---
title: "Stoma Powder — $129K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/stoma-powder"
last_updated: "2026-08-11T01:11:48.669Z"
locale: en
meta:
description: "Niche score 47/100 · $129K/yr market · 64K searches/yr · $13.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $129K/yr market · 64K searches/yr · $13.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stoma Powder — $129K/yr Amazon US Niche (2026) - Flapen"
---
# **stoma powder**
**Skip it**
A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 40Conversion 97Competition 11Returns 97Price range 67Avg price 66Brand share 25Review moat 82Quality gap 23
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****361.4**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.61–$29.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.91**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$129K**
$129K/yr · 64K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, stoma powder is a $129K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stoma powder market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$174K–$209K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**7%**
- Safe n' Simple36% - Hollister29% - ConvaTec12% - Marble Medical7% - Heagimed6% - Coloplast3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.
2K1KPrime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/stoma-powder/trend)
## **Top stoma powder search terms**
- **stoma powder**43K/yr+10.0%15.9% conv. - **ostomy powder**7K/yr+32.4%16.1% conv. - **adapt stoma powder**7K/yr+11.3%17.8% conv. - **stoma powder ostomy**4K/yr+22.9%17.0% conv. - **stoma powder diaper rash**3K/yr-17.4%10.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/stoma-powder/search-terms)
## **Top stoma powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$39K40%$51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Safe n Simple Stoma Skin Barrier Powder - 1 oz - Medicated Protective Skin Barrier Powder - Skin Barrier Protection Ostomy Powder Supplies - Stoma Adhesive Powder**Safe n' Simple**$9.05**4.6★284 rev](https://www.amazon.com/dp/B07BMZCYHC) [2**Hollister 7906 Adapt Stoma Powder 1 oz Stoma Skin Barrier Powder Latex-Free Ostomy Supplies Stoma Adhesive Powder**Hollister**$13.04**4.7★1,515 rev](https://www.amazon.com/dp/B000GG7TE8) [3**Convatec Stomahesive Powder 1 Oz**ConvaTec**$10.86**4.7★1,192 rev](https://www.amazon.com/dp/B000NUN8B0) [4**Pack of 3 Each HOLL 7906 Adapt Powder 1OZ PT#10075122735**Marble Medical**$29.84**4.6★312 rev](https://www.amazon.com/dp/B004LT7CNO) [5**Heagimed Stoma Powder Skin Barrier Protection Ostomy Powder Supplies Stoma Adhesive Powder Ostomy Skin Care Powder Ostomy Supplies(25g)**Heagimed**$7.64**4.8★67 rev](https://www.amazon.com/dp/B0FKXZYS5F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jenshhch Stoma Powder 1 oz (30g) Medical Colostomy Skin Barrier Powder Protective Ostomy Care Supplies Powder for Ileostomy Urostomy Relief for CGM Glucose Monitor Adhesive Patch Skin Irritation**Jenshhch**$7.61**8 rev5mo ago](https://www.amazon.com/dp/B0GQMBHJZK) [**Heagimed Stoma Powder Skin Barrier Protection Ostomy Powder Supplies Stoma Adhesive Powder Ostomy Skin Care Powder Ostomy Supplies(25g)**Heagimed**$7.64**67 rev12mo ago](https://www.amazon.com/dp/B0FKXZYS5F) [**ZnnaYoha Stoma Powder Medical Protective Skin Barrier Powder Skin Prep Protection Stoma Adhesive Powder Ostomy Supplies 1 oz**ZnnaYoha**$8.03**64 rev1y ago](https://www.amazon.com/dp/B0F998GGF4) [**ovand Stoma Powder Skin Barrier Protection Ostomy Powder Supplies - Stoma Adhesive Powder 1 oz (2 Bottles)**ovand**$16.71**66 rev3y ago](https://www.amazon.com/dp/B0C693KHFH) [**Safe n Simple Stoma Skin Barrier Powder - 1 oz - Medicated Protective Skin Barrier Powder - Skin Barrier Protection Ostomy Powder Supplies - Stoma Adhesive Powder**Safe n' Simple**$9.05**284 rev8y ago](https://www.amazon.com/dp/B07BMZCYHC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jenshhch Stoma Powder 1 oz (30g) Medical Colostomy Skin Barrier Powder Protective Ostomy Care Supplies Powder for Ileostomy Urostomy Relief for CGM Glucose Monitor Adhesive Patch Skin Irritation**Jenshhch**$7.61**4.7★**▲ 285%**](https://www.amazon.com/dp/B0GQMBHJZK) [**Safe n Simple Stoma Powder Skin Barrier - 5oz Bottle - Absorbent Ostomy Powder for Skin Protection Crusting Technique Adhesive Prep for Colostomy and Ileostomy Care**Safe n' Simple**$26.64**4.3★**▲ 27%**](https://www.amazon.com/dp/B01JAPRQZ2) [**Safe n Simple Stoma Skin Barrier Powder - 1 oz - Medicated Protective Skin Barrier Powder - Skin Barrier Protection Ostomy Powder Supplies - Stoma Adhesive Powder**Safe n' Simple**$9.05**4.6★**▲ 23%**](https://www.amazon.com/dp/B07BMZCYHC) [**Coloplast 6219075 - Brava Ostomy Powder 1 oz.**Coloplast**$9.67**4.8★**— 2%**](https://www.amazon.com/dp/B00Q0RXB1W) [**Pack of 3 Each HOLL 7906 Adapt Powder 1OZ PT#10075122735**Marble Medical**$29.84**4.6★**— 2%**](https://www.amazon.com/dp/B004LT7CNO)
**~~View all trending →~~**
## **What buyers say about stoma powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Allergies**14%
*“Doesnt irritate the skin”*
**Protection**10%
*“Good protection”*
**Skin Health**9%
*“gentle on skin”*
**Quality-Overall**7%
*“the product itself appears well made”*
**Itch Relief**5%
*“It is very good stuff for other sores too”*
**Ease Of Application**5%
*“Easy to Apply”*
**Value For Money**5%
*“Great value”*
**Ease Of Use**4%
*“Easy to use”*
**Moist/Dry**4%
*“this powder helps keep the skin dry so the next sensor goes on more comfortably”*
**Efficiency**4%
*“Works well”*
### **What buyers complain about **
**Allergies**25%
*“I have a severe adhesive allergy”*
**Skin Health**10%
*“BUT, the ostomy bag's wafers do not stick well, even after brushing off all extra and spraying with skin protector”*
**Value For Money**10%
*“Expensive”*
**Functionality-Overall**8%
*“DOESNT WORK”*
**Adhesion/Stickiness**8%
*“Stickiness”*
**Pain Relief-Overall**3%
*“every diaper change seemed to make things worse”*
**Size-Overall**3%
*“Bottle is small”*
**Thickness**1%
*“Its thinner than baby powder I think”*
### **Top return reasons **
**Functionality-Overall**40%
**Advertised Vs Actual Product**15%
**Product Condition**15%
**Adhesion/Stickiness**8%
**Size-Overall**4%
**Value For Money**4%
**Charging**4%
**Instructions/User Manual/Troubleshooting**4%
**Leak-Proof**4%
**Skin Health**2%
## **Common questions**
- **Is stoma powder profitable to sell on Amazon United States?**
- The niche generates $129K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the stoma powder niche?**
- 9 brands and 60 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in stoma powder?**
- Top complaints mined from reviews: Allergies, Skin Health, Value For Money. The return rate is 0.7%.
- **When does demand for stoma powder peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the stoma powder niche?**
- Listings span $7.61–$29.84; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.
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