---
title: "Strawberry Protein Shakes — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/strawberry-protein-shakes"
last_updated: "2026-08-10T23:23:40.910Z"
locale: en
meta:
description: "Niche score 58/100 · $1.1M/yr market · 457K searches/yr · $24.35 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.1M/yr market · 457K searches/yr · $24.35 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Strawberry Protein Shakes — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **strawberry protein shakes**
**Launch it**
A $1.1M/yr market growing +18.9% this quarter with returns at 0.0% — clears our launch bar.
Market size 80Growth 49Conversion 88Competition 30Returns 100Price range 83Avg price 95Brand share 8Review moat 24Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.35**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.30–$54.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 457K searches
**Growth**
**Okay****+18.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,945.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, strawberry protein shakes is a $1.1M/yr Amazon United States market (457K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Launch it — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry protein shakes market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**1%**
- Premier Protein59% - Muscle Milk16% - Atkins9% - Pure Protein7% - Core Power5% - nurri2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.
13K8KPrime Day '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/strawberry-protein-shakes/trend)
## **Top strawberry protein shakes search terms**
- **strawberry protein shakes**117K/yr+1.5%8.3% conv. - **premier protein shake strawberry**43K/yr+29.9%15.1% conv. - **protein shake strawberry**40K/yr+13.4%7.3% conv. - **strawberry protein shake**34K/yr+30.0%4.4% conv. - **muscle milk strawberry**31K/yr+32.4%6.2% conv. - **premier protein strawberry**24K/yr+26.0%12.1% conv. - **premier protein shake 4 pack**27K/yr-11.6%5.4% conv. - **strawberry muscle milk**19K/yr+30.1%5.5% conv. - **protein shake 4 pack**18K/yr+13.1%3.7% conv. - **strawberry protein drink**17K/yr+16.4%4.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/strawberry-protein-shakes/search-terms)
## **Top strawberry protein shakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$115K20%$229K30%$344K40%$459K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$29.36**4.5★13,500 rev](https://www.amazon.com/dp/B07ZP461TY) [2**Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$24.86**4.6★6,279 rev](https://www.amazon.com/dp/B00MH5GGFO) [3**Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.09**4.6★6,279 rev](https://www.amazon.com/dp/B00OFTHX7K) [4**Pure Protein Strawberry Protein Shake 30g Complete Protein Ready to Drink and Keto-Friendly Vitamins A C D and E plus Zinc to Support Immune Health 11oz Bottles 12 Pack**Pure Protein**$22.87**4.6★8,236 rev](https://www.amazon.com/dp/B0854W9ND4) [5**Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count**Atkins**$18.05**4.7★6,199 rev](https://www.amazon.com/dp/B09BBY5GPD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oikos 30g Protein Shake Strawberry Shelf Stable High Protein Drinks Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count**Oikos**$24.41**70 rev2mo ago](https://www.amazon.com/dp/B0G4SLYNDV) [**Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$22.41**190 rev2mo ago](https://www.amazon.com/dp/B0GVL7T9CS) [**Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$26.25**146 rev2mo ago](https://www.amazon.com/dp/B0GVLCWBL5) [**Nurri - 30g Protein Ultra Filtered Milk Shake Strawberry - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans**nurri**$23.36**648 rev9mo ago](https://www.amazon.com/dp/B0FST1C48K) [**Atkins Strong High Protein Shake Strawberry Flavored 30g Protein 7g Prebiotic Fiber 1g Sugar Muscle and Gut Health Support GLP-1 Support Low Carb and Low Protein Shake Gluten Free 12 Count**Atkins**$23.53**307 rev1y ago](https://www.amazon.com/dp/B0FD1LF6C5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oikos 30g Protein Shake Strawberry Shelf Stable High Protein Drinks Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count**Oikos**$24.41**4.5★**▲ 221%**](https://www.amazon.com/dp/B0G4SLYNDV) [**Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$22.41**3.6★**▲ 219%**](https://www.amazon.com/dp/B0GVL7T9CS) [**Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$26.25**3.6★**▲ 219%**](https://www.amazon.com/dp/B0GVLCWBL5) [**Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$8.90**4.6★**▲ 75%**](https://www.amazon.com/dp/B09KZ7VVF2) [**Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.09**4.6★**▲ 52%**](https://www.amazon.com/dp/B00OFTHX7K)
**~~View all trending →~~**
## **What buyers say about strawberry protein shakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Taste is clean”*
**Nutritional Content**22%
*“Great amount of protein”*
**Flavor**15%
*“Very good flavor choice”*
**Quality-Overall**4%
*“Excellent product”*
**Value For Money**3%
*“Good Value for the Money”*
**Sweetness**2%
*“I Love Strawberry”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Use**1%
*“so easier to open”*
**Soft Feel**1%
*“The texture is smooth”*
**Texture/Consistency-Overall**1%
*“Very good texture”*
### **What buyers complain about **
**Taste-Overall**25%
*“Chemical taste”*
**Flavor**12%
*“Needs a more intense flavor”*
**Value For Money**8%
*“Too expensive”*
**Nutritional Content**6%
*“am not receiving enough nutrition anymore”*
**Sweetness**3%
*“Unpleasantly sweet”*
**Quality-Overall**2%
*“Quality Control Issue”*
**Artificial Sweeteners**2%
*“It had an artificial sweetener taste to it”*
**Dilute/Watery**2%
*“This one tasted watery”*
**Ingredients-Overall**2%
*“I don't know what ingredient this has that does it to me”*
**Thickness**2%
*“They are a bit thicker than I expected”*
## **Common questions**
- **Is strawberry protein shakes profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Launch it (58/100).
- **How competitive is the strawberry protein shakes niche?**
- 7 brands and 83 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in strawberry protein shakes?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for strawberry protein shakes peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the strawberry protein shakes niche?**
- Listings span $8.30–$54.56; the average listing price is $24.35 (sweet spot $15–$100). The average incumbent carries 4,946 reviews — the moat a new listing must climb.
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