---
title: "Stud 100 — $185K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/stud-100"
last_updated: "2026-08-11T05:59:23.748Z"
locale: en
meta:
description: "Niche score 43/100 · $185K/yr market · 183K searches/yr · $21.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $185K/yr market · 183K searches/yr · $21.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stud 100 — $185K/yr Amazon US Niche (2026) - Flapen"
---
# **stud 100**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 15Conversion 55Competition 0Returns 100Price range 95Avg price 92Brand share 0Review moat 23Quality gap 94
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$16.28–$27.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$21.87**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$185K**
$185K/yr · 183K searches
**Review moat**
**Bad****7,251.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, stud 100 is a $185K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stud 100 market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$175K–$219K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **0%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- STUD 10064% - Promescent18% - K-Y10% - JO4% - Screaming O4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
6K4KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/stud-100/trend)
## **Top stud 100 search terms**
- **stud 100 for men**106K/yr-17.3%4.0% conv. - **stud 100**60K/yr-20.3%3.6% conv. - **stud 100 spray**7K/yr-24.4%3.4% conv. - **stud100**6K/yr-13.9%4.0% conv. - **stud100 for men**4K/yr-88.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/stud-100/search-terms)
## **Top stud 100 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$37K40%$74K60%$111K80%$148K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stud 100 Desensitizing Spray for Men**STUD 100**$16.28**4.4★57 rev](https://www.amazon.com/dp/B0040XATL8) [2**Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him 2.6 ml**Promescent**$23.65**3.9★16,491 rev](https://www.amazon.com/dp/B07SQ48736) [3**K-Y Duration Spray for Men Male Genital Desensitizer Numbing Spray to Last Longer 0.16 Fl Oz 36 Sprays Made with Lidocaine to Help Men Last Longer in Bed**K-Y**$19.67**4.1★19,020 rev](https://www.amazon.com/dp/B01K5S5KWE) [4**JO Prolonger Delay Spray Maximum Strength 10% Lidocaine Spray for Men Fast-Acting Climax Control 2 fl oz**JO**$27.32**3.4★158 rev](https://www.amazon.com/dp/B07BNS3377) [5**Dynamo Delay Desensitizing Spray for Men to Help You Last Longer in Bed - Reduces Oversensitivity Prolong Climax for Him Metered Dose 0.75 Fl Oz (2 Pack)**Screaming O**$22.41**4.3★530 rev](https://www.amazon.com/dp/B0CJVP7CQL)
### **Newest**
by launch date
[**Dynamo Delay Desensitizing Spray for Men to Help You Last Longer in Bed - Reduces Oversensitivity Prolong Climax for Him Metered Dose 0.75 Fl Oz (2 Pack)**Screaming O**$22.41**530 rev2y ago](https://www.amazon.com/dp/B0CJVP7CQL) [**Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him 2.6 ml**Promescent**$23.65**16,491 rev7y ago](https://www.amazon.com/dp/B07SQ48736) [**JO Prolonger Delay Spray Maximum Strength 10% Lidocaine Spray for Men Fast-Acting Climax Control 2 fl oz**JO**$27.32**158 rev8y ago](https://www.amazon.com/dp/B07BNS3377) [**K-Y Duration Spray for Men Male Genital Desensitizer Numbing Spray to Last Longer 0.16 Fl Oz 36 Sprays Made with Lidocaine to Help Men Last Longer in Bed**K-Y**$19.67**19,020 rev9y ago](https://www.amazon.com/dp/B01K5S5KWE) [**Stud 100 Desensitizing Spray for Men**STUD 100**$16.28**57 rev15y ago](https://www.amazon.com/dp/B0040XATL8)
### **Trending**
90-day click momentum
[**Stud 100 Desensitizing Spray for Men**STUD 100**$16.28**4.4★**▲ 161%**](https://www.amazon.com/dp/B0040XATL8) [**Dynamo Delay Desensitizing Spray for Men to Help You Last Longer in Bed - Reduces Oversensitivity Prolong Climax for Him Metered Dose 0.75 Fl Oz (2 Pack)**Screaming O**$22.41**4.3★**▼ 38%**](https://www.amazon.com/dp/B0CJVP7CQL) [**JO Prolonger Delay Spray Maximum Strength 10% Lidocaine Spray for Men Fast-Acting Climax Control 2 fl oz**JO**$27.32**3.4★**▼ 43%**](https://www.amazon.com/dp/B07BNS3377) [**K-Y Duration Spray for Men Male Genital Desensitizer Numbing Spray to Last Longer 0.16 Fl Oz 36 Sprays Made with Lidocaine to Help Men Last Longer in Bed**K-Y**$19.67**4.1★**▼ 48%**](https://www.amazon.com/dp/B01K5S5KWE) [**Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him 2.6 ml**Promescent**$23.65**3.9★**▼ 59%**](https://www.amazon.com/dp/B07SQ48736)
## **What buyers say about stud 100**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**22%
*“Works well”*
**Quality-Overall**21%
*“Great product”*
**Advertised Vs Actual Product**14%
*“Just as advertised”*
**Sexual Wellness**7%
*“Extends enjoyment and greatly enhances pleasure for the both of us”*
**Spray/Flow**5%
*“I love this spray”*
**Ease Of Use**4%
*“Easy to Use”*
**Value For Money**4%
*“Good price”*
**Durability**3%
*“it didn't take too long”*
**Strength**3%
*“Effective”*
**Lubrication**1%
*“It did nothing on me it just worked like any other lubricant”*
### **What buyers complain about **
**Functionality-Overall**38%
*“Not effective”*
**Smell**10%
*“Strong Chemical Smell”*
**Quality-Overall**5%
*“Junk”*
**Strength**5%
*“Not strong enough”*
**Value For Money**5%
*“Too expensive”*
**Size-Overall**4%
*“It would be nicer if the container size were a bit larger”*
**Advertised Vs Actual Product**3%
*“The product doesn't work as advertising”*
**Natural Resource Wastage**3%
*“a lot got wasted”*
**Durability**2%
*“Or doesnt last long enough”*
**Sensitivity-Overall**2%
*“Do not buy worst experience in my life I felt nothing at all it makes it to numb even with one spray”*
### **Top return reasons **
**Functionality-Overall**36%
**Advertised Vs Actual Product**30%
**Leak-Proof**9%
**Dilute/Watery**6%
**Product Condition**3%
**Joint Pain**3%
**Skin Health**3%
**Dosage**3%
**Pain Relief-Overall**3%
**Ingredients-Overall**2%
## **Common questions**
- **Is stud 100 profitable to sell on Amazon United States?**
- The niche generates $185K/yr across 5 tracked products. 90-day search growth is -20.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the stud 100 niche?**
- 5 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stud 100?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Quality-Overall. The return rate is 0.1%.
- **When does demand for stud 100 peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the stud 100 niche?**
- Listings span $16.28–$27.32; the average listing price is $21.87 (sweet spot $15–$100). The average incumbent carries 7,251 reviews — the moat a new listing must climb.
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