---
title: "Trend — supplements - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/supplements/trend"
last_updated: "2026-08-10T23:42:03.202Z"
locale: en
meta:
  description: "Niche score 67/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — supplements - Flapen"
---

# **supplements**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 94Growth 21Conversion 46Competition 96Returns 100Price range 85Avg price 88Brand share 87Review moat 12Quality gap 30

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Market size**

**Great****$1.9M**

$1.9M/yr · 2.6M searches

**Avg price**

**Great****$20.21**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$4.84–$85.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****27,745.66**

avg incumbent reviews — the moat a new listing must climb

## Trend