---
title: "Supersmile — $525K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/supersmile"
last_updated: "2026-08-10T22:24:05.923Z"
locale: en
meta:
description: "Niche score 58/100 · $525K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $525K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Supersmile — $525K/yr Amazon US Niche (2026) - Flapen"
---
# **supersmile**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 27Conversion 89Competition 50Returns 99Price range 83Avg price 95Brand share 0Review moat 34Quality gap 84
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$41.83**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$11.25–$111.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$525K**
$525K/yr · 120K searches
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,057.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, supersmile is a $525K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **supersmile market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$418K–$523K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#561**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**0%**
- Supersmile98% - Boka2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/supersmile/trend)
## **Top supersmile search terms**
- **supersmile**37K/yr+8.8%6.5% conv. - **supersmile whitening toothpaste**36K/yr+1.9%10.1% conv. - **super smile toothpaste whitening**12K/yr+9.0%9.6% conv. - **supersmile toothpaste**15K/yr-4.3%6.4% conv. - **super smile**10K/yr-13.4%8.9% conv. - **supersmile whitening accelerator**5K/yr-21.6%8.3% conv. - **super smile extra whitening toothpaste**5K/yr+10.4%12.4% conv. - **toothpaste supersmile**481/yr-27.9%9.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/supersmile/search-terms)
## **Top supersmile products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$52K20%$105K30%$157K40%$210K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supersmile Original Mint Fluoride-Free Whitening Toothpaste 3.4 oz TSA Approved Travel Size Toothpaste with Calprox Whitens 5.5 Shades in 7 Days RDA 65 Low Abrasion Enamel Safe for Veneers**Supersmile**$24.54**4.2★307 rev](https://www.amazon.com/dp/B0FZ6KPRJZ) [2**Supersmile Original Mint Fluoride-Free Whitening Toothpaste 8 oz Professional Whitening Toothpaste with Calprox Whitens 5.5 Shades in 7 Days RDA 65 Low Abrasion Enamel Safe for Veneers**Supersmile**$35.45**4.2★307 rev](https://www.amazon.com/dp/B0FBRGP2QD) [3**Supersmile Fluoride-Free Whitening System Original Mint Sensitivity-Free**Supersmile**$48.59**4.4★50 rev](https://www.amazon.com/dp/B0FZ6GFWTX) [4**Supersmile Whitening Pre-Rinse Teeth Whitening Mouthwash 16 Fl Oz**Supersmile**$19.38**4.6★1,346 rev](https://www.amazon.com/dp/B001ABYS4C) [5**Supersmile Fluoride-Free Whitening System Original Mint TSA Travel Size**Supersmile**$43.93**4.2★31 rev](https://www.amazon.com/dp/B0GL9JDRP5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Supersmile Fluoride-Free Whitening System Original Mint TSA Travel Size**Supersmile**$43.93**31 rev5mo ago](https://www.amazon.com/dp/B0GL9JDRP5) [**Supersmile Original Mint Fluoride-Free Whitening Toothpaste 3.4 oz TSA Approved Travel Size Toothpaste with Calprox Whitens 5.5 Shades in 7 Days RDA 65 Low Abrasion Enamel Safe for Veneers**Supersmile**$24.54**307 rev8mo ago](https://www.amazon.com/dp/B0FZ6KPRJZ) [**Supersmile Fluoride-Free Whitening System Original Mint Sensitivity-Free**Supersmile**$48.59**50 rev8mo ago](https://www.amazon.com/dp/B0FZ6GFWTX) [**Supersmile Fluoride-Free Whitening Kit Citrus Blast Travel + Toothbrush**Supersmile**$19.46**8 rev9mo ago](https://www.amazon.com/dp/B0FX17L9F2) [**Supersmile Rosewater Mint Fluoride-Free Whitening Toothpaste 4.2 oz Professional Whitening Toothpaste with Calprox Whitens 5.5 Shades in 7 Days RDA 65 Low Abrasion Enamel Safe for Veneers**Supersmile**$24.43**24 rev11mo ago](https://www.amazon.com/dp/B0FLVNT1FQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supersmile Professional Whitening Toothpaste 4.2 oz Original Mint Toothpaste with Calprox and Fluoride Whitens 3 Shades After 1 Day Tooth Stain Remover Enamel Safe for Veneers & Bonding**Supersmile**$25.02**4.2★**▲ 233%**](https://www.amazon.com/dp/B00005V50B) [**Supersmile Fluoride-Free Whitening System Original Mint TSA Travel Size**Supersmile**$43.93**4.2★**▲ 186%**](https://www.amazon.com/dp/B0GL9JDRP5) [**Supersmile Original Mint Fluoride-Free Whitening Toothpaste 3.4 oz TSA Approved Travel Size Toothpaste with Calprox Whitens 5.5 Shades in 7 Days RDA 65 Low Abrasion Enamel Safe for Veneers**Supersmile**$24.54**4.2★**▲ 119%**](https://www.amazon.com/dp/B0FZ6KPRJZ) [**Supersmile Fluoride-Free Whitening Kit Citrus Blast Travel + Toothbrush**Supersmile**$19.46**3.8★**▲ 88%**](https://www.amazon.com/dp/B0FX17L9F2) [**Supersmile Fluoride-Free Whitening System Original Mint Sensitivity-Free**Supersmile**$48.59**4.4★**▲ 87%**](https://www.amazon.com/dp/B0FZ6GFWTX)
**~~View all trending →~~**
## **What buyers say about supersmile**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**25%
*“my teeth are visibly whiter”*
**Oral Hygiene**18%
*“Great for Sensitive Teeth”*
**Taste-Overall**8%
*“Good taste”*
**Quality-Overall**5%
*“Fair product”*
**Cleansing**5%
*“It cleans well”*
**Tooth Sensitivity**5%
*“Great for Sensitive Teeth”*
**Flavor**4%
*“Mild flavor”*
**Value For Money**4%
*“Worth every penny”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**2%
*“I do find this to be really effective”*
### **What buyers complain about **
**Value For Money**12%
*“a little expensive”*
**Oral Hygiene**9%
*“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”*
**Tooth Brightening**7%
*“Does not whiten”*
**Functionality-Overall**6%
*“Not so effective”*
**Taste-Overall**6%
*“Terrible taste”*
**Tooth Sensitivity**4%
*“It can cause a rapid tooth decay and sensitive happen”*
**Advertised Vs Actual Product**3%
*“Thats quite a bit less dramatic than the advertising suggests”*
**Color**3%
*“Not whiter”*
**Ingredients-Overall**2%
*“the ingredients are not strong tasting”*
**Color Fading/Discoloration**2%
*“not much improvement in the color of my teeth”*
### **Top return reasons **
**Tooth Brightening**12%
**Taste-Overall**12%
**Advertised Vs Actual Product**11%
**Functionality-Overall**10%
**Tooth Sensitivity**7%
**Leak-Proof**6%
**Flavor**6%
**Ingredients-Overall**5%
**Value For Money**4%
**Oral Hygiene**4%
## **Common questions**
- **Is supersmile profitable to sell on Amazon United States?**
- The niche generates $525K/yr across 23 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the supersmile niche?**
- 2 brands and 6 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in supersmile?**
- Top complaints mined from reviews: Value For Money, Oral Hygiene, Tooth Brightening. The return rate is 0.3%.
- **When does demand for supersmile peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the supersmile niche?**
- Listings span $11.25–$111.71; the average listing price is $41.83 (sweet spot $15–$100). The average incumbent carries 3,057 reviews — the moat a new listing must climb.
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