---
title: "Steroid Cream — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/steroid-cream"
last_updated: "2026-08-11T00:30:25.437Z"
locale: en
meta:
description: "Niche score 50/100 · $2.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $2.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Steroid Cream — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **steroid cream**
**Worth a look**
Shows searches that convert (25.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 95Growth 60Conversion 100Competition 9Returns 100Price range 27Avg price 23Brand share 0Review moat 21Quality gap 22
**Conversion**
**Incredible****25.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 1.2M searches
**Growth**
**Good****+35.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$3.95–$19.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.36**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,141.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, steroid cream is a $2.6M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steroid cream market data**
- **Units sold / yr**
- **300K–400K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$2.5M–$3.3M**
- units × avg price
- **Conversion rate**
- **25.1%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Cortizone 1086% - Amazon Basic Care10% - Chattem2% - MED PRIDE2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.2% search growth over the last 90 days.
35K25KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.5×
[**Open Trend **](https://flapen.com/research/us/health-household/steroid-cream/trend)
## **Top steroid cream search terms**
- **cortizone 10 maximum strength ointment**483K/yr+67.2%24.4% conv. - **cortizone 10**268K/yr+8.6%19.2% conv. - **cortizone**124K/yr+27.7%18.8% conv. - **cortisone cream 10 maximum strength**93K/yr+27.5%26.2% conv. - **cortizone cream extra strength itch relief**40K/yr+6.2%22.6% conv. - **cortizone cream**42K/yr+21.0%20.5% conv. - **cortizone 10 maximum strength cream**41K/yr+19.5%23.7% conv. - **cortaid**19K/yr+22.7%19.4% conv. - **cortisone 10**16K/yr+22.0%17.8% conv. - **cortizone 10 cream**29K/yr-46.1%17.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/steroid-cream/search-terms)
## **Top steroid cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$256K20%$512K30%$767K40%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.40**4.7★11,444 rev](https://www.amazon.com/dp/B0BJMQBSKJ) [2**Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.66**4.8★8,026 rev](https://www.amazon.com/dp/B0CMVYX6VN) [3**Cortizone-10 Maximum Strength Intensive Healing Itch Relief Lotion for Eczema 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Minor Skin Irritations Rashes and Inflammation Due to Eczema 3.5 oz**Cortizone 10**$8.84**4.7★31,067 rev](https://www.amazon.com/dp/B00314GCJU) [4**Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)**Amazon Basic Care**$3.95**4.6★19,125 rev](https://www.amazon.com/dp/B07J3GCHXQ) [5**Cortizone-10 Maximum Strength Water Resistant Itch Relief Ointment 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.78**4.7★12,493 rev](https://www.amazon.com/dp/B0BJMDMDCX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.66**8,026 rev2y ago](https://www.amazon.com/dp/B0CMVYX6VN) [**Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 1 oz**Cortizone 10**$5.42**663 rev2y ago](https://www.amazon.com/dp/B0CMVJFWX7) [**Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.40**11,444 rev3y ago](https://www.amazon.com/dp/B0BJMQBSKJ) [**Cortizone-10 Maximum Strength Water Resistant Itch Relief Ointment 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.78**12,493 rev3y ago](https://www.amazon.com/dp/B0BJMDMDCX) [**Cortizone-10 Maximum Strength Ultra Soothing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.42**13,947 rev3y ago](https://www.amazon.com/dp/B0BJMH1Q41)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basic Care Maximum Strength 1% Hydrocortisone Anti-Itch Lotion for Eczema Relief Intensive Healing Redness and Rashes 3.5 ounce (Pack of 1)**Amazon Basic Care**$6.74**4.6★**▲ 60%**](https://www.amazon.com/dp/B08ZDX827C) [**Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.40**4.7★**▲ 34%**](https://www.amazon.com/dp/B0BJMQBSKJ) [**Cortizone-10 Easy Relief Applicator Anti-Itch Liquid 1.25 oz**Chattem**$5.28**4.8★**▲ 15%**](https://www.amazon.com/dp/B004X8GCZM) [**Cortizone-10 Maximum Strength Water Resistant Itch Relief Ointment 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.78**4.7★**▲ 14%**](https://www.amazon.com/dp/B0BJMDMDCX) [**Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)**Amazon Basic Care**$3.95**4.6★**— 9%**](https://www.amazon.com/dp/B07J3GCHXQ)
**~~View all trending →~~**
## **What buyers say about steroid cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Itch Relief**13%
*“It helps with itching”*
**Allergies**12%
*“Great for allergies”*
**Quality-Overall**11%
*“Just as good as name brand”*
**Value For Money**10%
*“Great value”*
**Efficiency**10%
*“Works perfectly”*
**Advertised Vs Actual Product**7%
*“AS advertised”*
**Skin Health**3%
*“Works great on skin”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Application**2%
*“Easy application”*
**Moist/Dry**2%
*“seems to also moisturize”*
### **What buyers complain about **
**Allergies**28%
*“it was very itchy”*
**Functionality-Overall**9%
*“It works poorly”*
**Smell**7%
*“Smells like gasoline/petroleum”*
**Itch Relief**4%
*“the itching was driving me crazy”*
**Product Condition**3%
*“Used item”*
**Quality-Overall**3%
*“lower quality cream”*
**Texture/Consistency-Overall**2%
*“Gritty texture”*
**Advertised Vs Actual Product**2%
*“only giving 3 stars because of false advertising”*
**Value For Money**2%
*“Total waste of money”*
**Hard Feel**2%
*“theres tiny little hard balls in it”*
### **Top return reasons **
**Leak-Proof**70%
**Advertised Vs Actual Product**20%
**Product Condition**10%
## **Common questions**
- **Is steroid cream profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 10 tracked products. 90-day search growth is +35.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the steroid cream niche?**
- 4 brands and 61 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in steroid cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
- **When does demand for steroid cream peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.5× the quietest.
- **What does it cost to enter the steroid cream niche?**
- Listings span $3.95–$19.18; the average listing price is $8.36 (sweet spot $15–$100). The average incumbent carries 12,142 reviews — the moat a new listing must climb.
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