---
title: "Superfood Protein Powder — $340K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/superfood-protein-powder"
last_updated: "2026-08-11T08:48:36.505Z"
locale: en
meta:
description: "Niche score 47/100 · $340K/yr market · 211K searches/yr · $37.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $340K/yr market · 211K searches/yr · $37.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Superfood Protein Powder — $340K/yr Amazon US Niche (2026) - Flapen"
---
# **superfood protein powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 22Conversion 53Competition 18Returns 100Price range 95Avg price 95Brand share 0Review moat 23Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.40**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.43–$54.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$340K**
$340K/yr · 211K searches
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,238.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, superfood protein powder is a $340K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **superfood protein powder market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$468K–$561K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**567**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- KOS87% - Orgain10% - INVIGOR82%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/superfood-protein-powder/trend)
## **Top superfood protein powder search terms**
- **kos protein powder**89K/yr-10.3%6.1% conv. - **kos**56K/yr-7.4%1.9% conv. - **orgain superfood protein powder**9K/yr+7.4%7.2% conv. - **kos protein**9K/yr-10.1%4.2% conv. - **kos plant protein powder**6K/yr+9.4%1.7% conv. - **superfood protein powder**7K/yr-4.9%1.1% conv. - **superfood shake**5K/yr+20.4%0.1% conv. - **kos protein powder vanilla**4K/yr+40.4%7.1% conv. - **invigor8**4K/yr+2.9%4.6% conv. - **kos vanilla protein powder**3K/yr+6.5%10.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/superfood-protein-powder/search-terms)
## **Top superfood protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$68K30%$102K40%$136K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KOS Vegan Protein Powder Erythritol Free Vanilla USDA Organic - Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings**KOS**$50.31**4.2★9,094 rev](https://www.amazon.com/dp/B076B8F1C6) [2**KOS Vegan Protein Powder Erythritol Free Chocolate - Organic Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings**KOS**$49.84**4.3★11,922 rev](https://www.amazon.com/dp/B0767Z2Y25) [3**Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb**Orgain**$28.74**4.6★36,451 rev](https://www.amazon.com/dp/B07PXNNFGT) [4**KOS Vegan Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Plant Based Superfood with Vitamins & Minerals - Keto Soy Gluten Free - Meal Replacement for Women & Men - 10 Servings**KOS**$23.76**4.1★1,285 rev](https://www.amazon.com/dp/B08R7X91LR) [5**KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings**KOS**$50.25**4.4★3,565 rev](https://www.amazon.com/dp/B0CJ9VND1X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings**KOS**$50.25**3,565 rev2y ago](https://www.amazon.com/dp/B0CJ9VND1X) [**KOS Vegan Protein Powder Unflavored & Unsweetened - Low Carb Pea Protein Blend Organic Superfood Rich in Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 28 Servings**KOS**$48.58**644 rev2y ago](https://www.amazon.com/dp/B0CJ9VXVRL) [**KOS Vegan Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Plant Based Superfood with Vitamins & Minerals - Keto Soy Gluten Free - Meal Replacement for Women & Men - 10 Servings**KOS**$23.76**1,285 rev5y ago](https://www.amazon.com/dp/B08R7X91LR) [**KOS Plant Based Protein Powder Blueberry Muffin - Organic Pea Protein Superfood with Spirulina and Immune Support Blend. Soy Gluten Dairy Free - Vegan Meal Replacement for Women & Men - 15 Servings**KOS**$31.70**1,606 rev5y ago](https://www.amazon.com/dp/B08R1165BH) [**KOS Plant Based Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Vegan Superfood with Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 15 Servings**KOS**$34.04**11,922 rev6y ago](https://www.amazon.com/dp/B081FZKLYK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOS Vegan Protein Powder Unflavored & Unsweetened - Low Carb Pea Protein Blend Organic Superfood Rich in Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 28 Servings**KOS**$48.58**4.0★**▲ 128%**](https://www.amazon.com/dp/B0CJ9VXVRL) [**KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings**KOS**$50.25**4.4★**▲ 68%**](https://www.amazon.com/dp/B0CJ9VND1X) [**KOS Vegan Protein Powder Erythritol Free Chocolate - Organic Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings**KOS**$49.84**4.3★**▲ 39%**](https://www.amazon.com/dp/B0767Z2Y25) [**Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)**Orgain**$29.01**4.6★**▲ 34%**](https://www.amazon.com/dp/B07PVKBGV3) [**KOS Organic Beet Root Powder USDA Organic - Natural Nitric Oxide Booster Superfood Plant Based Beetroot Antioxidant Supports Active Lifestyle & Healthy Circulation Soy & Gluten-Free - 90 Servings**KOS**$23.43**4.4★**▲ 14%**](https://www.amazon.com/dp/B07K413HHM)
**~~View all trending →~~**
## **What buyers say about superfood protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Excellent taste”*
**Nutritional Content**16%
*“Great protein powder”*
**Quality-Overall**9%
*“Easy to take / quality product”*
**Flavor**7%
*“The flavor is rich”*
**Vegan/Organic**5%
*“it is Organic”*
**Solubility**4%
*“Dissolves easily”*
**Value For Money**3%
*“Good value”*
**Ingredients-Overall**3%
*“The natural ingredients”*
**Blend/Ratio**2%
*“it blends really well”*
**Sweetness**1%
*“The chocolate one is good”*
### **What buyers complain about **
**Taste-Overall**26%
*“Chalky taste”*
**Flavor**7%
*“Gross flavor”*
**Nutritional Content**7%
*“You need lots of protein”*
**Sweetness**7%
*“I am not a fan of so much added sugar”*
**Texture/Consistency-Overall**4%
*“has a strange texture”*
**Value For Money**4%
*“Too expensive”*
**Artificial Sweeteners**3%
*“It tastes heavily of artificial sweetener even though there isnt any sweetener in it”*
**Allergies**2%
*“Allergic reaction”*
**Hard Feel**2%
*“Its really gritty like drinking sand”*
**Solubility**2%
*“Doesn't dissolve properly”*
## **Common questions**
- **Is superfood protein powder profitable to sell on Amazon United States?**
- The niche generates $340K/yr across 13 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the superfood protein powder niche?**
- 3 brands and 567 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in superfood protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for superfood protein powder peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the superfood protein powder niche?**
- Listings span $23.43–$54.70; the average listing price is $37.40 (sweet spot $15–$100). The average incumbent carries 8,238 reviews — the moat a new listing must climb.
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