---
title: "Supplements for Men — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/supplements-for-men"
last_updated: "2026-08-10T21:51:26.764Z"
locale: en
meta:
description: "Niche score 59/100 · $159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Supplements for Men — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **supplements for men**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 18Conversion 27Competition 87Returns 100Price range 90Avg price 95Brand share 95Review moat 20Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$30.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.83–$93.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$159K**
$159K/yr · 244K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****13,912.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, supplements for men is a $159K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Sep. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **supplements for men market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$152K–$182K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**47 **▲rising
**Sellers**
**700**
**Top-5 brand share**
**38%**
Top 20: 81%
**Top-5 click share**
**28%**
Top 20: 65%
**Open market**
**58%**
- Nutricost12% - Prime Labs8% - Animal7% - Optimum Nutrition6% - STRIVLABS5% - TERRA ELMNT5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/supplements-for-men/trend)
## **Top supplements for men search terms**
- **workout supplement for men**72K/yr-23.3%1.9% conv. - **male supplements**32K/yr-0.5%1.8% conv. - **suplementos para gym**46K/yr-36.4%0.5% conv. - **workout supplement**7K/yr+230.9%0.4% conv. - **work out supplements men**13K/yr-21.8%1.8% conv. - **mens vitality**8K/yr+39.0%1.4% conv. - **mens vitality supplement**11K/yr-18.7%1.8% conv. - **mens workout supplements**10K/yr-22.3%2.2% conv. - **male vitality supplement**6K/yr-3.6%1.8% conv. - **workout supplements for men**6K/yr+23.8%1.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/supplements-for-men/search-terms)
## **Top supplements for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$10K8%$13K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prime Labs - Mens Testosterone Booster - Stamina Endurance & Strength Booster - 60 Caplets**Prime Labs**$22.01**4.1★95,207 rev](https://www.amazon.com/dp/B01MQ1JLWY) [2**Nutricost Nitric Oxide Booster 2250mg 180 Capsules - 750mg Per Casule 60 Servings - Gluten Free and Non-GMO**Nutricost**$14.81**4.5★13,719 rev](https://www.amazon.com/dp/B09B4DWNYQ) [3**STRIVLABS Peak Potential 12-in-1 Testosterone Support for Men Fenugreek Ashwagandha & Tongkat Ali Natural Strength Energy & Muscle Builder 90 Capsules**STRIVLABS**$39.70**4.4★638 rev](https://www.amazon.com/dp/B0DQVRW3T6) [4**Kaya Naturals Ultra Testosterone - Mens Testosterone Booster with Tongkat Ali Horny Goat Weed Tribulus - Natural Workout Supplement for Energy Stamina and Strength Booster - 90 Count**Kaya Naturals**$9.83**4.2★2,811 rev](https://www.amazon.com/dp/B0BJ36K5J1) [5**Horny Goat Weed for Men - Extra Strength Male Supplement with Black Maca Root Tongkat Ali Saw Palmetto & Panax Ginseng Extract for Stamina & Energy - 60 Count**Natures Craft**$14.22**3.9★37,808 rev](https://www.amazon.com/dp/B0154O5FYC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ULTRA MALE Premium Testosterone Booster for Men w. 100:1 Shilajit 40:1 Black Maca Ashwagandha 25% Tongkat Ali 10% - Clinical Strength Male Enhancing Testosterone Supplement for Men Health Libido+**TERRA ELMNT**$30.52**184 rev4mo ago](https://www.amazon.com/dp/B0G4564NS5) [**Creatine Monohydrate Gummies Complex 5000 MG for Men & Women with BCAA L-Carnitine Taurine & Vitamin B12 Strength & Energy Support Flavored and Chewable**Blumask Lab**$21.93**232 rev11mo ago](https://www.amazon.com/dp/B0FL8ZWD2B) [**STRIVLABS Peak Potential 12-in-1 Testosterone Support for Men Fenugreek Ashwagandha & Tongkat Ali Natural Strength Energy & Muscle Builder 90 Capsules**STRIVLABS**$39.70**638 rev1y ago](https://www.amazon.com/dp/B0DQVRW3T6) [**Testosterone Booster Gummies Male Enhancing Supplement Add 2 in Enlargement Gummies for Men Male Enhancement Chews Energy Strength Stamina Endurance Performance Natural Blue Berry Chews**Sapir's Nutrition**$23.39**1,872 rev1y ago](https://www.amazon.com/dp/B0D9VMFRM2) [**Uheco 19-in-1 Shilajit Capsules for Men & Women 90 Count**Uheco**$13.13**2,111 rev1y ago](https://www.amazon.com/dp/B0DKGBMNVY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Creatine Monohydrate Gummies Complex 5000 MG for Men & Women with BCAA L-Carnitine Taurine & Vitamin B12 Strength & Energy Support Flavored and Chewable**Blumask Lab**$21.93**4.5★**▲ 254%**](https://www.amazon.com/dp/B0FL8ZWD2B) [**ULTRA MALE Premium Testosterone Booster for Men w. 100:1 Shilajit 40:1 Black Maca Ashwagandha 25% Tongkat Ali 10% - Clinical Strength Male Enhancing Testosterone Supplement for Men Health Libido+**TERRA ELMNT**$30.52**4.3★**▲ 165%**](https://www.amazon.com/dp/B0G4564NS5) [**Testosterone Booster Gummies Male Enhancing Supplement Add 2 in Enlargement Gummies for Men Male Enhancement Chews Energy Strength Stamina Endurance Performance Natural Blue Berry Chews**Sapir's Nutrition**$23.39**4.2★**▲ 152%**](https://www.amazon.com/dp/B0D9VMFRM2) [**STRIVLABS Peak Potential 12-in-1 Testosterone Support for Men Fenugreek Ashwagandha & Tongkat Ali Natural Strength Energy & Muscle Builder 90 Capsules**STRIVLABS**$39.70**4.4★**▲ 147%**](https://www.amazon.com/dp/B0DQVRW3T6) [**Nutricost Testosterone Support Complex (90 Capsules) -1800mg Per Serving**Nutricost**$15.12**4.3★**▲ 129%**](https://www.amazon.com/dp/B01N0ESJQ8)
**~~View all trending →~~**
## **What buyers say about supplements for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Best quality”*
**Energy Level**8%
*“Energy boost”*
**Value For Money**8%
*“Very affordable”*
**Taste-Overall**7%
*“no funky taste”*
**Vitamin**5%
*“Good multi vitamin”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**4%
*“Works well”*
**Ease Of Use**3%
*“Convenient to Use”*
**Nutritional Content**3%
*“Good supplement”*
**Solubility**2%
*“Mixes easily”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Never worked”*
**Taste-Overall**8%
*“Gross taste”*
**Value For Money**7%
*“Price high”*
**Side Effects**5%
*“Gave me heartburn”*
**Quality-Overall**5%
*“Cheap quality”*
**Dosage**4%
*“Low volume per dose”*
**Solubility**4%
*“Didn't dissolve well”*
**Smell**3%
*“Fishy smell”*
**Size-Overall**3%
*“They are huge”*
**Advertised Vs Actual Product**2%
*“False advertising”*
### **Top return reasons **
**Value For Money**17%
**Size-Overall**14%
**Leak-Proof**8%
**Functionality-Overall**8%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Smell**3%
**Material Quality**3%
**Strength**2%
**Taste-Overall**2%
## **Common questions**
- **Is supplements for men profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 68 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the supplements for men niche?**
- 47 brands and 700 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in supplements for men?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for supplements for men peak?**
- Demand peaks in Sep; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the supplements for men niche?**
- Listings span $9.83–$93.49; the average listing price is $30.36 (sweet spot $15–$100). The average incumbent carries 13,913 reviews — the moat a new listing must climb.
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