---
title: "Search terms — supplements for men - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/supplements-for-men/search-terms"
last_updated: "2026-08-11T01:45:19.596Z"
locale: en
meta:
  description: "Niche score 59/100 · $159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — supplements for men - Flapen"
---

# **supplements for men**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 18Conversion 27Competition 87Returns 100Price range 90Avg price 95Brand share 95Review moat 20Quality gap 57

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$30.36**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.83–$93.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$159K**

$159K/yr · 244K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****13,912.88**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms