---
title: "Summer Napkins — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/summer-napkins"
last_updated: "2026-08-11T02:05:54.571Z"
locale: en
meta:
description: "Niche score 67/100 · $60K/yr market · 97K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $60K/yr market · 97K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Summer Napkins — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **summer napkins**
**Worth a look**
Shows demand growing +442.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 100Conversion 65Competition 95Returns 99Price range 43Avg price 40Brand share 96Review moat 70Quality gap 19
**Growth**
**Incredible****+442.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Review moat**
**Good****715.64**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$3.36–$23.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$60K**
$60K/yr · 97K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, summer napkins is a $60K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer napkins market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$86K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#555**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**66 **▲rising
**Sellers**
**129**
**Top-5 brand share**
**32%**
Top 20: 73%
**Top-5 click share**
**20%**
Top 20: 47%
**Open market**
**64%**
- Boston International8% - IHR Ideal Home Range7% - Decodinli7% - Dydamud5% - Tenceur4% - JarThenaAMCS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +442.0% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 79.3×
[**Open Trend **](https://flapen.com/research/us/health-household/summer-napkins/trend)
## **Top summer napkins search terms**
- **summer napkins**39K/yr+415.2%4.5% conv. - **summer cocktail napkins**18K/yr+295.9%4.2% conv. - **summer paper napkins**10K/yr+262.5%3.1% conv. - **summer napkins disposable**9K/yr>1,000%4.2% conv. - **cocktail napkins summer**9K/yr>1,000%4.4% conv. - **summer party napkins**5K/yr+969.7%3.7% conv. - **hello summer napkins**3K/yr>1,000%7.0% conv. - **summer napkins paper**4K/yr+330.7%4.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/summer-napkins/search-terms)
## **Top summer napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Summer Napkins 40Pcs Ice Cream Napkins Beach Theme Birthday Party Disposable Paper Luncheon Napkins for Hawaiian Pool Swimming Summer Party Supplies**Dydamud**$9.73**4.1★18 rev](https://www.amazon.com/dp/B0D5H723H2) [2**50 Pcs Summer Beach Party Napkins Beach Theme Birthday Disposable Paper Napkins Luncheon Napkins Supplies Decorations Favors for Summer Party**gisgfim**$9.33**4.7★393 rev](https://www.amazon.com/dp/B0B1T7KB85) [3**Tenceur 100 Pack Scalloped Pastel Napkins Mixed Stripe Ice Cream 5 x 5 Inch Disposable Paper Cocktail Beverage Napkins for Pastel Summer Party Shower Birthday Dinner Decor Supplies Favor(Four Colors)**Tenceur**$13.83**4.8★82 rev](https://www.amazon.com/dp/B0CC99Q6ML) [4**Decodinli 50 PCS Summer Beach Paper Napkins Summer Beach themed Disposable Napkins Beach Party Supplies Decorations Beach themed Birthday Party Napkins**Decodinli**$11.43**4.8★17 rev](https://www.amazon.com/dp/B0CZRQ4G6B) [5**Decodinli 50 PCS Summer Beach Party Paper Napkins Beach themed Disposable Napkins Beach Birthday Party Decorations Summer themed Party Napkins**Decodinli**$11.50**4.8★18 rev](https://www.amazon.com/dp/B0CZRZ4LTK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Pcs Summer Napkins Disposable Floral and Striped Cocktail Napkins Scalloped Paper Napkins Decorative with Pastel Colors for Pool Party Decorations Summer Table Decorations**YQUQWN**$10.73**0 rev3mo ago](https://www.amazon.com/dp/B0GTQQJK5M) [**SMUAENSS 100 Pcs Summer Guest Napkins Popsicle Ice Cream Party Disposable Decorative Bathroom Hand Towels Hello Summer 3 Ply Paper Napkins for Birthday Pool Party Beach Tropical Decor**SMUAENSS**$17.11**14 rev4mo ago](https://www.amazon.com/dp/B0GSVTFTKM) [**40PCS Summer Beach Paper Napkins Table Decoration Summer Swimming Pool Party Supplies Disposable Dinner Napkins for Kids Boys Girls Beach Themed Hawaii Vacation Birthday Party Baby Shower Decoration**Engleya Miga**$6.49**35 rev1y ago](https://www.amazon.com/dp/B0FF9Q378H) [**50Pcs Hawaiian Luau Napkins Hawaiian Tropical Napkins Flip-flops Summer Paper Napkin Aloha Party Decorations with Hibiscus Flowers Palm Leaves for Ocean Beach Pool Party Dinner Kitchen Bathroom**Juweked**$8.86**24 rev1y ago](https://www.amazon.com/dp/B0F6MM4SCL) [**xo Fetti Pool Party Napkins - 3-ply 24 pcs | Summer Cocktail Napkins Colorful Party Setting Kids Birthday Decoration Fun Tablescape**xo, Fetti**$13.56**12 rev1y ago](https://www.amazon.com/dp/B0DXFNDN63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SMUAENSS 100 Pcs Summer Guest Napkins Popsicle Ice Cream Party Disposable Decorative Bathroom Hand Towels Hello Summer 3 Ply Paper Napkins for Birthday Pool Party Beach Tropical Decor**SMUAENSS**$17.11**5.0★**▲ 57%**](https://www.amazon.com/dp/B0GSVTFTKM) [**50 Pcs Summer Napkins Disposable Floral and Striped Cocktail Napkins Scalloped Paper Napkins Decorative with Pastel Colors for Pool Party Decorations Summer Table Decorations**YQUQWN**$10.73**0.0★**▲ 55%**](https://www.amazon.com/dp/B0GTQQJK5M) [**40PCS Summer Beach Paper Napkins Table Decoration Summer Swimming Pool Party Supplies Disposable Dinner Napkins for Kids Boys Girls Beach Themed Hawaii Vacation Birthday Party Baby Shower Decoration**Engleya Miga**$6.49**4.7★**▲ 52%**](https://www.amazon.com/dp/B0FF9Q378H) [**Decodinli 50 PCS Summer Beach Party Paper Napkins Beach themed Disposable Napkins Beach Birthday Party Decorations Summer themed Party Napkins**Decodinli**$11.50**4.8★**▲ 41%**](https://www.amazon.com/dp/B0CZRZ4LTK) [**IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Cheerful Blossoms 20-Count**IHR Ideal Home Range**$6.44**4.8★**▲ 37%**](https://www.amazon.com/dp/B0DQ8FQ77D)
**~~View all trending →~~**
## **What buyers say about summer napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Very nice quality and very vibrant”*
**Value For Money**20%
*“Great deal”*
**Color**6%
*“Bright colors”*
**Advertised Vs Actual Product**5%
*“Accurate description”*
**Durability**5%
*“hold up well”*
**Soft Feel**4%
*“They feel soft and smooth,”*
**Strength**4%
*“sturdy plates that worked well”*
**Design-Overall**4%
*“the design looks nice on the table”*
**Absorbency**4%
*“absorb well without tearing easily”*
**Size-Overall**4%
*“Nice large package of them”*
### **What buyers complain about **
**Thickness**28%
*“crinkly thin paper”*
**Quality-Overall**13%
*“Poor quality control”*
**Value For Money**6%
*“Better price”*
**Hard Feel**5%
*“They are not soft”*
**Absorbency**4%
*“not absorbent”*
**Thin**3%
*“Too thin”*
**Size-Overall**3%
*“Not the correct size”*
**Smell**2%
*“The last two orders of Bounty napkins have a grape, chemical smell”*
**Strength**2%
*“Too flimsy”*
**Color**2%
*“Colors arent very pretty”*
### **Top return reasons **
**Size-Overall**37%
**Color**15%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Quality-Overall**7%
**Thin**5%
**Smell**2%
**Shape/Style**1%
**Thickness**1%
**Design-Overall**1%
## **Common questions**
- **Is summer napkins profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 115 tracked products. 7 of 33 products launched in the last 360 days are still selling. 90-day search growth is +442.0%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the summer napkins niche?**
- 66 brands and 129 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in summer napkins?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for summer napkins peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 79.3× the quietest.
- **What does it cost to enter the summer napkins niche?**
- Listings span $3.36–$23.62; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 716 reviews — the moat a new listing must climb.
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