---
title: "Trend — swiss navy silicone 16oz - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/swiss-navy-silicone-16oz/trend"
last_updated: "2026-08-10T22:27:00.279Z"
locale: en
meta:
  description: "Niche score 52/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — swiss navy silicone 16oz - Flapen"
---

# **swiss navy silicone 16oz**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 81Growth 27Conversion 82Competition 41Returns 100Price range 40Avg price 95Brand share 2Review moat 21Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$44.39**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.2M**

$1.2M/yr · 306K searches

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$9.00–$220.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,971.94**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Trend