98YS) [**Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count**Tampax**$8.75**4.8★**▲ 71%**](https://www.amazon.com/dp/B0DVMY38RN) [**Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)**Tampax**$20.62**4.9★**▲ 12%**](https://www.amazon.com/dp/B093LV37NM) [**Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count**Tampax**$14.38**4.8★**▲ 11%**](https://www.amazon.com/dp/B0BZZRR2LC) [**Tampax Pearl Tampons Trio Pack Super/Super Plus/Ultra Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 34 Count**Tampax**$8.85**4.8★**— 2%**](https://www.amazon.com/dp/B07NQDNTGL)
**~~View all trending →~~**
## **What buyers say about tampons super plus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“worth the price”*
**Absorbency**10%
*“Great absorbency”*
**Quality-Overall**10%
*“the quality is consistent”*
**Vegan/Organic**10%
*“Organic Cotton”*
**Advertised Vs Actual Product**9%
*“As described”*
**Leak-Proof**7%
*“Never leaked for me”*
**Comfort-Overall**6%
*“They are comfortable”*
**Ease Of Use**6%
*“easy to remove”*
**Ease Of Application**5%
*“Easy application”*
**Size-Overall**5%
*“Fits well”*
### **What buyers complain about **
**Ease Of Use**12%
*“It is much harder to hold”*
**Functionality-Overall**9%
*“Ineffective”*
**Quality-Overall**8%
*“Poor performance”*
**Value For Money**8%
*“All these good things come at a higher cost”*
**Absorbency**8%
*“not absorbent at all”*
**Leak-Proof**5%
*“Leak, poor fit, just bad”*
**Size-Overall**4%
*“poor fit”*
**Grip**3%
*“So there is nothing to grip or help keep your hand/fingers in place”*
**Advertised Vs Actual Product**3%
*“Disingenuous marketing”*
**Comfort-Overall**2%
*“Very uncomfortable”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**13%
**Absorbency**7%
**Functionality-Overall**7%
**Leak-Proof**5%
**Material Quality**5%
**Product Condition**4%
**Value For Money**4%
**Moist/Dry**3%
**Ease Of Use**3%
## **Common questions**
- **Is tampons super plus profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the tampons super plus niche?**
- 6 brands and 85 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in tampons super plus?**
- Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Quality-Overall. The return rate is 0.2%.
- **When does demand for tampons super plus peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the tampons super plus niche?**
- Listings span $7.27–$20.62; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 3,905 reviews — the moat a new listing must climb.
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