---
title: "Summer Paper Plates — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/summer-paper-plates"
last_updated: "2026-08-11T04:07:02.760Z"
locale: en
meta:
description: "Niche score 63/100 · $110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Summer Paper Plates — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **summer paper plates**
**Worth a look**
Shows demand growing +412.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 100Conversion 52Competition 72Returns 99Price range 56Avg price 65Brand share 81Review moat 40Quality gap 24
**Growth**
**Incredible****+412.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.82**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.85–$30.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,518.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$110K**
$110K/yr · 186K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, summer paper plates is a $110K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer paper plates market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$111K–$138K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#1,172**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**54%**
Top 20: 88%
**Top-5 click share**
**42%**
Top 20: 76%
**Open market**
**42%**
- Glad29% - Juweked8% - QZV6% - xo, Fetti6% - Wiooffen5% - JASSEWRLY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +412.7% search growth over the last 90 days.
12K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 19.0×
[**Open Trend **](https://flapen.com/research/us/health-household/summer-paper-plates/trend)
## **Top summer paper plates search terms**
- **summer paper plates**34K/yr+710.1%2.6% conv. - **summer plates**19K/yr+606.4%2.4% conv. - **summer plates and napkins**13K/yr>1,000%3.0% conv. - **summer party plates**14K/yr>1,000%1.9% conv. - **summer paper plates and napkins**10K/yr>1,000%2.4% conv. - **glad paper plates**21K/yr+24.6%1.4% conv. - **beach plates**12K/yr+163.1%0.7% conv. - **beach paper plates**11K/yr+141.7%1.3% conv. - **beach party plates**11K/yr+174.6%0.8% conv. - **summer party plates and napkins**6K/yr>1,000%1.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/summer-paper-plates/search-terms)
## **Top summer paper plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glad Disposable Paper Plates Picnic Design - Soak Proof Cut-Resistant and Microwavable for All Foods Great for Outdoor Parties and Everyday Meals Multicolor 10 Inch 50 Count**Glad**$10.05**4.8★93 rev](https://www.amazon.com/dp/B0D1Z354BN) [2**QZV 80PCS Summer Beach Paper Plates 40pcs 9 in 40pcs 7 in Birthday Party Disposable Paper Dessert Plates Supplies Decorations Tableware for Summer Pool Party Supplies (Pool Theme)**QZV**$16.42**4.5★23 rev](https://www.amazon.com/dp/B0D1XPFXP2) [3**xo Fetti Pool Party Paper Plates 3 Designs | 24 pcs 9 | Kids Decorations Summer Birthday Decor Stripe Tablescape Colorful Table Setting**xo, Fetti**$14.32**4.9★21 rev](https://www.amazon.com/dp/B0DVTBP3ZH) [4**Wiooffen 48 Pcs Summer Beach Party Plates 7inch Birthday Party Disposable Paper Dessert Plate Supplies Decorations Beach Theme Plates Tableware for Birthday Baby Shower**Wiooffen**$11.19**4.7★609 rev](https://www.amazon.com/dp/B0B593WLRR) [5**60Pcs Beach Plates and Napkins Set Beach Party Supplies Summer Plates and Napkins Hawaiian Luau Tableware Tropical Party Supplies Surfboard Party Decor Beach Party Decorations**Juweked**$10.55**4.8★7 rev](https://www.amazon.com/dp/B0D6B6QXP1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YQUQWN 48Pcs Summer Wavy Floral Stripe Napkins 48Pcs Colorful Striped Paper Plates(24 9 Striped Plates + 24 7 Flowers Plates) for Bachelorette Party Decorations Birthday Party**YQUQWN**$17.20**3 rev4mo ago](https://www.amazon.com/dp/B0GTL8CRT9) [**QZYL 122PCS Summer Plates and Napkins Disposable 9 and 7 Beach Paper Plates Summer Party Decorations Seaside Plates Napkins Forks Tablecloths Serves 30 Birthday Picnic Beach Party Decorations**QZYL**$18.29**209 rev4mo ago](https://www.amazon.com/dp/B0GQZGF6Q2) [**Temicle 50 Pcs Hello Summer Oval Paper Plates 9 x 11 Beach Party Disposable Plates for Pool Parties Tropical Events BBQs and Summer Celebrations**Temicle**$18.07**43 rev6mo ago](https://www.amazon.com/dp/B0GCZN9VNC) [**Beach Plates and Napkins Sets Beach Party Supplies Flip-Flops Summer Plates and Napkins with Cups Forks and Knives Hawaiian Luau Tableware Tropical Party Supplies for Birthday Baby Shower Serve 24**Juweked**$13.19**15 rev1y ago](https://www.amazon.com/dp/B0F6MRBNTD) [**xo Fetti Pool Party Paper Plates 3 Designs | 24 pcs 9 | Kids Decorations Summer Birthday Decor Stripe Tablescape Colorful Table Setting**xo, Fetti**$14.32**21 rev1y ago](https://www.amazon.com/dp/B0DVTBP3ZH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QZYL 122PCS Summer Plates and Napkins Disposable 9 and 7 Beach Paper Plates Summer Party Decorations Seaside Plates Napkins Forks Tablecloths Serves 30 Birthday Picnic Beach Party Decorations**QZYL**$18.29**4.5★**▲ 40%**](https://www.amazon.com/dp/B0GQZGF6Q2) [**40 Pcs Beach Plates and Napkins Party Supplies - Disposable Summer Tableware Set for Theme Birthday Celebration - Serves 20**KFJBPB**$8.87**4.7★**▲ 40%**](https://www.amazon.com/dp/B0D5YC598B) [**YQUQWN 48Pcs Summer Wavy Floral Stripe Napkins 48Pcs Colorful Striped Paper Plates(24 9 Striped Plates + 24 7 Flowers Plates) for Bachelorette Party Decorations Birthday Party**YQUQWN**$17.20**5.0★**▲ 39%**](https://www.amazon.com/dp/B0GTL8CRT9) [**Havawish 240 Pcs Summer Hawaii Paper Tableware Napkins Beach Party Supplies 9 Disposable Plates 7 Paper Snack Plates for Kids Birthday Beach Party Decorations Serves 60(Blue Pool)**Havawish**$30.30**4.6★**▲ 38%**](https://www.amazon.com/dp/B0DTYQPXW8) [**96 Pcs Beach Party Supplies Paper Plates Napkins Summer Beach Hawaiian Pool Party Birthday Decorations Favors for Kids Serves 24**gisgfim**$16.29**4.6★**▲ 29%**](https://www.amazon.com/dp/B09W33XWRK)
**~~View all trending →~~**
## **What buyers say about summer paper plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great Deal”*
**Quality-Overall**20%
*“Good quality paper plates”*
**Strength**18%
*“Heavy duty plates”*
**Size-Overall**6%
*“Perfect size”*
**Durability**6%
*“held up well”*
**Ease Of Use**4%
*“Easy to handle”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Thickness**2%
*“They are definitely thick enough to handle Thanksgiving”*
**Leak-Proof**2%
*“Doesn't leak”*
**Color**2%
*“the color is good”*
### **What buyers complain about **
**Strength**20%
*“Extremely flimsy”*
**Size-Overall**19%
*“these plates are smaller than I usually order”*
**Quality-Overall**9%
*“It looks like a manufacturing error that bypassed quality control”*
**Thickness**6%
*“Although not thickish paper products ordered they are durable”*
**Thin**4%
*“Too thin”*
**Stuck/Fused Together**3%
*“Stuck together”*
**Value For Money**3%
*“cheaper”*
**Adhesion/Stickiness**2%
*“Terrible product, the dishes stick to each other and when you try to take off, do they break”*
**Weight Heavy**2%
*“They were heavier than expected”*
**Smell**2%
*“they have an awful chemical smell”*
### **Top return reasons **
**Size-Overall**67%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Leak-Proof**3%
**Thin**3%
**Quality-Overall**2%
**Strength**2%
**Color**2%
**Smell**2%
**Material Quality**1%
## **Common questions**
- **Is summer paper plates profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +412.7%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the summer paper plates niche?**
- 29 brands and 46 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in summer paper plates?**
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for summer paper plates peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 19.0× the quietest.
- **What does it cost to enter the summer paper plates niche?**
- Listings span $2.85–$30.30; the average listing price is $13.82 (sweet spot $15–$100). The average incumbent carries 2,519 reviews — the moat a new listing must climb.
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