---
title: "Sunflower Napkins — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sunflower-napkins"
last_updated: "2026-08-11T03:13:05.700Z"
locale: en
meta:
description: "Niche score 58/100 · $38K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $38K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunflower Napkins — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **sunflower napkins**
**Worth a look**
Shows a thin review moat (145 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 78Conversion 60Competition 78Returns 93Price range 38Avg price 44Brand share 77Review moat 93Quality gap 16
**Review moat**
**Great****144.79**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+67.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.30**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.83–$20.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$38K**
$38K/yr · 64K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, sunflower napkins is a $38K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunflower napkins market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$57K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#1,096**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**58%**
Top 20: 96%
**Top-5 click share**
**37%**
Top 20: 78%
**Open market**
**37%**
- Gift Boutique14% - LDFDRT14% - Jajajuegos11% - Boston International10% - DONQE7% - Fulmoon5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +67.9% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/health-household/sunflower-napkins/trend)
## **Top sunflower napkins search terms**
- **sunflower napkins**45K/yr+75.7%4.0% conv. - **sunflower paper napkins**9K/yr+33.9%3.8% conv. - **sunflower napkins disposable**6K/yr+73.8%5.2% conv. - **sunflower cocktail napkins**5K/yr+65.2%8.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/sunflower-napkins/search-terms)
## **Top sunflower napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunflower Napkins Disposable 40-Pack - 13x13 Inch Square Sunflower Paper Napkins for Party Wedding Garden Tea Theme Decorations(6.5x6.5 Inch Folded)**LDFDRT**$6.62**4.6★87 rev](https://www.amazon.com/dp/B0FKGVRQQ8) [2**Sunflower Cocktail Napkins 100 Pack Spring Floral Disposable Beverage Napkins for Fall Harvest Rustic Farmhouse Party Table Decor**Gift Boutique**$13.81**4.7★107 rev](https://www.amazon.com/dp/B09ZVPYKS5) [3**100 Sunflower Guest Napkins Floral Design 3 Ply Disposable Paper Hand Towels Rustic Farmhouse Fall Decor Bathroom Guest Towels Table Setting Supplies**Gift Boutique**$17.59**4.6★82 rev](https://www.amazon.com/dp/B0C7LKQ5XD) [4**Sunflower Paper Napkins 40PCS Sunflower Paper Napkin Disposable Flower Party Supplies Birthday Decorations Watercolor Floral Cocktail Dinner Napkin for Wedding Theme Parties Birthday 4.3x7.9 Inch**Jajajuegos**$8.51**4.8★37 rev](https://www.amazon.com/dp/B0CPLYDRBZ) [5**40Pcs Sunflower Paper Napkin Sunflower Party Napkins Yellow Flower Disposable Napkins Decorative Luncheon Dinner Paper Napkin Sunflower Theme for Wedding Theme Party Birthday 6.5 Inch**Jajajuegos**$8.91**4.6★24 rev](https://www.amazon.com/dp/B0CPLXLC5S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Janlaugh 100 Pcs Sunflower Cocktail Napkins Bulk Watercolor Disposable Paper Summer Floral Luncheon Napkins Decorative Guest Towels for Spring Sunflower Bathroom Birthday Baby Shower Party Supplies**Janlaugh**$13.91**11 rev4mo ago](https://www.amazon.com/dp/B0GQZPNM5Q) [**Summer Sunflower Paper Napkins Disposable Decorative Floral Dinner/Lunch Napkins for Party Table Home Decor. 48PCS 2-Ply Folded 6 x 6 In.**DONQE**$9.95**11 rev4mo ago](https://www.amazon.com/dp/B0GPW62JL1) [**Horaldaily 100 Spring Summer Disposable Paper Decorative Guest Napkins Sunflower Hello Sunshine Hand Towel for Party Lunch Dinner Kitchen Bathroom**Horaldaily**$14.57**8 rev6mo ago](https://www.amazon.com/dp/B0GCZFJD5M) [**Ottin 50ct 3-Ply Sunflower Cocktail Napkins Yellow Sunflower Shaped Paper Napkins Perfect for Summer Parties Garden Birthday Picnic or Outdoor Party Decorations Disposable Paper Napkins**Ottin**$8.81**34 rev8mo ago](https://www.amazon.com/dp/B0G37KXNXX) [**Sunflower Napkins Disposable 40-Pack - 13x13 Inch Square Sunflower Paper Napkins for Party Wedding Garden Tea Theme Decorations(6.5x6.5 Inch Folded)**LDFDRT**$6.62**87 rev11mo ago](https://www.amazon.com/dp/B0FKGVRQQ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summer Sunflower Paper Napkins Disposable Decorative Floral Dinner/Lunch Napkins for Party Table Home Decor. 48PCS 2-Ply Folded 6 x 6 In.**DONQE**$9.95**5.0★**▲ 243%**](https://www.amazon.com/dp/B0GPW62JL1) [**Ottin 50ct 3-Ply Sunflower Cocktail Napkins Yellow Sunflower Shaped Paper Napkins Perfect for Summer Parties Garden Birthday Picnic or Outdoor Party Decorations Disposable Paper Napkins**Ottin**$8.81**4.7★**▲ 241%**](https://www.amazon.com/dp/B0G37KXNXX) [**Janlaugh 100 Pcs Sunflower Cocktail Napkins Bulk Watercolor Disposable Paper Summer Floral Luncheon Napkins Decorative Guest Towels for Spring Sunflower Bathroom Birthday Baby Shower Party Supplies**Janlaugh**$13.91**4.9★**▲ 238%**](https://www.amazon.com/dp/B0GQZPNM5Q) [**Horaldaily 100 Spring Summer Disposable Paper Decorative Guest Napkins Sunflower Hello Sunshine Hand Towel for Party Lunch Dinner Kitchen Bathroom**Horaldaily**$14.57**4.7★**▲ 128%**](https://www.amazon.com/dp/B0GCZFJD5M) [**Sunflower Napkins Disposable 40-Pack - 13x13 Inch Square Sunflower Paper Napkins for Party Wedding Garden Tea Theme Decorations(6.5x6.5 Inch Folded)**LDFDRT**$6.62**4.6★**▲ 103%**](https://www.amazon.com/dp/B0FKGVRQQ8)
**~~View all trending →~~**
## **What buyers say about sunflower napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“The colors are bright”*
**Design-Overall**19%
*“They were perfect for the theme”*
**Quality-Overall**19%
*“Beautiful craft project piece”*
**Advertised Vs Actual Product**6%
*“Came as expected”*
**Value For Money**5%
*“great price for the product”*
**Strength**5%
*“Sturdy material”*
**Shape/Style**3%
*“The sunflower shape held up well throughout the event”*
**Absorbency**3%
*“Cute and pretty absorbent”*
**Brightness/Shine/Glow**3%
*“Absolutely bright, beautiful napkins”*
**Thickness**2%
*“thick for decorative napkins”*
### **What buyers complain about **
**Value For Money**13%
*“Over priced”*
**Thickness**10%
*“not as soft or thick as some higher-quality napkins”*
**Size-Overall**8%
*“They are much larger than I expected”*
**Absorbency**6%
*“its thin and not super absorbent”*
**Color**6%
*“when they actually come they are faded”*
**Color Fading/Discoloration**6%
*“when they actually come they are faded”*
**Image/Picture Clarity**6%
*“Small images”*
**Strength**3%
*“Kind of falls apart when wet”*
**Stain Resistance**1%
*“Ive had issues before with printed napkins bleeding dye when they get damp”*
### **Top return reasons **
**Size-Overall**39%
**Color**22%
**Advertised Vs Actual Product**10%
**Thin**7%
**Quality-Overall**5%
**Design-Overall**4%
**Value For Money**4%
**Strength**3%
**Thickness**1%
**Functionality-Overall**1%
## **Common questions**
- **Is sunflower napkins profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 39 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +67.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the sunflower napkins niche?**
- 24 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in sunflower napkins?**
- Top complaints mined from reviews: Value For Money, Thickness, Size-Overall. The return rate is 1.1%.
- **When does demand for sunflower napkins peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the sunflower napkins niche?**
- Listings span $5.83–$20.51; the average listing price is $11.30 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.
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