---
title: "Strawberry Candle — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/strawberry-candle"
last_updated: "2026-08-11T00:20:45.290Z"
locale: en
meta:
description: "Niche score 52/100 · $102K/yr market · 192K searches/yr · $18.63 avg price. Soft demand (-12.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $102K/yr market · 192K searches/yr · $18.63 avg price. Soft demand (-12.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Strawberry Candle — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **strawberry candle**
**Worth a look**
Shows low returns (0.8%), but soft demand (-12.3% this quarter) keeps it on the watch list.
Market size 25Growth 19Conversion 36Competition 75Returns 96Price range 76Avg price 84Brand share 67Review moat 57Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.32–$50.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,213.68**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$102K**
$102K/yr · 192K searches
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, strawberry candle is a $102K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry candle market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$112K–$149K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#580**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **60%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**142**
**Top-5 brand share**
**65%**
Top 20: 96%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**31%**
- Bath & Body Works39% - Yankee Candle9% - Village Candle9% - M&SENSE4% - Colonial Candle4% - ARPOVIST4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
5K3KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/strawberry-candle/trend)
## **Top strawberry candle search terms**
- **strawberry candle**66K/yr-1.5%3.3% conv. - **strawberry pound cake**35K/yr-14.7%1.4% conv. - **strawberry shortcake candle**36K/yr-29.9%1.7% conv. - **strawberry candles**16K/yr+14.4%2.4% conv. - **strawberry pound cake candle**13K/yr-37.1%5.4% conv. - **strawberry scented candle**6K/yr-11.1%4.2% conv. - **strawberry poundcake**7K/yr-18.8%1.5% conv. - **strawberry shortcake candles**5K/yr-39.3%0.6% conv. - **candle strawberry**3K/yr-10.7%2.9% conv. - **strawberry poundcake candle**4K/yr-25.2%5.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/strawberry-candle/search-terms)
## **Top strawberry candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend**Bath & Body Works**$22.23**4.5★1,096 rev](https://www.amazon.com/dp/B093QJNSV9) [2**Bath & Body Works - Strawberry Pound Cake - 2 pc Bundle - Fine Fragrance Mist and Ultimate Hydration Body Cream (Packaging Design Varies)**Bath & Body Works**$24.17**4.7★1,109 rev](https://www.amazon.com/dp/B09SBRM1KC) [3**Yankee Candle White Strawberry Bellini Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.29**4.7★227 rev](https://www.amazon.com/dp/B0F3DSMGF5) [4**Village Candle Strawberry Pound Cake Large Glass Apothecary Jar Scented Candle 21.25 oz Red**Village Candle**$17.39**4.5★1,448 rev](https://www.amazon.com/dp/B097QD6TDG) [5**9 Pack Strawberry Shaped Scented Candles Red Mini Soy Wax Fruit Aroma Decorative Candles Realistic Strawberry Design for Bedroom Bathroom Parties Table Dcor Photo Props Birthday Gifts**ARPOVIST**$8.86**4.8★22 rev](https://www.amazon.com/dp/B0DTYR8N2D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack**Bath & Body Works**$40.15**1,096 rev3mo ago](https://www.amazon.com/dp/B0GT75D9TW) [**GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)**GroseMell**$24.97**2 rev4mo ago](https://www.amazon.com/dp/B0GS5MYPW8) [**Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA**sugar candle**$27.93**5 rev5mo ago](https://www.amazon.com/dp/B0GGNHQXNQ) [**Putart Strawberry Vanilla Highly Scented Candle for Home 9oz Natural Soy Aromatherapy Non Toxic Candles with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Women & Men**Putart**$18.74**9 rev11mo ago](https://www.amazon.com/dp/B0FJMDN4TZ) [**Yankee Candle White Strawberry Bellini Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.29**227 rev1y ago](https://www.amazon.com/dp/B0F3DSMGF5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack**Bath & Body Works**$40.15**4.5★**▲ 357%**](https://www.amazon.com/dp/B0GT75D9TW) [**GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)**GroseMell**$24.97**5.0★**▲ 348%**](https://www.amazon.com/dp/B0GS5MYPW8) [**Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA**sugar candle**$27.93**5.0★**▲ 113%**](https://www.amazon.com/dp/B0GGNHQXNQ) [**Mewealth Strawberries Candles Gifts for Women Aromatherapy Candle Room Decor Cute Strawberries Shaped Scented Candles Aesthetic Decorative (6 Red and 3 Pink 3 Inch)**Mewealth**$9.38**4.6★**▲ 87%**](https://www.amazon.com/dp/B0D2LR42BM) [**Putart Strawberry Vanilla Highly Scented Candle for Home 9oz Natural Soy Aromatherapy Non Toxic Candles with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Women & Men**Putart**$18.74**5.0★**▲ 65%**](https://www.amazon.com/dp/B0FJMDN4TZ)
**~~View all trending →~~**
## **What buyers say about strawberry candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**50%
*“Great fragrance”*
**Brightness/Shine/Glow**9%
*“Glitters”*
**Quality-Overall**7%
*“are some of the highest quality candles we can purchase”*
**Value For Money**4%
*“good price”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Gifting Purpose**4%
*“Cute gift”*
**Color**4%
*“the sparkling pink is brilliant”*
**Warmth**2%
*“it warms up pretty fast”*
**Size-Overall**1%
*“good size”*
**Alarm/Timer Accuracy**1%
*“Love that it has a self timer”*
### **What buyers complain about **
**Smell**50%
*“smells fake”*
**Value For Money**5%
*“its expensive so I bought one off of Amazon instead”*
**Durability**5%
*“Burnt out in less than 2 months”*
**Quality-Overall**4%
*“cheap”*
**Size-Overall**4%
*“they are cut to short”*
**Flammable**3%
*“It burns for a long time”*
**Adhesion/Stickiness**2%
*“the strawberry was glued on crooked”*
**Heating**1%
*“it kinda doesnt warm the candle the best”*
**Gifting Purpose**1%
*“But I paid for gift wrap”*
**Water Resistance**1%
*“Its water down”*
### **Top return reasons **
**Smell**40%
**Size-Overall**14%
**Advertised Vs Actual Product**12%
**Value For Money**8%
**Color**5%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Functionality-Overall**3%
**Product Condition**3%
**Alarm/Timer Accuracy**1%
## **Common questions**
- **Is strawberry candle profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the strawberry candle niche?**
- 25 brands and 142 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in strawberry candle?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.8%.
- **When does demand for strawberry candle peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the strawberry candle niche?**
- Listings span $4.32–$50.49; the average listing price is $18.63 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.
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