---
title: "Stranger Things Plates — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/stranger-things-plates"
last_updated: "2026-08-10T22:33:55.366Z"
locale: en
meta:
description: "Niche score 55/100 · $113K/yr market · 80K searches/yr · $17.95 avg price. Soft demand (-58.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $113K/yr market · 80K searches/yr · $17.95 avg price. Soft demand (-58.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stranger Things Plates — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **stranger things plates**
**Worth a look**
Shows a thin review moat (57 avg reviews), but soft demand (-58.5% this quarter) keeps it on the watch list.
Market size 27Growth 0Conversion 79Competition 65Returns 93Price range 75Avg price 82Brand share 89Review moat 97Quality gap 24
**Review moat**
**Incredible****57.41**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.95**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.77–$30.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$113K**
$113K/yr · 80K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-58.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, stranger things plates is a $113K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stranger things plates market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#2,538**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **14 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**46%**
Top 20: 98%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**46%**
- Eywusco11% - Aorsewynn10% - ShrooFit9% - MinFyberd9% - Greencian8% - LANFUBEISI7%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -58.5% search growth over the last 90 days.
2K2KJan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/stranger-things-plates/trend)
## **Top stranger things plates search terms**
- **stranger things plates**35K/yr-54.6%6.3% conv. - **stranger things plates and napkins**18K/yr-60.1%6.2% conv. - **stranger things birthday plates**7K/yr-59.0%6.3% conv. - **stranger things napkins**6K/yr-39.8%2.9% conv. - **stranger things party plates**8K/yr-75.2%6.3% conv. - **stranger things paper plates**6K/yr-67.5%7.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/stranger-things-plates/search-terms)
## **Top stranger things plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stranger Things Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Stranger Things Birthday Party Decorations**Aorsewynn**$12.99**5.0★4 rev](https://www.amazon.com/dp/B0GKP8LY3N) [2**ShrooFit Stranger-Thing Party Supplies 40pck include 20 plates 20 napkins for the birthday Things of Stranger party decoration**ShrooFit**$13.26**4.2★73 rev](https://www.amazon.com/dp/B0GCLXF19J) [3**Eywusco 168pcs Spooky Rustic Alphabet Birthday Party Supplies Paper Plates Napkins Cups Disposable Colorful Light Bulbs Tableware Set Party Decorations for Boys Girls Birthday Decor Serve 24**Eywusco**$19.95**5.0★13 rev](https://www.amazon.com/dp/B0GFCX566G) [4**Foxercases 40Pcs Horror Birthday Party Decorations Horror Plates and Napkins Party Supplies Set for 20 Guests**Foxercases**$10.37**4.8★8 rev](https://www.amazon.com/dp/B0FGJ5ZT1K) [5**Greencian 60Pcs Spooky Rustic Paper Plates 9 Disposable Heavy Duty Spooky Rustic Alphabet Dessert Plates Run Party Decorations for Boys Girls Friends Upside Theme Down Party Supplies**Greencian**$22.44**4.7★44 rev](https://www.amazon.com/dp/B0GBWTZJ7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stranger TV Tableware Set Movie Theme Happy Birthday Table Decorations Including 9 and 7 Paper Plates Paper Cup Napkins Fork Knife Spoon Theme Party Decoration for Boys & Girls**Rpavutz**$18.51**4 revtoday](https://www.amazon.com/dp/B0GM6GT7J4) [**Stranger Napkins 50 Count Party Supplies**YYHOOGG**$9.77**0 rev5mo ago](https://www.amazon.com/dp/B0GLN62HZD) [**Stranger Things Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Stranger Things Birthday Party Decorations**Aorsewynn**$12.99**4 rev5mo ago](https://www.amazon.com/dp/B0GKP8LY3N) [**61Pcs Stranger TV Tableware Set Movie Theme Birthday Party Decorations Include 20 Plates 7 20 Plates 9 20pcs Napkins and 1 Tablecloth - Serves 20**H.ebony**$19.68**14 rev5mo ago](https://www.amazon.com/dp/B0GKQ4J4BX) [**61Pcs Birthday Party Decorations Spooky Theme Tableware Set Include 1pc Waterproof Tablecloth 20 7 Plates 20 9 Plates and 20 pcs Napkins for Birthday Party Serves 20**UKMPFGJ**$15.79**16 rev5mo ago](https://www.amazon.com/dp/B0GKGKP831)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stranger Things Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Stranger Things Birthday Party Decorations**Aorsewynn**$12.99**5.0★**▲ 236%**](https://www.amazon.com/dp/B0GKP8LY3N) [**120 PCS Stranger Party Supplies with Disposable Paper Plates Napkins Cups Themed Party Decorations for Boys Girls Stranger Things Theme Party**XueXiceili**$17.81**4.7★**▲ 234%**](https://www.amazon.com/dp/B0GCJQB3LW) [**88PCS Stranger Birthday Party Full Supplies Kit1 Banner + 6 Hanging Swirls + 20 (9-inch) Plates + 20 (7-inch) Plates + 20 Napkins + 20 Cups + 1 Tablecloth**Teeo Deeo**$20.20**4.2★**▲ 178%**](https://www.amazon.com/dp/B0GGB3MK8T) [**Baderke 120 Pcs Spooky Birthday Party Supplies Plates Napkins Cups and Forks Birthday Party Table Decorations Disposable Cake Tableware Set for 24 Guests**Baderke**$22.40**5.0★**▲ 110%**](https://www.amazon.com/dp/B0G785BDHV) [**Stranger Napkins 50 Count Party Supplies**YYHOOGG**$9.77**0.0★**▲ 104%**](https://www.amazon.com/dp/B0GLN62HZD)
**~~View all trending →~~**
## **What buyers say about stranger things plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great graphics, standard party quality”*
**Value For Money**12%
*“Decent value for money”*
**Advertised Vs Actual Product**12%
*“Just as expected”*
**Color**9%
*“colors are very cute”*
**Size-Overall**6%
*“Sizes are great”*
**Strength**6%
*“Plates held up well”*
**Design-Overall**5%
*“The design is very detailed”*
**Fun/Entertainment Experience**4%
*“Cool party set”*
**Material Quality**3%
*“Material was good”*
**Thickness**3%
*“Great thickness and quality”*
### **What buyers complain about **
**Value For Money**13%
*“A bit pricey”*
**Size-Overall**13%
*“Small”*
**Strength**12%
*“very flimsy”*
**Quality-Overall**7%
*“looks really cheap”*
**Advertised Vs Actual Product**6%
*“Cant See the Images”*
**Smell**5%
*“The table cloths had a strong odor that took a while to disperse”*
**Thickness**4%
*“The plates were so thin that I had to buy black”*
**Material Quality**3%
*“The table cloth was plastic not cloth was indicated”*
**Brightness/Shine/Glow**2%
*“The plates definitely could have been brighter”*
**Color Fading/Discoloration**2%
*“are very faded”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**23%
**Value For Money**10%
**Quality-Overall**7%
**Smell**6%
**Strength**6%
**Color**6%
**Defective Material/Parts**4%
**Thin**2%
**Ease Of Use**1%
## **Common questions**
- **Is stranger things plates profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 32 tracked products. 6 of 30 products launched in the last 360 days are still selling. 90-day search growth is -58.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the stranger things plates niche?**
- 22 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in stranger things plates?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Strength. The return rate is 1.1%.
- **What does it cost to enter the stranger things plates niche?**
- Listings span $9.77–$30.50; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.
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