---
title: "Strong Mints — $429K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/strong-mints"
last_updated: "2026-08-11T03:03:27.667Z"
locale: en
meta:
description: "Niche score 49/100 · $429K/yr market · 266K searches/yr · $15.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $429K/yr market · 266K searches/yr · $15.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strong Mints — $429K/yr Amazon US Niche (2026) - Flapen"
---
# **strong mints**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 26Conversion 89Competition 40Returns 100Price range 65Avg price 76Brand share 10Review moat 31Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.47**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.58–$40.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$429K**
$429K/yr · 266K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,355.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, strong mints is a $429K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strong mints market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$464K–$619K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#266**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **56%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**107**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 94%
**Open market**
**2%**
- Grenades37% - MENTOS35% - Altoids18% - Trebor3% - DIANA 55 YEARS OF QUALITY AND DESIGN3% - Generic2% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
50K30KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 18.3×
[**Open Trend **](https://flapen.com/research/us/health-household/strong-mints/trend)
## **Top strong mints search terms**
- **mentos clean breath mints**65K/yr+31.1%11.4% conv. - **grenades gum**61K/yr-20.7%10.1% conv. - **altoids arctic**21K/yr+18.2%15.1% conv. - **strong mints**22K/yr-8.7%3.4% conv. - **grenade gum**19K/yr-3.1%9.3% conv. - **altoids artic mints**9K/yr-6.5%13.0% conv. - **mentos clean breath**9K/yr-4.3%8.4% conv. - **trebor extra strong mints**9K/yr-10.9%9.1% conv. - **altoids arctic peppermint**7K/yr-11.5%15.7% conv. - **extra strong mints**7K/yr-3.3%2.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/strong-mints/search-terms)
## **Top strong mints products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$34K12%$51K16%$69K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mentos Clean Breath Hard Mints Intense Wintergreen 150 Pieces 4 Count Pack**MENTOS**$17.54**4.7★2,490 rev](https://www.amazon.com/dp/B08VBCL8FH) [2**Grenades Gum - 30ct Bag - STRONG MINT GUM (Super-Uber Mint) - Ultimate Fresh Breath & Serious Nose Blasting Power - Sugar-Free Chewing Gum**Grenades**$6.42**4.4★936 rev](https://www.amazon.com/dp/B07CNGTRK4) [3**ALTOIDS Arctic Peppermint Breath Mints Hard Candy Bulk 1.2 oz Tin (Pack of 8)**Altoids**$19.73**4.8★9,478 rev](https://www.amazon.com/dp/B00JZLX390) [4**Mentos Clean Breath Sugarfree Hard Mint 150pc Intense Peppermint (Pack of 4 Bottles)**MENTOS**$16.09**4.8★5,306 rev](https://www.amazon.com/dp/B08VBDB1SY) [5**Grenades GUM Explosively Strong Sugar-Free Gum - Intense Minty Blast Thatll Blow You Away - Nose Blasting Power & Breath Freshener - Fruit & Mint Variety Pack of 5 (150 Pieces)**Grenades**$19.91**4.4★756 rev](https://www.amazon.com/dp/B074JHT2H9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ment0s Clean Sugarfree Hard Candy Tablets with Zinc Variety Pack (5 Flavors: Mint Intense Mint Cherry Forest Fruit Lemon Balm) 150 Count (30 Each) Up to 2 Hours Fresh Breath**Generic**$14.70**4 rev4mo ago](https://www.amazon.com/dp/B0GSH5GT12) [**Clean Breath Mints Peppermint 30 pc/Pack of 12 Package**MENTOS**$40.41**373 rev2y ago](https://www.amazon.com/dp/B07XDD36WN) [**Mentos Vitamin Sugarfree Hard Mints 150pc Cool Fruity Mix (Pack of 4 Bottles)**MENTOS**$16.32**586 rev2y ago](https://www.amazon.com/dp/B0CLHFM9RC) [**Mentos Clean Breath Hard Mints Intense Wintergreen 150 Pieces 4 Count Pack**MENTOS**$17.54**2,490 rev5y ago](https://www.amazon.com/dp/B08VBCL8FH) [**Mentos Clean Breath Sugarfree Hard Mint 150pc Intense Peppermint (Pack of 4 Bottles)**MENTOS**$16.09**5,306 rev5y ago](https://www.amazon.com/dp/B08VBDB1SY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ment0s Clean Sugarfree Hard Candy Tablets with Zinc Variety Pack (5 Flavors: Mint Intense Mint Cherry Forest Fruit Lemon Balm) 150 Count (30 Each) Up to 2 Hours Fresh Breath**Generic**$14.70**5.0★**▲ 302%**](https://www.amazon.com/dp/B0GSH5GT12) [**Mentos Clean Breath Hard Mints Intense Wintergreen 150 Pieces 4 Count Pack**MENTOS**$17.54**4.7★**▲ 46%**](https://www.amazon.com/dp/B08VBCL8FH) [**Clean Breath Mints Peppermint 30 pc/Pack of 12 Package**MENTOS**$40.41**4.8★**▲ 43%**](https://www.amazon.com/dp/B07XDD36WN) [**Grenades Gum - 30ct Bag - STRONG MINT GUM (Super-Uber Mint) - Ultimate Fresh Breath & Serious Nose Blasting Power - Sugar-Free Chewing Gum**Grenades**$6.42**4.4★**▲ 30%**](https://www.amazon.com/dp/B07CNGTRK4) [**Altoids Arctic Strawberry Breath Mints 1.2 oz Tins Bulk Size Pack of 8 for Travel Convenience and On-the-Go Refreshment**Altoids**$21.64**4.8★**▲ 16%**](https://www.amazon.com/dp/B01BMCQEOK)
**~~View all trending →~~**
## **What buyers say about strong mints**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Breathability**24%
*“Fresh Breath”*
**Taste-Overall**14%
*“great tasting mint”*
**Flavor**11%
*“Intense flavor”*
**Value For Money**8%
*“Great Value”*
**Quality-Overall**8%
*“Quality Quick fix”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Size-Overall**4%
*“I like the size is small”*
**Freshness**4%
*“Minty fresh”*
**Durability**2%
*“They are durable and hold up well and are always fresh”*
### **What buyers complain about **
**Value For Money**16%
*“Too expensive”*
**Size-Overall**11%
*“its huge”*
**Taste-Overall**6%
*“Obnoxiously artificial and chemical taste”*
**Hard Feel**6%
*“Nit soft at all”*
**Flavor**5%
*“the flavor is so artificial”*
**Durability**5%
*“Didnt last”*
**Stale/Rotten/Spoiled**3%
*“They aren't super fresh feeling”*
**Smell**3%
*“I genuinely hate the smell of cigarette breath”*
**Moist/Dry**3%
*“Dried our”*
**Ease Of Chewing/Swallowing**3%
*“They are hard to chew”*
### **Top return reasons **
**Breathability**19%
**Value For Money**17%
**Size-Overall**13%
**Flavor**9%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Taste-Overall**4%
**Leak-Proof**2%
**Smell**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is strong mints profitable to sell on Amazon United States?**
- The niche generates $429K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the strong mints niche?**
- 9 brands and 107 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in strong mints?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.1%.
- **When does demand for strong mints peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 18.3× the quietest.
- **What does it cost to enter the strong mints niche?**
- Listings span $1.58–$40.41; the average listing price is $15.47 (sweet spot $15–$100). The average incumbent carries 3,356 reviews — the moat a new listing must climb.
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