---
title: "Sunflower Lecithin Liquid — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sunflower-lecithin-liquid"
last_updated: "2026-08-11T08:09:35.729Z"
locale: en
meta:
description: "Niche score 46/100 · $149K/yr market · 70K searches/yr · $17.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $149K/yr market · 70K searches/yr · $17.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunflower Lecithin Liquid — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **sunflower lecithin liquid**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 21Conversion 95Competition 10Returns 100Price range 77Avg price 80Brand share 28Review moat 44Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.93–$25.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,062.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$149K**
$149K/yr · 70K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, sunflower lecithin liquid is a $149K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunflower lecithin liquid market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$137K–$172K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**19**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**5%**
- NOW Foods52% - Soapeauty14% - Foods Alive8% - Kate Naturals8% - Fearn7% - Fast Easy Bread7% - Open — no brand owns it (1 brand, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
2K1KHoliday '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/sunflower-lecithin-liquid/trend)
## **Top sunflower lecithin liquid search terms**
- **sunflower lecithin liquid**24K/yr-7.1%12.6% conv. - **lecithin liquid**18K/yr-18.2%9.9% conv. - **liquid lecithin**13K/yr-4.2%8.6% conv. - **liquid sunflower lecithin**9K/yr+7.1%11.5% conv. - **liquid lecithin food grade**4K/yr-20.5%13.0% conv. - **sunflower liquid lecithin**3K/yr-14.2%16.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/sunflower-lecithin-liquid/search-terms)
## **Top sunflower lecithin liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$45K45%$67K60%$90K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Supplements Sunflower Lecithin with naturally occurring Phosphatidyl Choline and Other Phosphatides Liquid 16-Ounce**NOW Foods**$14.23**4.6★5,535 rev](https://www.amazon.com/dp/B00J8ET8IO) [2**SUNFLOWER LECITHIN Liquid Oil | Cold Pressed Unrefined | USP Grade Unbleached 100% Pure Natural Sunflower Lecithin Oil | Skin Moisturizer Soap Making Lotion | 4 fl oz**Soapeauty**$11.93**4.5★585 rev](https://www.amazon.com/dp/B08544XV53) [3**Foods Alive Organic Sunflower Lecithin Liquid Cold-Pressed Extra-Virgin Unrefined 8 Fl Oz (Pack of 1)**Foods Alive**$16.80**4.4★128 rev](https://www.amazon.com/dp/B0BLP25H9D) [4**Kate Naturals Sunflower Lecithin Liquid for Cooking and Baking. Liquid Lecithin for Gummies & Smoothies (4oz Organic Vegan Gluten-Free)**Kate Naturals**$15.03**4.4★986 rev](https://www.amazon.com/dp/B09CK9YK28) [5**Fearn Natural Foods Liquid Lecithin 16 Ounce**Fearn**$14.95**4.5★2,212 rev](https://www.amazon.com/dp/B000WULACK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fast Easy Bread Pure Sunflower Lecithin Liquid Food Grade For Baking and Cooking**Fast Easy Bread**$21.47**2,746 rev3y ago](https://www.amazon.com/dp/B07QLPM675) [**Kate Naturals Sunflower Lecithin Liquid for Cooking and Baking. Liquid Lecithin for Gummies & Smoothies (4oz Organic Vegan Gluten-Free)**Kate Naturals**$15.03**986 rev4y ago](https://www.amazon.com/dp/B09CK9YK28) [**SUNFLOWER LECITHIN Liquid Oil | Cold Pressed Unrefined | USP Grade Unbleached 100% Pure Natural Sunflower Lecithin Oil | Skin Moisturizer Soap Making Lotion | 4 fl oz**Soapeauty**$11.93**585 rev6y ago](https://www.amazon.com/dp/B08544XV53) [**Carlyle Sunflower Lecithin Liquid | 16 fl oz (Pack of 2)**Carlyle**$25.89**2,245 rev7y ago](https://www.amazon.com/dp/B07KLTBPDN) [**NOW Supplements Sunflower Lecithin with naturally occurring Phosphatidyl Choline and Other Phosphatides Liquid 16-Ounce**NOW Foods**$14.23**5,535 rev8y ago](https://www.amazon.com/dp/B00J8ET8IO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fast Easy Bread Pure Sunflower Lecithin Liquid Food Grade For Baking and Cooking**Fast Easy Bread**$21.47**4.6★**▲ 50%**](https://www.amazon.com/dp/B07QLPM675) [**Kate Naturals Sunflower Lecithin Liquid for Cooking and Baking. Liquid Lecithin for Gummies & Smoothies (4oz Organic Vegan Gluten-Free)**Kate Naturals**$15.03**4.4★**▲ 32%**](https://www.amazon.com/dp/B09CK9YK28) [**NOW Supplements Sunflower Lecithin with naturally occurring Phosphatidyl Choline and Other Phosphatides Liquid 16-Ounce**NOW Foods**$14.23**4.6★**— 1%**](https://www.amazon.com/dp/B00J8ET8IO) [**Carlyle Sunflower Lecithin Liquid | 16 fl oz (Pack of 2)**Carlyle**$25.89**4.6★**— 3%**](https://www.amazon.com/dp/B07KLTBPDN) [**Fearn Natural Foods Liquid Lecithin 16 Ounce**Fearn**$14.95**4.5★**— 7%**](https://www.amazon.com/dp/B000WULACK)
**~~View all trending →~~**
## **What buyers say about sunflower lecithin liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Advertised Vs Actual Product**15%
*“Works as needed”*
**Taste-Overall**7%
*“then the savory butteriness of sunflower seeds it's really delicious I look forward to using this in my parfait in the morning”*
**Ease Of Use**7%
*“This product is easy to use”*
**Absorbency**4%
*“it did make it more absorbable”*
**Smell**4%
*“Doesn't smell bad”*
**Efficiency**4%
*“Worked well as emulsifier”*
**Moist/Dry**4%
*“it has brought back moisture”*
**Texture/Consistency-Overall**3%
*“I really like the consistency it made my hair products”*
**Dosage**2%
*“If you can get zs for 300 and its clean and good you can get 10 bucks per 1000mg”*
### **What buyers complain about **
**Taste-Overall**19%
*“This just taste so yucky to me”*
**Thickness**16%
*“Very thick, last bottle bought was not able to use”*
**Color**8%
*“Very dark in color”*
**Solubility**8%
*“This is next to impossible to mix in”*
**Ease Of Chewing/Swallowing**6%
*“It was extremely thick and tenacious, I had to spit it out immediately as I couldn't even swallow it due to gagging”*
**Dosage**5%
*“expensive for a single bottle”*
**Smell**4%
*“doesnt smell quite right”*
**Moist/Dry**3%
*“It was dried out”*
**Texture/Consistency-Overall**3%
*“It's supposed to be uniform in consistency”*
**Stale/Rotten/Spoiled**3%
*“Rancid”*
### **Top return reasons **
**Oily/Greasy**33%
**Thickness**33%
**Functionality-Overall**17%
**Smell**17%
## **Common questions**
- **Is sunflower lecithin liquid profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 7 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sunflower lecithin liquid niche?**
- 7 brands and 19 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in sunflower lecithin liquid?**
- Top complaints mined from reviews: Taste-Overall, Thickness, Color. The return rate is 0.1%.
- **When does demand for sunflower lecithin liquid peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the sunflower lecithin liquid niche?**
- Listings span $11.93–$25.89; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 2,062 reviews — the moat a new listing must climb.
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