---
title: "Super Amino 23 — $869K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/super-amino-23"
last_updated: "2026-08-06T14:52:09.224Z"
locale: en
meta:
description: "Niche score 61/100 · $869K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $869K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Super Amino 23 — $869K/yr Amazon US Niche (2026) - Flapen"
---
# **super amino 23**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 21Conversion 73Competition 51Returns 100Price range 85Avg price 95Brand share 61Review moat 32Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.79–$53.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$869K**
$869K/yr · 485K searches
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,322.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, super amino 23 is a $869K/yr Amazon United States market (485K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **super amino 23 market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$803K–$1.1M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**61**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 99%
**Open market**
**27%**
- Double Wood Supplements21% - Nutricost16% - Pure Encapsulations12% - BulkSupplements9% - BodyHealth9% - THORNE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -8.1% search growth over the last 90 days.
80K60KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Aug · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/health-household/super-amino-23/trend)
## **Top super amino 23 search terms**
- **essential amino acids**195K/yr-8.9%6.6% conv. - **amino acids supplement for women**63K/yr+8.4%3.3% conv. - **essential amino acids powder**42K/yr-6.5%3.6% conv. - **amino acid complex**26K/yr+3.9%5.5% conv. - **essential amino acids supplement**25K/yr-15.2%5.3% conv. - **amino acid supplement**16K/yr-10.9%3.0% conv. - **amino complex**12K/yr-3.5%4.2% conv. - **essential aminos**11K/yr-3.3%7.2% conv. - **essential amino acids capsules**10K/yr-19.6%8.3% conv. - **pure amino acids**9K/yr+28.1%6.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/super-amino-23/search-terms)
## **Top super amino 23 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$87K20%$174K30%$261K40%$348K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Essential Amino Acids - 1 Gram Per Serving Powder Blend of All 9 Essential Aminos (EAA) and All Branched-Chain Aminos (BCAAs) (Leucine Isoleucine Valine) 225 Capsules Gluten Free by Double Wood**Double Wood Supplements**$18.76**4.6★7,537 rev](https://www.amazon.com/dp/B0844KTVZN) [2**Pure Encapsulations Essential Amino Acids - Muscle Recovery Support & Health* - with Leucine Threonine & Tryptophan - 180 Capsules**Pure Encapsulations**$53.21**4.7★1,149 rev](https://www.amazon.com/dp/B074R3KVY8) [3**BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets Essential Amino Acids Supplement with BCAAs Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine Tryptophan Leucine Methionine**BodyHealth**$44.69**4.5★3,615 rev](https://www.amazon.com/dp/B09SZQHYSL) [4**Nutricost EAA Capsules 1200mg 240 Capsules Essential Amino Acids**Nutricost**$18.69**4.7★713 rev](https://www.amazon.com/dp/B0C5KBZHYR) [5**Nutricost EAA Powder (Fruit Punch) 30 Servings Essential Amino Acids**Nutricost**$19.68**4.6★835 rev](https://www.amazon.com/dp/B09SPDV3JK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clean Nutraceuticals Amino Acids Supplement L-Lysine L-Threonine L-Leucine Isoleucine Valine L-Histidine L-Tryptophan L-Methionine L-Arginine L-Cysteine L-Glutamine L-Serine Aspartic Acid**Clean Nutraceuticals**$28.21**870 rev2y ago](https://www.amazon.com/dp/B0D71S86NT) [**BulkSupplements.com Essential Amino Acids Capsules - EAAs Amino Acids Supplements - Gluten Free 2 Capsules per Servings (1000mg) 360 Count (Pack of 1)**BulkSupplements**$20.48**1,169 rev2y ago](https://www.amazon.com/dp/B0CFWX3PVP) [**Primaforce EAA Powder (Watermelon) 30 Servings Gluten Free**Primaforce**$18.69**256 rev3y ago](https://www.amazon.com/dp/B0C63FC4FW) [**Nutricost EAA Capsules 1200mg 240 Capsules Essential Amino Acids**Nutricost**$18.69**713 rev3y ago](https://www.amazon.com/dp/B0C5KBZHYR) [**Essential Amino Acids (EAA) 2000mg Per Serving 300 Capsules Unflavored - 9 in 1 All BCAAs (Branched-Chain Aminos) Lean Muscle Support & Natural Pre Workout Supplement**DEAL SUPPLEMENT**$19.00**895 rev3y ago](https://www.amazon.com/dp/B0BWH3JMNB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutricost EAA Powder (Fruit Punch) 30 Servings Essential Amino Acids**Nutricost**$19.68**4.6★**▲ 70%**](https://www.amazon.com/dp/B09SPDV3JK) [**BodyHealth PerfectAmino Powder - BCAA and EAA Powder for Pre and Post Workout - Amino Acid Energy Drink for Men and Women to Support Lean Muscle and Recovery - Strawberry - 30 Servings**BodyHealth**$45.84**4.3★**▲ 45%**](https://www.amazon.com/dp/B0945SY1L1) [**BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets Essential Amino Acids Supplement with BCAAs Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine Tryptophan Leucine Methionine**BodyHealth**$44.69**4.5★**▲ 39%**](https://www.amazon.com/dp/B09SZQHYSL) [**AminoLean Pre Workout Powder & Natural Amino Energy with Vegan BCAA + EAA**RSP NUTRITION**$25.65**4.3★**▲ 34%**](https://www.amazon.com/dp/B07FTTGM6N) [**THORNE - Amino Complex - Clinically-Validated EAA and BCAA Powder for Pre or Post-Workout - Promotes Lean Muscle Mass & Exercise Recovery* - Berry - NSF Certified for Sport - Dairy-Free - 30 Servings**THORNE**$50.27**4.2★**▲ 22%**](https://www.amazon.com/dp/B00K0WQK0W)
**~~View all trending →~~**
## **What buyers say about super amino 23**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Got no complaints”*
**Taste-Overall**11%
*“Good taste, mixes easily”*
**Flavor**6%
*“The flavor mixes well with water”*
**Muscle Pain Relief**6%
*“Very helpful for muscle recovery after intense workout”*
**Nutritional Content**6%
*“Highly effective supplement”*
**Energy Level**5%
*“Sustained energy”*
**Value For Money**4%
*“Great Value”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Vitamin**4%
*“I take a lot of vitamins”*
**Ingredients-Overall**3%
*“Love the clean ingredients”*
### **What buyers complain about **
**Taste-Overall**33%
*“Didnt like the taste”*
**Flavor**8%
*“the flavor is disgusting”*
**Smell**5%
*“has a funny smell to it too”*
**Value For Money**4%
*“expensive”*
**Sweetness**4%
*“It says no sugar”*
**Nutritional Content**3%
*“you're probably missing some of these nutrients”*
**Bitter**3%
*“Terribly bitter”*
**Functionality-Overall**2%
*“Didnt work”*
**Dosage**2%
*“A bit useless to know you're taking 1000mg”*
**Quality-Overall**2%
*“Their quality control is out of control”*
### **Top return reasons **
**Taste-Overall**33%
**Ease Of Chewing/Swallowing**10%
**Functionality-Overall**8%
**Ingredients-Overall**8%
**Flavor**8%
**Bitter**4%
**Regulates Digestion**4%
**Hard Feel**4%
**Ease Of Use**4%
**Leak-Proof**4%
## **Common questions**
- **Is super amino 23 profitable to sell on Amazon United States?**
- The niche generates $869K/yr across 21 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the super amino 23 niche?**
- 17 brands and 61 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in super amino 23?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- **When does demand for super amino 23 peak?**
- Demand peaks in Apr–May–Aug; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the super amino 23 niche?**
- Listings span $9.79–$53.21; the average listing price is $26.75 (sweet spot $15–$100). The average incumbent carries 3,322 reviews — the moat a new listing must climb.
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