---
title: "Striped Wrapping Paper — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/striped-wrapping-paper"
last_updated: "2026-08-10T23:32:14.187Z"
locale: en
meta:
description: "Niche score 42/100 · $48K/yr market · 114K searches/yr · $11.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $48K/yr market · 114K searches/yr · $11.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Striped Wrapping Paper — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **striped wrapping paper**
**Skip it**
Prices mostly outside the sweet spot ($7.95–$15.76) — this niche doesn't clear our bar today.
Market size 12Growth 54Conversion 47Competition 50Returns 63Price range 10Avg price 43Brand share 27Review moat 94Quality gap 33
**Review moat**
**Great****120.46**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+26.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.16**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$48K**
$48K/yr · 114K searches
**Price range**
**Bad****$7.95–$15.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, striped wrapping paper is a $48K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **striped wrapping paper market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$33K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#651**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**9%**
- WRAPAHOLIC48% - RUSPEPA20% - JarThenaAMCS11% - Hallmark6% - ZINTBIAL5% - Whaline3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +26.1% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 17.1×
[**Open Trend **](https://flapen.com/research/us/health-household/striped-wrapping-paper/trend)
## **Top striped wrapping paper search terms**
- **striped wrapping paper**48K/yr+35.8%2.0% conv. - **stripe wrapping paper**15K/yr+42.5%1.9% conv. - **wrapping paper stripes**6K/yr+15.3%2.7% conv. - **green striped wrapping paper**11K/yr+20.7%2.9% conv. - **striped wrapping paper roll**14K/yr-18.5%1.7% conv. - **green stripe wrapping paper**6K/yr-5.2%3.9% conv. - **striped christmas wrapping paper**14K/yr+11.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/striped-wrapping-paper/search-terms)
## **Top striped wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$14K40%$19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Sage Green Stripe Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower**WRAPAHOLIC**$9.90**4.5★6 rev](https://www.amazon.com/dp/B0GC55S7Y9) [2**WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Brown Stripe Wrapping Paper for Birthday Wedding Baby Shower**WRAPAHOLIC**$9.87**4.5★6 rev](https://www.amazon.com/dp/B0GC5GMXB8) [3**WRAPAHOLIC Kraft Wrapping Paper - Mini Roll - 17 Inch x 33 Feet - Green and Pink Stripe Wrapping Paper for Christmas Birthday Holiday Wedding Baby Shower**WRAPAHOLIC**$15.28**4.6★66 rev](https://www.amazon.com/dp/B0D3TR64WM) [4**JarThenaAMCS Scalloped Stripe Wrapping Paper - Mini Roll - 17 In x 32.8 Ft Blue Beige Red Americana Striped Gift Wrap Paper for Summer Nautical Birthday Beach Party Coastal Decor**JarThenaAMCS**$15.76**5.0★4 rev](https://www.amazon.com/dp/B0GT3K7V2K) [5**ZINTBIAL Reversible Gift Wrapping Paper Roll - Light Green Background with Beige Leaves - Green Stripe Design - for Birthdays Weddings Baby Showers Mothers Day Christmas - 17.5 x 33 (48 sq. ft.)**ZINTBIAL**$12.61**4.6★105 rev](https://www.amazon.com/dp/B0DYP1LSK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Light Blue and White Stripe Wrapping Paper for Baby Shower Birthday Wedding**WRAPAHOLIC**$11.46**6 rev3mo ago](https://www.amazon.com/dp/B0GXF8Q648) [**JarThenaAMCS Scalloped Stripe Wrapping Paper - Mini Roll - 17 In x 32.8 Ft Blue Beige Red Americana Striped Gift Wrap Paper for Summer Nautical Birthday Beach Party Coastal Decor**JarThenaAMCS**$15.76**4 rev3mo ago](https://www.amazon.com/dp/B0GT3K7V2K) [**JarThenaAMCS 12 Sheets Colorful Striped Wrapping Paper -Not Roll- Summer Stripes Gift Wrap Paper Folded Flat for Birthday Baby Shower Wedding Holiday Party DIY Crafts 19.7 x 27.6 Inch**JarThenaAMCS**$12.84**0 rev3mo ago](https://www.amazon.com/dp/B0GT4BP38W) [**Whaline Greenery Striped Wrapping Paper -Mini Roll- Double-Sided 17 In x 32.8 Ft Beige Green Watercolor Leaves Stripe Gift Wrap Paper for Birthday Baby Shower Wedding Party Supplies**Whaline**$14.36**4 rev4mo ago](https://www.amazon.com/dp/B0GSCGSD6C) [**AVXINSOK 100 Sheets Green Striped Tissue Paper 14 x 20 Inches Green and White Striped Gift Wrapping Tissue Paper for Gift Bags Wedding Birthday Christmas Jungle Party Packaging Crafts**AVXINSOK**$8.94**68 rev4mo ago](https://www.amazon.com/dp/B0GRJZLHVF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hallmark Striped Wrapping Paper Mini Rolls 3-Pack (Pink Orange Teal Green Blue Yellow Pastels) for Birthdays Easter Mothers Day Fathers Day Graduations Any Occasion - 60 Sq. Ft. Total**Hallmark**$9.03**4.5★**▲ 374%**](https://www.amazon.com/dp/B0GR71XD39) [**JarThenaAMCS Scalloped Stripe Wrapping Paper - Mini Roll - 17 In x 32.8 Ft Blue Beige Red Americana Striped Gift Wrap Paper for Summer Nautical Birthday Beach Party Coastal Decor**JarThenaAMCS**$15.76**5.0★**▲ 371%**](https://www.amazon.com/dp/B0GT3K7V2K) [**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Blue Stripes Solid Green Smiley Faces) for Kids Parties Graduations Fathers Day Easter Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.95**4.5★**▲ 371%**](https://www.amazon.com/dp/B0GR6CJN5R) [**WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Brown Stripe Wrapping Paper for Birthday Wedding Baby Shower**WRAPAHOLIC**$9.87**4.5★**▲ 371%**](https://www.amazon.com/dp/B0GC5GMXB8) [**Whaline Greenery Striped Wrapping Paper -Mini Roll- Double-Sided 17 In x 32.8 Ft Beige Green Watercolor Leaves Stripe Gift Wrap Paper for Birthday Baby Shower Wedding Party Supplies**Whaline**$14.36**3.6★**▲ 370%**](https://www.amazon.com/dp/B0GSCGSD6C)
**~~View all trending →~~**
## **What buyers say about striped wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“The quality is very good; it's thick”*
**Color**18%
*“The colors are very vibrant as well”*
**Thickness**7%
*“Thick and good quality”*
**Gifting Purpose**6%
*“It made my gifts look very pretty”*
**Size-Overall**5%
*“It is a great size to work with”*
**Durability**5%
*“Its bright colors, a large roll, and doesnt rip”*
**Advertised Vs Actual Product**4%
*“It works as advertised”*
**Ease Of Use**3%
*“I like the simplicity”*
**Value For Money**3%
*“it's not too expensive”*
**Design-Overall**2%
*“Love the design and colors”*
### **What buyers complain about **
**Size-Overall**46%
*“Super small”*
**Thickness**6%
*“The paper is very thick”*
**Advertised Vs Actual Product**6%
*“The advertisement needs to be more clear”*
**Color**5%
*“Not red and pink, it is pink and pink”*
**Ease Of Use**3%
*“the shortness of the role made it difficult to use”*
**Quality-Overall**2%
*“Not high quality like youd expect”*
**Material Quality**2%
*“Kinda cheap material”*
**Value For Money**1%
*“Not worth the price”*
**Flatness**1%
*“The main thing to know is that this is folded flat”*
**Stitch/Finish/Polish**1%
*“I was able to put the ugly seam on the back side so it was not as noticeable”*
### **Top return reasons **
**Size-Overall**73%
**Color**12%
**Advertised Vs Actual Product**8%
**Value For Money**3%
**Thin**1%
**Quality-Overall**1%
**Material Quality**1%
**Design-Overall**0%
**Brightness/Shine/Glow**0%
**Functionality-Overall**0%
## **Common questions**
- **Is striped wrapping paper profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 26 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is +26.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the striped wrapping paper niche?**
- 11 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in striped wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 2.5%.
- **When does demand for striped wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 17.1× the quietest.
- **What does it cost to enter the striped wrapping paper niche?**
- Listings span $7.95–$15.76; the average listing price is $11.16 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.
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