---
title: "Trend — swiffer - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/swiffer/trend"
last_updated: "2026-08-10T22:51:38.496Z"
locale: en
meta:
  description: "Niche score 55/100 · $13.3M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $13.3M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — swiffer - Flapen"
---

# **swiffer**

**Worth a look**

Shows a $13.3M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 100Growth 29Conversion 93Competition 28Returns 96Price range 68Avg price 82Brand share 11Review moat 13Quality gap 35

**Market size**

**Incredible****$13.3M**

$13.3M/yr · 6.4M searches

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.92**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.70–$30.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****26,764.26**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend