---
title: "Sunflower Oil — $878K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sunflower-oil"
last_updated: "2026-08-11T04:12:42.146Z"
locale: en
meta:
description: "Niche score 57/100 · $878K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $878K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunflower Oil — $878K/yr Amazon US Niche (2026) - Flapen"
---
# **sunflower oil**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 24Conversion 93Competition 33Returns 99Price range 70Avg price 79Brand share 57Review moat 59Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.51**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$878K**
$878K/yr · 464K searches
**Price range**
**Good****$6.41–$35.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,139.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sunflower oil is a $878K/yr Amazon United States market (464K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunflower oil market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$826K–$991K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**570**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**24%**
- La Tourangelle29% - 365 by Whole Foods Market15% - Handcraft Blends12% - Baja Precious10% - PURA D'OR6% - Cliganic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
9K7KBlack Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/sunflower-oil/trend)
## **Top sunflower oil search terms**
- **sunflower oil**269K/yr-4.6%11.1% conv. - **sunflower oil for skin**34K/yr+20.5%10.8% conv. - **sunflower seed oil**33K/yr+1.6%8.8% conv. - **organic sunflower oil**24K/yr+4.5%9.8% conv. - **sunflower oil cooking**25K/yr-7.7%6.2% conv. - **high oleic sunflower oil**12K/yr+0.6%6.8% conv. - **sunflower seed oil for skin**7K/yr-5.6%10.4% conv. - **sunflower oil organic**8K/yr+3.8%9.8% conv. - **sunflower oil for hair**6K/yr-2.5%4.8% conv. - **sunflower oils**4K/yr+84.0%1.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/sunflower-oil/search-terms)
## **Top sunflower oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$88K20%$176K30%$263K40%$351K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 16.9 Fl Oz**La Tourangelle**$6.41**4.7★1,663 rev](https://www.amazon.com/dp/B00UHCJVHY) [2**365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz**365 by Whole Foods Market**$6.90**4.8★2,000 rev](https://www.amazon.com/dp/B074H5J3M5) [3**Handcraft Blends USDA Organic Sunflower Oil - Cold-Pressed 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Hexane-Free**Handcraft Blends**$10.08**4.7★1,916 rev](https://www.amazon.com/dp/B09DZRZJ4P) [4**Baja Precious - High Oleic Sunflower Oil 1 Gallon**Baja Precious**$33.07**4.7★1,221 rev](https://www.amazon.com/dp/B00SVQPT3I) [5**La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 33.8 Fl Oz**La Tourangelle**$12.04**4.7★1,663 rev](https://www.amazon.com/dp/B0BMW53YB2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Obelys High Oleic Sunflower Oil | 1.3 Gallon Jug - Neutral Oil For Medium to High Heat Cooking Non-GMO Kosher Cholesterol Free | 5L / 169 Oz**OBELYS**$28.70**33 rev10mo ago](https://www.amazon.com/dp/B0FQWCX165) [**PHATOIL Organic Sunflower Seed Oil for Skin 118 ml (4 fl.oz) USDA Certified Organic Cold Pressed Sunflower Oil in Glass Bottle for Hair Body Moisturizer Carrier Oil for DIY Massage**PHATOIL**$7.83**912 rev11mo ago](https://www.amazon.com/dp/B0FKGGCL9C) [**PURA DOR ORGANIC Sunflower Seed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair**PURA D'OR**$15.74**181 rev1y ago](https://www.amazon.com/dp/B0F4LHBWPV) [**Cliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined**Cliganic**$9.96**288 rev2y ago](https://www.amazon.com/dp/B0CN5PHM7J) [**365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz**365 by Whole Foods Market**$6.90**2,000 rev3y ago](https://www.amazon.com/dp/B074H5J3M5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined**Cliganic**$9.96**4.5★**▲ 65%**](https://www.amazon.com/dp/B0CN5PHM7J) [**Sunflower Carrier Oil Cold Pressed Seed Oils Unrefined Sun Flower Liquid for Face Hair Skin Sunflowers Essential Oil Carrier for Mixing Pure Massage Oil 16oz**Premium Nature**$11.48**4.7★**▲ 51%**](https://www.amazon.com/dp/B07WDR7V55) [**Daana Sunflower Oil: Certified USDA Organic Extra Virgin Cold Pressed High Oleic Non-GMO. Healthy Oil for Cooking Baking Frying Hair and Skin Care. Pesticide and Chemical Free (34 Fl oz) (Pack of 1)**DAANA**$23.07**4.4★**▲ 48%**](https://www.amazon.com/dp/B08LKMG6G2) [**Obelys High Oleic Sunflower Oil | 1.3 Gallon Jug - Neutral Oil For Medium to High Heat Cooking Non-GMO Kosher Cholesterol Free | 5L / 169 Oz**OBELYS**$28.70**4.6★**▲ 45%**](https://www.amazon.com/dp/B0FQWCX165) [**Safya - 100% Pure Sunflower Oil (1 L) 33.8 Fl Oz**Safya**$11.96**4.6★**▲ 39%**](https://www.amazon.com/dp/B07CJ1R2MZ)
**~~View all trending →~~**
## **What buyers say about sunflower oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Top quality oil”*
**Value For Money**10%
*“Totally worth the money”*
**Oily/Greasy**9%
*“Good cooking oil”*
**Moist/Dry**9%
*“Moisturizing, Lightweight”*
**Taste-Overall**5%
*“Very soft taste”*
**Smell**5%
*“Odorless and organic”*
**Soft Feel**4%
*“Feels great”*
**Suitability Combination Skin**4%
*“skin it works”*
**Size-Overall**3%
*“Great size”*
**Vegan/Organic**2%
*“a great healthy choice of oil”*
### **What buyers complain about **
**Leak-Proof**21%
*“bottle leaks like crazy”*
**Oily/Greasy**8%
*“covered with oil”*
**Durability**7%
*“Can is all dented”*
**Value For Money**5%
*“THE PRICE DOUBLED”*
**Smell**5%
*“This Oil Smells very bad”*
**Flavor**5%
*“No flavour to interfere with food”*
**Quality-Overall**4%
*“I cant say for quality of product as I blend with other oils”*
**Motor Power**4%
*“Only thing is I can't get the pump isn't working”*
**Texture/Consistency-Overall**4%
*“It was a weird consistency”*
**Advertised Vs Actual Product**4%
*“Very misleading on all fronts”*
### **Top return reasons **
**Leak-Proof**40%
**Smell**14%
**Advertised Vs Actual Product**10%
**Oily/Greasy**10%
**Motor Power**5%
**Size-Overall**4%
**Value For Money**3%
**Moist/Dry**3%
**Product Condition**2%
**Functionality-Overall**2%
## **Common questions**
- **Is sunflower oil profitable to sell on Amazon United States?**
- The niche generates $878K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the sunflower oil niche?**
- 16 brands and 570 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in sunflower oil?**
- Top complaints mined from reviews: Leak-Proof, Oily/Greasy, Durability. The return rate is 0.2%.
- **When does demand for sunflower oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the sunflower oil niche?**
- Listings span $6.41–$35.26; the average listing price is $16.51 (sweet spot $15–$100). The average incumbent carries 1,140 reviews — the moat a new listing must climb.
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