---
title: "Trend — sweater stone - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sweater-stone/trend"
last_updated: "2026-08-11T06:20:28.089Z"
locale: en
meta:
  description: "Niche score 51/100 · $543K/yr market · 420K searches/yr · $14.18 avg price. Soft demand (-68.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $543K/yr market · 420K searches/yr · $14.18 avg price. Soft demand (-68.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sweater stone - Flapen"
---

# **sweater stone**

**Worth a look**

Shows sweet-spot pricing room ($6.94–$63.68), but soft demand (-68.7% this quarter) keeps it on the watch list.

Market size 62Growth 0Conversion 83Competition 36Returns 77Price range 84Avg price 68Brand share 43Review moat 22Quality gap 73

**Price range**

**Great****$6.94–$63.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$14.18**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$543K**

$543K/yr · 420K searches

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****9,364.44**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-68.7%**

90-day search growth — must beat 0% to launch

## Trend