---
title: "Sunbrella — $465K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sunbrella"
last_updated: "2026-08-11T05:05:07.903Z"
locale: en
meta:
description: "Niche score 61/100 · $465K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $465K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunbrella — $465K/yr Amazon US Niche (2026) - Flapen"
---
# **sunbrella**
**Worth a look**
Shows demand growing +101.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 92Conversion 32Competition 64Returns 61Price range 22Avg price 83Brand share 57Review moat 40Quality gap 72
**Growth**
**Great****+101.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$79.12**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$465K**
$465K/yr · 231K searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,454.76**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$9.74–$395.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sunbrella is a $465K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunbrella market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$633K–$791K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 81%
**Open market**
**24%**
- Sunbrella42% - Garden lucky8% - G4Free8% - BAODINI7% - Sport-Brella6% - Greendale Home Fashions5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +101.4% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/us/health-household/sunbrella/trend)
## **Top sunbrella search terms**
- **sunbrella**109K/yr+122.7%0.4% conv. - **sunbrella replacement cushions**25K/yr+55.3%0.1% conv. - **sunbrella fabric cleaner**20K/yr+95.5%15.6% conv. - **sunbrella chair cushions**13K/yr+107.1%0.1% conv. - **sunbrella cleaner**9K/yr+105.8%14.9% conv. - **sunbrella cleaner for outdoor fabric**5K/yr+230.2%17.6% conv. - **sunbrella outdoor cushions 24x24**5K/yr+109.5%0.0% conv. - **sunbrella outdoor seat cushions**5K/yr+107.6%0.1% conv. - **sunbrella seat cushions**6K/yr+62.3%0.1% conv. - **outdoor sunbrella cushions**5K/yr+15.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/sunbrella/search-terms)
## **Top sunbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46K20%$93K30%$139K40%$186K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunbrella Clean Multi-Purpose Fabric Cleaner | All-in-One Solution for Water-Safe Fabrics and Vinyl | Upholstery Cleaner Removes Stains & Spills | Non-PFAS | 16 fl oz**Sunbrella**$15.03**4.1★549 rev](https://www.amazon.com/dp/B0C156X7N2) [2**Sunbrella Total Care Kit | Clean Protect & Restore Fabric & Upholstery | Fabric Cleaner Stain Remover and Protector Bundle | 16 fl oz / 5 fl oz**Sunbrella**$47.80**3.8★108 rev](https://www.amazon.com/dp/B0CDQJTG3N) [3**G4Free UPF 50+ UV Protection Large Travel Umbrella 42/46 Inch Auto Open Close Windproof Sun Blocking Umbrella**G4Free**$26.33**4.2★2,334 rev](https://www.amazon.com/dp/B08HQDNW5L) [4**BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack**BAODINI**$13.84**4.2★6,161 rev](https://www.amazon.com/dp/B09Q2PQ7ZB) [5**Sunbrella Renew Mold & Mildew Stain Remover | Deep Cleaning with Bleach | Outdoor Fabric Cleaner for Cushions Pillows Awnings Boat Covers & More | Dual-Action Spray Nozzle | 32oz**Sunbrella**$29.82**3.6★13 rev](https://www.amazon.com/dp/B0DWNSWNDH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Goodgoods 20 x 20 Sunbrella Outdoor Chair Cushions Set of 4 Fade-Resistant & Water-Resistant Patio Seat Cushion Pads with Ties 30D High-Resilience Foam for Dining Room Kitchen Chairs Spectrum Denim**Goodgoods**$83.40**133 rev7mo ago](https://www.amazon.com/dp/B0G8LHFQ5C) [**Garden lucky Sunbrella Outdoor Patio Chair Cushions Set of 4 Water-Resistant Stain-Resistant Weather Resistant Patio Seat Cushions Pad with Adjustable Straps 20x20x3.1 Sunbrella Spectrum Denim**Garden lucky**$73.06**71 rev7mo ago](https://www.amazon.com/dp/B0G4V3V86W) [**Garden lucky Sunbrella Outdoor Patio Chair Cushions Set of 4 Water-Resistant Stain-Resistant Weather Resistant Patio Seat Cushions Pad with Adjustable Straps 20x20x3.1 Sunbrella Canvas Henna**Garden lucky**$72.77**71 rev7mo ago](https://www.amazon.com/dp/B0G4VHDPD2) [**Sunbrella Renew Mold & Mildew Stain Remover | Deep Cleaning with Bleach | Outdoor Fabric Cleaner for Cushions Pillows Awnings Boat Covers & More | Dual-Action Spray Nozzle | 32oz**Sunbrella**$29.82**13 rev1y ago](https://www.amazon.com/dp/B0DWNSWNDH) [**Unimatta Sunbrella Outdoor Patio Chair Cushions Set 24 x 24 Set of 2 Water-Repellent Fade Resistant Deep Seat Cushion for Backyard Couch Sofa and Patio Furniture Spectrum Ruby**Unimatta**$150.09**206 rev1y ago](https://www.amazon.com/dp/B0DKX6CSTG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sunbrella Renew Mold & Mildew Stain Remover | Deep Cleaning with Bleach | Outdoor Fabric Cleaner for Cushions Pillows Awnings Boat Covers & More | Dual-Action Spray Nozzle | 32oz**Sunbrella**$29.82**3.6★**▲ 124%**](https://www.amazon.com/dp/B0DWNSWNDH) [**BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack**BAODINI**$13.84**4.2★**▲ 96%**](https://www.amazon.com/dp/B09Q2PQ7ZB) [**Goodgoods 20 x 20 Sunbrella Outdoor Chair Cushions Set of 4 Fade-Resistant & Water-Resistant Patio Seat Cushion Pads with Ties 30D High-Resilience Foam for Dining Room Kitchen Chairs Spectrum Denim**Goodgoods**$83.40**4.6★**▲ 89%**](https://www.amazon.com/dp/B0G8LHFQ5C) [**Garden lucky Sunbrella Outdoor Patio Chair Cushions Set of 4 Water-Resistant Stain-Resistant Weather Resistant Patio Seat Cushions Pad with Adjustable Straps 20x20x3.1 Sunbrella Spectrum Denim**Garden lucky**$73.06**4.4★**▲ 81%**](https://www.amazon.com/dp/B0G4V3V86W) [**SB VERSA BRELLA XL MIDNIGHT BLUE 1PK FES**Sport-Brella**$37.74**4.2★**▲ 69%**](https://www.amazon.com/dp/B0DD8LMWCT)
**~~View all trending →~~**
## **What buyers say about sunbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality and easy to put together”*
**Value For Money**7%
*“Good value for the cost”*
**Ease Of Cleaning**7%
*“It does clean good”*
**Size-Overall**6%
*“Perfect size for my table”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Ease Of Use**6%
*“Easy to use”*
**Color**5%
*“Cute color”*
**Strength**4%
*“The umbrella pole:: is strong”*
**Assembly/Installation**3%
*“Easy to install and assembly”*
**Efficiency**3%
*“Mot efficient”*
### **What buyers complain about **
**Durability**17%
*“Broke after one use”*
**Quality-Overall**10%
*“Not well made”*
**Functionality-Overall**6%
*“Did not function as advertised”*
**Strength**5%
*“Not sturdy”*
**Size-Overall**5%
*“Bad fit”*
**Color**4%
*“Color not what I wanted”*
**Value For Money**4%
*“that it was very expensive”*
**Ease Of Cleaning**4%
*“Had to scrub quite a bit”*
**Stain Resistance**3%
*“Doesnt work well for stains”*
**Ease Of Use**3%
*“hard to open”*
### **Top return reasons **
**Size-Overall**32%
**Color**12%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Weight Heavy**4%
**Value For Money**4%
**Defective Material/Parts**4%
**Strength**4%
**Ease Of Use**4%
**Quality-Overall**4%
## **Common questions**
- **Is sunbrella profitable to sell on Amazon United States?**
- The niche generates $465K/yr across 34 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +101.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the sunbrella niche?**
- 19 brands and 89 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in sunbrella?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.6%.
- **When does demand for sunbrella peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the sunbrella niche?**
- Listings span $9.74–$395.80; the average listing price is $79.12 (sweet spot $15–$100). The average incumbent carries 2,455 reviews — the moat a new listing must climb.
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