---
title: "Straws — $6.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/straws"
last_updated: "2026-08-10T22:33:35.714Z"
locale: en
meta:
description: "Niche score 50/100 · $6.4M/yr market · 5.6M searches/yr. Prices mostly outside the sweet spot ($1.88–$12.87) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $6.4M/yr market · 5.6M searches/yr. Prices mostly outside the sweet spot ($1.88–$12.87) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Straws — $6.4M/yr Amazon US Niche (2026) - Flapen"
---
# **straws**
**Worth a look**
Shows a $6.4M/yr market, but prices mostly outside the sweet spot ($1.88–$12.87) keeps it on the watch list.
Market size 99Growth 41Conversion 96Competition 10Returns 98Price range 0Avg price 23Brand share 19Review moat 39Quality gap 35
**Market size**
**Incredible****$6.4M**
$6.4M/yr · 5.6M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,583.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$1.88–$12.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, straws is a $6.4M/yr Amazon United States market (5.6M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straws market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 80,000–100,000/product
- **Revenue / yr**
- **$6.7M–$8.4M**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**4%**
- Amazon Basics64% - SONGNASS11% - Blue Sky7% - HANSGO5% - CVNDKN5% - Rupert and Jeoffrey's Trading Co.4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.
200K150KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/straws/trend)
## **Top straws search terms**
- **straws**2.5M/yr+17.0%8.9% conv. - **straw**679K/yr-3.5%2.7% conv. - **plastic straws**538K/yr+12.7%8.4% conv. - **straws disposable**546K/yr+14.1%10.5% conv. - **straws drinking plastic**220K/yr+14.8%10.0% conv. - **disposable straws**185K/yr+17.2%6.2% conv. - **drinking straws**191K/yr+10.6%5.8% conv. - **bendy straws**109K/yr+12.7%12.3% conv. - **long straws**98K/yr+9.2%0.9% conv. - **plastic straws disposable**110K/yr-10.1%8.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/straws/search-terms)
## **Top straws products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$1.3M40%$2.6M60%$3.8M80%$5.1M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Disposable Striped Plastic Flex Straws BPA Free Food-Safe 7.5 Long Assorted Colors 100 Count**Amazon Basics**$1.88**4.7★8,059 rev](https://www.amazon.com/dp/B0D6T59JGQ) [2**Flexible Plastic Straws Disposable Vibrant & Colorful Assortment Bendy Stylish Drinking Straws for Every Occasion & Party Decoration 175 Count**Blue Sky**$3.80**4.2★1,668 rev](https://www.amazon.com/dp/B0CB71NBPF) [3**SONGNASS 100PCS Flexible Plastic Straws Colorful Disposable Bendy Party Fancy Straws12.8inch Extra Long Straws Party Decorations**SONGNASS**$9.73**4.7★5,093 rev](https://www.amazon.com/dp/B09PGZ5W8W) [4**HANSGO Sugarcane Straws 200PCS Drink Straws Disposable for Hot Cold Drinks Coffee Cocktail Juice Home Favor The Beach Party Natural Brown**HANSGO**$9.16**4.6★836 rev](https://www.amazon.com/dp/B0BZZH6B2S) [5**500 Pcs Colorful Disposable Drinking Plastic Straws.(0.23 diameter and 8.26 long)-8 Colors**CVNDKN**$12.87**4.6★1,947 rev](https://www.amazon.com/dp/B09X1M7KQN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glotoch Express 500PCS Individually Wrapped Clear Plastic Straws 7.75 Long 0.24 Diameter Disposable Drinking Straws for Every Occasion Party Made in USA**Glotoch Express**$10.19**1,043 rev1y ago](https://www.amazon.com/dp/B0DHXJVRXD) [**Amazon Basics Disposable Striped Plastic Flex Straws BPA Free Food-Safe 7.5 Long Assorted Colors 100 Count**Amazon Basics**$1.88**8,059 rev1y ago](https://www.amazon.com/dp/B0D6T59JGQ) [![[200 Pack] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks](https://m.media-amazon.com/images/I/41WdNorIGIL.jpg)**\[200 Pack\] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks**SONGNASS**$7.87**914 rev2y ago](https://www.amazon.com/dp/B0CXGMVG5V) [**7.75 Plastic Straws (500 Count) Disposable Straws - Made For Standard 16oz Glass (Black)**Rupert and Jeoffrey's Trading Co.**$11.49**1,106 rev2y ago](https://www.amazon.com/dp/B0CFKBWWMJ) [**Flexible Plastic Straws Disposable Vibrant & Colorful Assortment Bendy Stylish Drinking Straws for Every Occasion & Party Decoration 175 Count**Blue Sky**$3.80**1,668 rev3y ago](https://www.amazon.com/dp/B0CB71NBPF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HANSGO Sugarcane Straws 200PCS Drink Straws Disposable for Hot Cold Drinks Coffee Cocktail Juice Home Favor The Beach Party Natural Brown**HANSGO**$9.16**4.6★**▲ 52%**](https://www.amazon.com/dp/B0BZZH6B2S) [![[200 Pack] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks](https://m.media-amazon.com/images/I/41WdNorIGIL.jpg)**\[200 Pack\] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks**SONGNASS**$7.87**4.3★**▲ 25%**](https://www.amazon.com/dp/B0CXGMVG5V) [**500 Pcs Colorful Disposable Drinking Plastic Straws.(0.23 diameter and 8.26 long)-8 Colors**CVNDKN**$12.87**4.6★**▲ 19%**](https://www.amazon.com/dp/B09X1M7KQN) [**7.75 Plastic Straws (500 Count) Disposable Straws - Made For Standard 16oz Glass (Black)**Rupert and Jeoffrey's Trading Co.**$11.49**4.6★**— 4%**](https://www.amazon.com/dp/B0CFKBWWMJ) [**Amazon Basics Disposable Striped Plastic Flex Straws BPA Free Food-Safe 7.5 Long Assorted Colors 100 Count**Amazon Basics**$1.88**4.7★**— 2%**](https://www.amazon.com/dp/B0D6T59JGQ)
**~~View all trending →~~**
## **What buyers say about straws**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Awesome price”*
**Quality-Overall**19%
*“They seem well made”*
**Advertised Vs Actual Product**10%
*“Just as advertised”*
**Color**9%
*“COLORS ARE BEAUTIFUL”*
**Flexibility**6%
*“Flexible straws”*
**Size-Overall**6%
*“The straws are the perfect size”*
**Durability**6%
*“no issues with them breaking”*
**Ease Of Use**4%
*“came in handy”*
**Strength**3%
*“Nice strong straws”*
**Thickness**1%
*“Strong enough for thicker drinks”*
### **What buyers complain about **
**Size-Overall**33%
*“To small”*
**Thickness**14%
*“They are not thick; they're thin,”*
**Quality-Overall**11%
*“Poor Quality Control”*
**Strength**4%
*“flimsy”*
**Thin**3%
*“Too thin”*
**Leak-Proof**3%
*“They are leakproff”*
**Value For Money**2%
*“Cheap”*
**Flexibility**2%
*“The bendy option doesn't work right either”*
**Ease Of Use**2%
*“cant be used”*
**Durability**2%
*“they break easily”*
### **Top return reasons **
**Size-Overall**51%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Thin**5%
**Quality-Overall**4%
**Thickness**3%
**Strength**3%
**Material Quality**2%
**Color**2%
**Leak-Proof**1%
## **Common questions**
- **Is straws profitable to sell on Amazon United States?**
- The niche generates $6.4M/yr across 8 tracked products. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the straws niche?**
- 7 brands and 13 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in straws?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.3%.
- **When does demand for straws peak?**
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the straws niche?**
- Listings span $1.88–$12.87; the average listing price is $8.37 (sweet spot $15–$100). The average incumbent carries 2,583 reviews — the moat a new listing must climb.
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